Emily Smith’s Post

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SaaS Founder and Customer Support

Sales gets a bad rap, but I think about it differently. Selling Ither, my text-based software for volunteers who hate technology, is really about delivering value to individuals with a real problem. In every touchpoint, I want prospects to feel important, connected, and excited about how technology can expand their community impact. Here's how I built a highly engaged initial audience for Ither: 1) Through talking to 40+ volunteer engagement professionals, I identified something of value to them: Networking & comradery. I also learned that the primary blocker is that it takes effort to organize events, and no one has the time. 2) I found an efficient way to communicate it. The United Way was happy to share their nonprofit contacts to invite, and I plan to return the information better than I got it, by updating bounces and expanding the list. The United Way connection also helps build my credibility! 3) I hosted a great event that suited the prospects. United Way helped set me up for success and gave me tips, like what time and location had been successful in the past. 4) I earned my 5 minutes of platform time, especially because I've got something interesting and relevant to talk about. Better (and cheaper) than a conference booth! I proud I put some time and money into building the Charlottesville Volunteer Engagement Professionals group. Volunteering is important, and empowering the people who empower volunteers has a compounding effect on our community!

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Ither by Side Nerd Apps, our volunteer tracking product, is hosting our second Volunteer Engagement Professionals Happy Hour at Three Nothch'd in Cville on June 6th. Please share with individuals in the space! RSVP on Facebook (https://lnkd.in/eeMTjTcY) or by reaching out to me directly! In March, we had representatives join from Sexual Assault Resource Agency, American Red Cross, CHARLOTTESVILLE AREA TREE STEWARDS, UVA Student-Athlete Success, Camp Holiday Trails, SCORE Mentors, Cultivate Charlottesville, and more. Professionals were able to make new connections and support each other, and we're doing it again!

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Emily Smith

SaaS Founder and Customer Support

4mo
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Daniel Odegaard

Global Talent Acquisition Leader | Startups | TripleTen | Nebius Group (Fractional) | Black Coffee Snob | Poor Runner | Impatient Baker | All Comments & Posts Are My Own

4mo

Love it! Keep doing amazing work!

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