Emma Fox’s Post

Transcript

This is a short introduction to the sales fitness group, why we exist, who we are, how we work, what we do and what happens if you work with us. Why do we exist? Well, we believe that good selling does good. We believe it does good for our clients. It does good for their salespeople, It does good for their customers. It does good up and down the supply chain. And without overstating it, good selling does good for wider society. Where people buy and sell well, society flourishes. What is good selling mean to us? It means two things. One, selling professionally and two, selling with integrity. And doing that in rapidly and radically changing times. The so-called VUCA world. Volatile, uncertain, complex and ambiguous, generating growth in a low growth economy working with changed buying behaviors. Dealing with massive innovation in the world of sales and also working in a sustainable and effective way. I'm doing it all with changing tools. So why do people say that they work with us at the sales fitness group? Well, let's see us as one team working with them. We work together not just for then like our deep expertise, but also our breadth of experience. They say that we're very results focused. We'll come back to that towards the end and then we give insights to gain an edge in a demanding commercial world. We provide new perspectives and they say above all that we provide an impact on the sales result. That's why our clients say they work with the sales fitness group. As a business, we've been around for over a decade. But in 2022, we changed our name to the Sales Fitness group, bringing together a number of businesses that we've acquired recently. Sales wisdom provides insights, provides research and analytical tools on the whole sales world. Cells Levers is involved in development of people, processes and tools and sales Window talks about reporting, recording and forecasting SO3 pillars under the heading of the Sales Fitness Group 1 entity. The way that we work is to work and start with diagnosis. And then agree the goals with you. Clearly. What are you trying to achieve? What's the starting point? But also what's the end game? We then formulate a master plan with you. Develop people, processes, tools, approaches. And then make sure that that is implemented and embedded in the way of working in business as usual and then critically measure and recalibrate as needed. So we mentioned that three pillars, so sales wisdom and number of ways of working fit to sell and fit for Cam. Take a look at the way in which you're working with either the overall sales process or the key account process and develop ways of improving that and coming up with a master plan. We're involved in research with various academic institutions, we provide insights and we also work on customer research and the voice. Of the customer. Sales leaders. The second pillar, Improving sales fitness. So we'll look at wind strategies and how are you going to make sure that you're the champion this season? Of a training ground. What needs to happen day by day to get peak result. We work on playbooks to make sure that we're winning games. Coaching to win and then we provide a kit bag of resources to make that possible, all based around our our ACE model. Of activities, concentration of effort and effectiveness. Sales window, a third pillar at helps us again improve sales fitness through 2 apps sales relay about recording and reporting, particularly in continuous selling situations and sales cars looking at more complex sales and improving qualification and forecasting and conversion ratios. So what difference do we really make? Well, here are just some examples. A 740,000 LB Improvement in the bottom line simply by helping improve a pricing project. And 55% increase in share of wallet in one key account. In another account under threat and under review, ending up negotiating A2 year contract renewal with a significant price increase. Helping another organization over a 12 month period with the same sales resource, increasing the levels of sales activity by 86%. And then a 36% in sales in another strategic account? That was only growing itself by 5%. These are just some examples of the payback that we help our clients achieve. So here's how you can reach us. You can reach me, Richard Harm. You can reach Martin Allison. And we'll be delighted to talk with you about the sales opportunities and challenges that you face.