3 Costly Mistakes to Avoid in Real Estate Marketing
Hey everyone!
As a Digital Marketing Professional with 5 years of experience in the industry, I've seen many real estate businesses make the same mistakes over and over again. Don't let that be you!
Here are three things to avoid:
Don't run Google Ads on your website. It may seem convenient, but it's not a good strategy. You need a dedicated landing page to convert those ad clicks into leads.
But here's the thing - most businesses don't want to invest in landing pages! This is a huge mistake, as it can lead to a significant drop in conversion rates.
Why?
Because a website and a landing page are two completely different things! A website is like a brochure, with lots of information and distractions - different pages, social media icons, and more.
But a landing page is specially designed for one thing only: sales. It's focused, it's clear, and it's optimized for conversions.
Second, don't ignore branding. I know it can seem like a luxury, but in today's digital age, it's essential. When people see your ads, they want to know that you're a legitimate business. Branding helps build trust and converts users into customers.
Third, don't change your Facebook Ads campaigns every day. I know it's tempting to panic when things aren't working, but give your ads time to perform. If your technical aspects are good, wait at least a week before optimizing.
These mistakes can cost you time, money, and potential customers. Don't make them! Take your real estate marketing to the next level.
Share this post with someone who needs to see it, or DM me for more marketing tips!
#realestate #realestateowner #marketing #avoidemistake #digitalmarketing #googleads #campaign