Emerald Digital Agency’s Post

At our agency, we have audited over 100 ad accounts and these are 5 most expensive mistakes I see all the time. An ad account audit is especially beneficial when companies are switching agencies or completing their contracts with the existing agency partner because things just feel "off" but you can't pin point why. #adaccountaudit #facebookads #linkedinads #aashimaverma

Here's the secret behind how we audit 7 figure ad campaigns This is a full notion SOP on the only four metrics needed when aiming to decrease CPA or increase ROAS This will show you: ✅ How we audit campaigns spending $100k+ per month ✅ How to save countless time & $$$ in testing budget ✅ How to fix campaign bottlenecks to increase ROAS and decrease CAC And I'm giving this away for FREE If you want access, like and comment 'SOP' below 👇 (Must be following so I can send it)

Optimizing your Quality Score is the key to success with pay-per-click (PPC) advertising. A high Quality Score signifies that your ad is relevant and useful to users. But what's your reward for getting a 10? 👇 https://hubs.la/Q02mLljz0 #PPC #QualityScore #MarketingBlog #SanctuaryMarketingGroup

What Are “Adsterra 1000 Impressions,” and How Are They Lilnked to CPM Rates? A publisher’s income directly depends on how many times users will view this or that advertisement. When you put ads on your website, ad networks will pay you for ad views (or impressions). But not only. Advertisers can also pay for clicks and user actions. This way, a publisher’s CPM will consist of different type of earnings: from ad views, from clicks, and from conversions. In your publisher’s account, the CPM rate includes all types of payouts. Conversions and click are the highest-paid, so you might see your CPM soar one day 😉 But all those payouts will be distributed per 1,000 impressions. Concluding this part, let’s say that a CPM rate counts all types of a publisher’s earnings obtained within 1000 ad impressions. That’s why publishers are so passionate about getting massive but quality traffic. This tactic opens more opportunities to grow passive income from advertising.

Regulatory Advertising Fee: If you are an US-based advertiser who purchased an ad, and your ad receives a click with a value of $1.00 from a customer located in a country with a DST rate of 3%, you would see a Regulatory Advertising Fee of $0.03 for that click.

#PayPerClick ads help you get seen and bring in more customers for your business. However, creating a successful #PPC campaign takes more than just setting up an ad and waiting for the clicks to come in. Here are 5 reasons how we can help. Read more... https://hubs.ly/Q02mcl8v0

Worried Your Ads Are Just Drop in the Ocean? Discover how Pay-Per-Click advertising can make you the first choice during a water crisis. We’ll show you how to craft ads that catch eyes and open wallets. https://lnkd.in/eFq-xw2a #PPC #LeadGeneration 🎯💸

How you structure your Ad account? Now i am reducing campaign and try to focusing on ASC campaign structure. it takes a little bit time to deliver results. but for that you need to have data available in pixel. Right yet i have tested it on 3 Accounts. That deliver perfect results. let me know how to structurized your ad accounts and what strategies you're implementing.

Ad agencies jobs used to be to make the phone ring. Its not that simple anymore. Now you have to follow that lead from the original touch point all the way through until they become a customer. You need to be part of the whole journey. You need to be ready to explain to the client if/why the call did not close so that you can make adjustments to the campaign or suggestions to the biz owner on how to make internal call centers better. You need to show on a weekly basis the return on ad spend by channel. Agencies that deliver a monthly recap 15 days after the month ends are basically showing you yesterday’s news. You can't make data driven decisions with info that is 45 days later. It’s impossible to get better that way.

In the world of advertising, CTR (Click-Through Rate) stands tall among vital performance indicators. It's the magic that measures how many eyes turn into clicks, shaping your ad's success! Calculate your CTR and CPC effectively to understand the performance of your ad campaigns and make changes at the right time. #xtremeranking #ctr #clickthroughrate #cpc #costperclick #effectivecampaign #adoptimization #adcampaign #ppcads #performancemarketing