Emily Amos’ Post

I need your help! I’ll be speaking at CustomerX Con in Boston in a week and a bit. While I’m there, I want to do a “woman-on-the-street”-style interview with attendees. The goal: 👉 Ask ONE single question of as many customer marketers and customer advocates as I can… 👉 And then compile the responses into a helpful resource for the community. The question: 👉 How do you measure the performance of your customer stories? How you can help: 👉 Come talk to me at CustomerX Con. Even if you won’t be attending CustomerX Con, I’d love to hear how you measure the performance of your customer stories. Please let me know in the comments. I’m tagging a few folks to get the ball rolling: Michael Sciano Amanda Crocker Alexie Glover Jeanne Nitschke (Talbot) (She/Her) Nick Venturella Andrew Sevillia Liz Jackson Pedro #CustomerAdvocacy #CustomerMarketing #CustomerXCon #UpliftContent

Customer marketers! Want to know what customer story trends you need to keep an eye on for 2025? I’m sure you’re curious. I know I am. Want to know: 🤔 How are customer marketers using AI in customer story production? 🤔 What customer story formats will be popular in 2025? 🤔 How can customer marketers get better metrics for their stories? Then it’s time to pull back the curtain. We’re creating the “2025 Customer Story Trends & Insights Report” but we need your help. Take our 5-minute survey (please 🙏). By completing the survey, you’re contributing to collective insights and benchmarks that will ultimately help YOU be more effective and successful in your job. We’ll send you the report so you can see all the insights as soon as it’s done. And you’ll be entered to win one of three $50 Amazon gift cards. 🎁 🔗 Take the survey now: https://lnkd.in/gjFAxBt5 #CaseStudy #CustomerMarketing #SaaS #UpliftContent

Do you tailor your interview questions based on the type of customer story you want to create? Let’s take adoption stories as an example. Adoption stories can be powerful for customer marketers because they: 1. Focus on how the customer learns to use your company’s solution, and… 2. How the customer adopts the technology as fully as possible in all relevant departments, job titles and use cases. Which is particularly important when it comes to renewals, upsells and cross-sells. But if you ask basic customer story questions… You’re going to get basic customer story answers. Here are my top 3 questions to elicit insightful responses for an adoption story: 👉 1. How did you work with [company name] to ensure adoption? 👉 2. What challenges did you face when trying to get the intended users to adopt [our solution] and how did you solve them? 👉 3. What advice would you give other companies when it comes to helping their intended users adopt this technology? Want to learn more about tailoring your questions to different story types? Alexie Glover and I will be delivering a customer story crash course – including different story types, formats, and interview questions – at CustomerX Con this month in Boston! And here’s the best part:   YOU can get 😲 25% off 💸 your ticket with the code EmilyCXCon.   Register here: 🔗 https://lnkd.in/gGmRmHCr   See you at XCon! #CaseStudy #CustomerXCon2024 #CustomerMarketing #UpliftContent

Want to learn 4 ways to use AI to help scale your customer story production? Join me for a free CMAweekly Mastermind on Wednesday, Oct 16 at noon Eastern. I’m going to give you step-by-step instructions and copy-and-paste prompts to get better AI outputs. Register here: https://lu.ma/14yml8wf #CaseStudy #CustomerStory #SaaS #UpliftContent

Customer marketing and advocacy friends! It’s been a wild year, to say the least. Layoffs and budget cuts have affected us all in some way. We now have to “do more with less” (shudder) while trying to remain sane. This means we have to be smarter and more strategic with every resource we have—and every advocacy activity we undertake. To help with this, we’ve launched our 🌟4th annual survey🌟 to find out what customer story trends and insights we all need to be aware of as we head into 2025. For example: 🤔 How are customer marketers using AI in customer story production? 🤔 What customer story formats will be popular in 2025? 🤔 How can customer marketers get better metrics for their stories? It is with YOUR input that the CMA industry as a whole can benefit from the results of this survey. Please take 5 minutes to fill out the survey: https://lnkd.in/gjFAxBt5 I know that you’ll find the results valuable. Plus, you’ll be entered to win one of three $50 Amazon gift cards AND you’ll be the first to receive free, ungated access to the report once it goes live! #UpliftContent #2024SaaSCustomerStoryTrendsReport #CaseStudy #SaaS

