Emily Baillie’s Post

AI’s impact to marketing is on everyone’s minds. Here are 5 global brands taking an early stance by restricting AI in their marketing according to Ad Age dlvr.it/T5jjz1 #digitaltransformation #ai #aipolicy #aigovernance

Like countless other industries, the beauty and cosmetics space has been transformed by AI. From product ideation to personalized recommendations, new AI technology has revolutionized the customer experience. As a consumer, it’s been a gamechanger to try on that new lipstick shade I’ve been thinking about with the ease of a few clicks rather than traveling to an in-person retailer. Interesting read from Ad Age today on how beauty and cosmetics companies are and aren’t using AI in their work. One specific brand that stands out is L’Oreal, which imposes strategic limitations to support idea generation without promoting product benefit. Even though the brand has leaned into this new technology, even developing a virtual try-on tool called Modiface, they draw the line at using AI to depict human-like figures. It's another powerful reminder that while AI can be a great tool to streamline processes, it’s not a replacement for the nuanced expertise of the humans leveraging it.

Brands can restrict #generativeai as much as they want. There is still value in using GenAI to inspire humans to create unique content that we may not have otherwise. GenAI provides examples of what can be achieved and as long as you don't leave humans completely out of the process, the risks may not be that high. #generativeai #artificialintelligence

Of course!

Dove recently announced it is taking a stand against AI by "never using AI to create or distort women's images". At the same time, "To help set new digital standards of representation, Dove has worked together with AI experts to create the Real Beauty Prompt Playbook, sharing easy-to-use guidance on how to create images that are representative of Real Beauty on the most popular generative-AI (#GenAI) tools" (quote from page 2). Francesca Sobande's fascinating article on The Conversation UK questions if the beauty brand may be "actively contributing to the AI landscape by establishing itself as an authority on what constitutes “inclusive” and “realistic” AI image generation in the beauty business." What do you think of Dove's Real Beauty Prompt Playbook? https://lnkd.in/eGkdXx4c

AI in Creative Industries: A Dialogue We Need to Continue A recent campaign by KFC, highlighted by Joseph Foley on Creative Bloq, unexpectedly stirred significant debate. Designed to be lighthearted, the campaign, developed with Leo Burnett, asked customers to use the Meta AI image generator on Instagram to create and share images of hands eating KFC meals while teasing about AI's flaws in generating hands. Instead of enthusiasm, it was met with skepticism and criticism, underscoring the ethical concerns of AI in creative roles. As AI becomes more integrated into creative fields, we face pressing questions: 1. Does AI pose a threat to traditional creative professions? 2. How can companies deploy AI tools that mimic human creativity in an ethical manner? These are vital considerations as we explore AI's role in our industry. I invite you to share your insights and perspectives on how we can thoughtfully and responsibly integrate AI into our creative campaigns. Read more about the KFC campaign in Joseph Foley's article on Creative Bloq. #AIDesign #EthicalAI #CreativeIndustry #AIinAdvertising #ElonUniversity #CommunicationDesign

Dove's new Advert demonstrates the power and dangers of Ai Dove's latest advertising campaign offers a thoughtful reflection on the integration of technology and authenticity. As a brand celebrated for its dedication to real beauty, Dove is now embracing AI, not merely for innovation but to reinforce its core values. The campaign elegantly narrates how AI, despite its impressive capabilities, possesses inherent flaws. These biases in AI algorithms not only highlight our imperfections but also serve as a reminder that the technology is a reflection of us. This advert underscores the idea that while technology can drive change, it necessitates human insight to foster inclusivity and fairness. It’s an important consideration for everyone: We have shaped AI, and it is our duty to ensure it embodies the principles we value. https://lnkd.in/eiG69JWn - Great 5-minute read to find out more. #Innovation #Technology #AI #EthicsInAI #DoveCampaign #Advertising #SocialResponsibility #DigitalTransformation

Great new piece on AI naming by Webb Wright of The Drum: https://lnkd.in/ezgznCjw. If you are looking to name a new AI product or company, you may also want to have a look at our most recent article for additional insights: Trends in AI Naming: https://lnkd.in/eE_pn-gG

Last month we announced the Purchased AI Brand Tracker, an industry-first tool to track what AI platforms are saying about your brand to customers. Today, we are releasing results of a study we conducted to assess the accuracy of brand mentions in generative AI. While a lot has been written about accuracy, hallucinations, and trust for generative AI platforms in general, this study focuses specifically on accuracy for consumer brands. Read our latest blog post to learn more... https://lnkd.in/e9fPjuV7

The AI Accuracy Imperative for Brands Last month we announced the Purchased AI Brand Tracker, an industry-first tool to track what AI platforms are saying about your brand to customers. Today, we are releasing results of a study we conducted to assess the accuracy of brand mentions in generative AI. While a lot has been written about accuracy, hallucinations, and trust for generative AI platforms in general, I think this is the first study of its kind that focuses specifically on accuracy for consumer brands (though hit me up in the comments if you know of others). Read our latest blog post to learn more... https://lnkd.in/eEM-BCkn #accuracy, #artificialintelligence, #AI, #brandtracking