Your step-by-step strategy to meeting the RIGHT people networking at conferences!
In the run-up to conference season (especially with #BIBA24 around the corner!), attending conferences can be a golden opportunity to expand your professional network, but knowing how to meet the right people is key.
Here’s my straightforward strategy to help you connect effectively...
🍟 1 - Identify the people you want to meet before the Event
Research the list of speakers, sponsors, and attendees if available. Prioritise who you want to meet based on their relevance to your professional goals. LinkedIn and conference apps are great tools for this.
🍟 2 - Plan your approach
Craft a few questions or conversation starters tailored to each person or group you aim to meet. This personal touch shows genuine interest and preparation.
🍟 3 - Know your response to "So what do you do?"
It will come up - you already know this. so plan your answer (/mini elevator pitch) accordingly, and how you can make it relevant to people you meet
🍟 4 - Use the Conference schedule to your advantage
Look at the agenda and pinpoint when these key individuals might be more accessible, such as during coffee breaks, in workshops, or right after their talks.
🍟 5 - Plan your contact method and note taking
Make sure you've got a phone charged, business cards ready and ability to make notes on what you need to follow up with. This will refine your" right person" strategy for future too.
🍟 6 - Use your existing network
Work out (via LinkedIn, or asking directly) mutual friends for introductions. If you are completely new to this, then of course use this conference to make the future mutual friends you will want!
🍟 7 - Follow Up Appropriately
IT IS ALL IN THE FOLLOW-UP! Do something with the information you collect and relationships you build. This means you have capitalised on the opportunities and made them the "Right people"! As always in the follow-up, reference specific details from your conversation to reinforce the connection.
By following these steps, you’ll not only meet the right people at your next conference but also make meaningful connections that WILL lead to future opportunities.
In the photo, Conference event and networking extraordinaire Emma Chapman!!
#networking #conferences #careerdevelopment