Advice needed! On Monday, I’m releasing the survey for Uplift Content Inc.’s 4th Annual SaaS Customer Story Trends & Insights Report, and I could use your help! What makes you say "yes" or "no" to filling out a survey? 🤔 Here’s what we do to make our survey as appealing as possible: 📝 It’s shorter than last year! We have shortened our survey this year to 34 questions. While still a lot, we want to make sure the resulting report is meaningful and answers everyone’s questions. 📝 It’s timely. Every year, we keep tabs on what people in the CMA community are concerned about so we can address them in the survey and report. Last year, we added questions on AI, enterprise case studies and how customer story production is evolving in the face of layoffs and budget cuts. 📝 There are prizes! Each year, we raffle off three $50 Amazon gift cards for survey respondents (let me know if you think we should switch up the prizes this year!). Plus, survey respondents also receive a few extra perks, like: 👉 Early access to the report before it goes live. 👉 The opportunity to be featured in the report itself (with your permission, of course!). Do you have any tips or tricks to help us make the survey even better? #CaseStudy #CustomerMarketing #Survey #UpliftContent

What’s your least favorite part of using AI? Mine’s this: It literally just makes things up sometimes. 🤷♀️ And double-checking every detail can be a huge pain in the butt. But my friend and colleague Mary Green of CMAweekly has a simple solution: Timestamps. In this infographic, Mary shares her simple but powerful AI hack to easily check the accuracy of customer story quotes, metrics and more. What’s your favorite AI hack? P.S. Want more AI hacks for customer story production that actually work? I’m sharing my wins and flops–plus other tips–in the Content Huddle newsletter. Sign up here: https://lnkd.in/gZC4Q5CA. #AIWriting #CaseStudy #CustomerMarketing #UpliftContent

👉 What is your favorite AI tip, trick or use case for customer stories? 👈 I attended and spoke at the Obsession CLG Tour 2024 in Boston last week. While I was there, I was planning to do a “woman-on-the-street”-style interview where I asked the question above to as many customer marketers and advocates as possible. Well…that didn’t pan out. The day went by in a blur of great sessions and even better conversations. But luckily, a lot of really smart CMAs sent me their thoughts right here on LinkedIn. I selected 10 of the top tips and popped them into this resource for you. Swipe through this carousel to learn how Steven Peters, Lauren Turner, Luis González, Alexander Walmsley, Ashley Ward, Rachel Pickford, Ashley Hammer, and Christopher Irwin-Dudek are using AI in their customer story production. They share tips on using AI to act as a skeptical lead, predict what resonates with customers, protect customer privacy and more! And let me know: What’s YOUR favorite AI tip, trick or use case for customer stories? #CustomerAdvocacy #CustomerMarketing #CustomerLedGrowth #UpliftContent

What aspect of customer story production keeps you up at night? I'm releasing the survey for our 4th Annual Customer Story Trends & Insights Report next week, and I'd love to hear the topics and issues YOU care most about. Some of the topics covered by the survey so far are: 🤖 How customer marketers are using AI in customer story production 📊 How to get better metrics for your customer stories 📈 What customer story formats will be on the rise in 2025 📝 How many customer stories your company needs next year What would you add to this list? ------------------------------------------------------------- 💌 Make sure you’re subscribed to our newsletter if you want to be notified when the survey goes live! https://lnkd.in/gF9dJX7a #CaseStudy #SaaS #CustomerMarketing #UpliftContent

Garbage in, garbage out, as the saying goes. If you’re not getting what you want from your GenAI tool, it’s time to get more specific. For example: You could ask ChatGPT to find you 3 pull quotes from a customer story interview transcript. You might get DECENT output, or you might not. If you want BETTER output, you need to tell ChatGPT what constitutes a great pull quote. For example: A good pull quote has a few characteristics: 1. It is no more than 175 characters. 2. It has enough context that it can be read on its own and still make sense. 3. It uses language that evokes emotion. 4. Its key message is relevant to the story and resonates with the reader. The interviewee will rarely provide you with a perfect pull quote. Instead, you need to craft the pull quote so it is concise, relevant and emotion-evoking. You need to keep the interviewee’s intended meaning the same. If you want the BEST output: 1. Give your GenAI tool examples of snippets of text taken directly from the transcript. 2. Then show the tool how you would edit each snippet into a powerful quote. What explicit directions do you give your GenAI tool that yields really good results? ------------------------------------------------------------- 💌 Want more tips for creating content that performs? Sign up for my Content Huddle newsletter, created specifically for customer marketers and advocates: https://lnkd.in/gF9dJX7a #CaseStudy #CustomerMarketing #AIWriting #UpliftContent