Helping SMEs win bids & scale | £1bn+ in contracts secured | Award-winning bid writer & consultant | Founder, Bidology
Want to know a simple way to improve your tender response in ten minutes? 🚩 Search for red flag words like; numerous, often, regular, frequent, many, extensive etc. These usually point to an empty statement. ✔️ Quantify the statement. We service numerous sites - how many? Our engineers have extensive experience - how many years? What experience? We will conduct regular H&S checks - how often; weekly, monthly? Happy bidding!
Word redundancy is similar to the use of hyperbole. When spoken it sounds impressive, when written. However, on occassions the specifications we respond to are vague, amorphous and contain ambiguities. Style over substance loses because it creates room for the reader to draw their own conclusions. If you want that outcome become a journalist or a writer of fiction. We are "wordsmiths" that requires the writer to put meaning into the sentence just as a blacksmith put shape and form in metal. Always an excellent to rehearse
I’ve never seen a butcher claim to be a “low class butcher” Thankfully, they are all “high class” butchers. Phew 😮💨
Our Global HQ was one flagged up to me by a senior exec .. we're a global company, it's our HQ ergo the global is not only redundant but a bit desperate
We Write to Win | Proposal Writing | Copywriting | Proposal and Marketing Design | Writing to Win Training | Foundation of Winning
5moThis is golden! SO many empty statements.