EMERGE’s Post

Going solo in PR is an exciting adventure, but attracting and retaining clients is crucial for success. Here's a roadmap to building a robust client base for your self-employed PR practice: Sharpen Your Niche: Identify Your Ideal Client: Don't be a jack-of-all-trades. Specialize in a specific industry or niche within PR (e.g., music PR, tech startups, crisis communication). This attracts clients seeking targeted expertise. Develop Your Brand Identity: Craft a clear and compelling brand message that positions you as the go-to PR professional for your niche. Highlight your unique strengths and value proposition.pen_spark

PR can make you famous. PR can accelerate growth. PR can help you get acquired. PR is that powerful. But all in good time. It’s not an instantaneous silver bullet; as with growth of any kind, it needs the right conditions and a deliberate approach. If you want the penthouse, you can have the penthouse – but you have to build the foundations first. That’s where the most powerful and long-lasting PR journeys begin. Are you truly ready to invest and start yours? Then join Kirsty Jarvis and Craig A. Taylor from next Thursday (15 May) at 11am as they discuss how to prepare your business for PR. The 60 minute masterclass will include: ✨ What is PR - a quick refresh on what PR is - and isn’t ✨ Why is PR important for a startup ✨ How is a startup ‘PR-able’ ✨ Types of PR tactics a startup can use when ready ✨ Being real - in terms of time, resource and investment. Attend the FREE event online here: https://lnkd.in/dzXrDs9T

One of the most common questions I hear from health tech startups during discovery calls isn’t directly about PR. It’s this: "With so many PR agencies out there, how do we choose the right one?" While the answer might vary for each person, my advice is simple: Many PR professionals are exceptional at what they do, so the key is finding an agency where your work practices and personalities align. Choosing the right partner is crucial. Look for a PR agency that not only understands your industry but also truly fits with your team.

When Lydia and I started Visibility on Purpose we did so with the intention to help serve the small business owners, boutique product companies and entrepreneurs who didn't have the huge budgets for PR. They're not Nike, Nabisco, or Tony Robbins...yet. And for so many of the business owners we talked to, they didn't even know where to start to get their brand more noticed. They are implementing social media campaigns, maybe venturing into paid ads—but they hadn't gotten the media recognition, big interviews or "seat at the table" they they know they deserved. We built the Pitch Party PR Mastermind Community to fix this need. We're not charging what big agencies charge, yet still giving our clients the same amount of access as brands with bigger budgets for PR. When you join our PR Mastermind Course and Community...you'll learn everything you need to know to get the 🌎 world to know your brand. and the best part? Once you learn these skills as the founder, you can start to train your team in-house (without the need for agencies if you don't want to!) It's all about bringing the access, skills, and resources back into the hands of the business owners—because we truly believe you're doing epic things too and it's time for your name to be known. Know a founder or product brand that needs to be featured in big publications, interviewed on TV or get on some big name podcasts? Tag them below!

Check out these great tips for creating an eye-catching press release for your startup. 📰 #PressRelease #StartupTips #PRAdvice #EyeCatchingContent #MarketingStrategy #EngagingPressRelease

Imagine your product or service is ready for its official release. 🎉 What are your next steps? That’s right—you plan a PR & Marketing campaign, which usually starts with an official press release for the media to highlight your startup's unique features. But what should you include in this first press release to ensure it's engaging and attention-grabbing, rather than plain or boring? 📰 Dive into the article below, where Alty’s PR manager Kateryna Derkach and other PR experts share their top tips for crafting a compelling press release that showcases your most exciting features. 💡 https://lnkd.in/eYPnJ47M #StartupLaunch #PressRelease #PRTips #MarketingCampaign #MediaRelations #EngagingContent #ExcitingFeatures #PRExperts

If you're like me and have no idea how to promote your startup’s first press release, it’s best to consult experts, like those featured in the article below. 💡 Save yourself time and effort, and make your startup awareness truly effective. 🚀 #PressRelease #StartupPromotion #ExpertAdvice #EffectiveMarketing #SaveTime #StartupAwareness

🌟 Resilience in PR: Turn Mistakes into Wins 🌟 Learn how to turn PR blunders into branding victories. From quick accountability to leveraging media relationships, transform setbacks into opportunities for growth and public trust. Read the full article for more strategies! #StartupPR #BrandResilience https://lnkd.in/gdAsysB6

How smart founders crush PR (and how you can too): Nailing PR isn’t rocket science. In fact, the most savvy entrepreneurs aren’t doing anything groundbreaking— they’re just following simple best practices that yield consistent, impactful PR results. Here’s how you can too: ⏰ Timing is Everything: Don’t rush your announcements. Give your PR team the time they need while considering what else is going on in the world. 🏗️ Think Pyramids, Not Shortcuts: Build a strong foundation with high-quality trade coverage. Ongoing visibility will lead to tier-one press. 🔄 Consistency Wins: PR isn’t a one-time, flash-in-the-pan event. Regular, sustained efforts yield better results. 🔗 Maximize Coverage: Every media hit is content gold. Use it across sales, marketing, HR, and more. Remember, PR success takes time, strategy, and patience. Stay the course! 💪 VC: olhzn on IG

The bridge between obscurity and traction relies on your brand communication strategy. 👀 That's what four tech press experts explore in our guide on PR fundamentals for early stage founders. As part of our GTM Series on Atlas, Alex Wilhelm, Alex Constantinople, JOHN OBRIEN, and Kelly Ferguson decode the dos and don'ts of media and offer practical advice on how startups can make the crowded headlines. 🎥 Watch and read ⤵️ https://lnkd.in/gytAFy7K