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Being able to consisely educate consumers without slighting or dispariging the stakeholders was the branding challenge and one that I feel we've overcome with the NASCAR Regional branding. It was quickly evident in our search to define the foundational business of NASCAR that it’s definition meant a lot of different things to a lot of different people. Roots. Weekly. Touring. Grassroots. Origins. Ladder. Home Tracks. All of these terms have been used to group the steps that ladder up into NASCAR’s top three national series. It was a bit confusing and disjointed and awkward. If we’re going to market the term needed a bit more clarity and simplicity. Whether it's our broadcast consumers or commercial partners, NASCAR Regional is able to go to market with an aggregation of platform assets in order to make an impact across our official ladder system. Using a more widely accepted vernacular allows quicker understanding of the assets and also gives room to grow the official NASCAR ladder system portfolio. All of that said - this rebrand took a good amount of work with collaboration and effort across multiple departments and I’m honored to see it come to fruition in my short time at NASCAR. Lauren Wescoat ran point from our team but the Weekly, Editorial, Digital, Broadcast, Comms and Competition departments all have their fingerprints on this one with a big shoutout to David Zane and Patrick Morris ‘ brand team that brought this from problem to solution. The first step in organizing it is defining it. Excited to take the next step…

Team Penske's Competitive Advantage: Precision and Speed Behind the Scenes As race teams gear up for the NASCAR Cup Series season, there's another competition going on back at the shop that's no different than the pressures you face in your shop every day. Learn more › https://lnkd.in/ehCMa_ue #bigdaishowa #highperformancetooling #toolingsolutions

Five bold predictions for 2024 NASCAR season Five Bold Predictions for a Wild 2024 NASCAR Season, read our NASCAR predictions. #nascar #motorsport # kylebusch #erikjones #nextgencar

🔮BOLD #NASCAR PREDICTIONS🔮 🎤 New On-Air Talent 🚗 Ford Performance Review 🚥 Return of Another Track? ⛵️ Sailing Into the Sunset? What are your bold 2024 NASCAR predictions? Click the video to join the conversation!

In this week's article, I break down what NASCAR's most recent close finish means for the sport and why this is a good thing. Enjoy the read! https://lnkd.in/eyVEpFrE

An article about NASCAR racing NASCAR racing is more than just a sport; it's an adrenaline-fueled spectacle that enthralls millions of fans worldwide. From the moment the engines roar to life, the air is charged with excitement as drivers push their machines to the limit, battling for supremacy on the track. Each race is a high-speed chess match, with drivers strategizing every move as they navigate tight turns and jostle for position. The thunderous roar of the engines, the smell of burning rubber, and the sight of cars inches apart at speeds exceeding 200 miles per hour create an unmatched sensory experience for spectators. But NASCAR is more than just speed; it's a display of skill, teamwork, and sheer determination. Behind the wheel, drivers push themselves to the brink, pushing their cars to the edge of control in pursuit of victory. And for fans, whether watching from the stands or cheering from home, NASCAR racing is a thrilling escape, a chance to witness the triumphs and tribulations of their favorite drivers as they chase glory on the track. #snsinstitutions #snsdesignthinking #snsdesignthinkers

Battle for Playoff Spots Continue at FireKeepers Casino 400 The 2024 NASCAR FireKeepers Casino 400, set to take place at Michigan International Speedway, is one of the most anticipated events on the NASCAR Cup Series calendar. This 2-mile, D-shaped speedway, known for its wide, fast surface and multiple racing grooves, often delivers thrilling races with high-speed drama. As the 2024 season progresses, this race could be pivotal for drivers eyeing a spot in the playoffs or looking to solidify their championship aspirations. Historically, Ford and Chevrolet have enjoyed success at Michigan, but in recent years, Toyota has also emerged as a strong contender. The track’s surface has evolved over time, and teams must continually adapt their setups to find optimal performance. This FireKeepers Casino 400 could end up being tight until the finish. #NASCAR #FireKeepersCasino400 https://lnkd.in/eGeE8Xny

How to Watch the Pennzoil 250 NASCAR Xfinity Series Race Today

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