Endeavor Business Media’s Post

Last Thursday, Annie Mosbacher and Kristin Spiotto, co-founders of Decoded Strategies, a marketing consultancy focused on fueling growth for brands that sell complex products, joined us during our latest Compass Salon to discuss the power of story and the role it plays in demand- and lead-generation. Over the course of the next three weeks, we’ll rewind and recap this conversation, focusing specifically on how-tos of: ▶ Creating brand story ▶ Capturing qualified leads with content ▶ Converting marketing leads into sales leads ▶ ...and Nurturing leads over time To stay up-to-date with our weekly Wednesday Compass series, be sure to follow! #mercatocompass

So many companies overlook the power of investing in content to establish trust. Instead, they rely on intent data to generate BOFU opportunities, expecting to swoop in last minute to seal deals. It's crucial to put in the effort, build credibility, and craft customer-centric content that converts. Trust is built over time. When used effectively, intent data can guide you in creating tailored content, understanding prospects' buying stages, identifying challenges, and mapping out the buyer's journey. Don't wait for competitors to educate prospects – take the lead and nurture relationships that last. #IntentData #ContentMarketing #TrustBuilding

Discover the potential of your market with our 'UK Market & Size' infographic. Understand your market share and the profitability of your target market. #b2binfographics #b2bdiagrams #b2bsalesinfographics #b2bnewbusiness #digitalsellinginfographicas #b2bgrowth #B2BSaaSinfographics #DigitalTransformationinfographics #SalesStrategy #LiveStreaming #SaaSMarketinginfographics #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales

As an online coach, you might have already realized that setting up an effective sales funnel isn't always straightforward. It can feel overwhelming, especially if you're juggling multiple tasks like content creation, client coaching, and marketing. A sales funnel is your roadmap to turning strangers into loyal clients. It’s the strategic journey you guide your audience through, from discovering your brand to booking your coaching services. A well-built funnel doesn’t just attract leads—it nurtures them, builds trust, and converts them into paying clients. Without a solid funnel, your marketing efforts might feel scattered, and conversions might be lower than you'd like. #salesfunnel #onlinecaoch #funnelexpert

Discover the potential of your market with our 'UK Market & Size' infographic. Understand your market share and the profitability of your target market. #b2binfographics #b2bdiagrams #b2bsalesinfographics #b2bnewbusiness #digitalsellinginfographicas #b2bgrowth #B2BSaaSinfographics #DigitalTransformationinfographics #SalesStrategy #LiveStreaming #SaaSMarketinginfographics #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales

As a product-led growth business, are you tracking the right metrics for success? Enter the AARRR framework: Acquisition Activation Retention Referral Revenue This powerful methodology helps you focus on the user behaviors that truly impact your bottom line. How are you using AARRR to drive growth? Share your insights below. #GrowthMarketing #ProductManagement #DataAnalytics https://buff.ly/47kYMXs

I don't know who needs to hear this but your evergreen offers also need to take your dreamy client through a buyer journey. You remember how strategic you were with the types of content you were putting out in your last launch? A similar cycle applies to you evergreen offers. So if you feel like sales are kinda slow, evaluate the type of content you're pushing, check what your data is telling you, find what's missing, and SHOW THEM! Sales are a STANDARD for you, once you show up everyday like the big deal you are!! #businesscoach #businessmentor #salestips #marketingstrategies #howtolaunch #serviceprovider

As always great stuff from my colleagues Michael Taylor-Sadeghi and Phil Marshall. As part of the Agent3 Group, oneninefive does loads of great work for clients who need support tying up the demand generation part of the marketing engine with RevTech infrastructure they've already implemented but might not be getting the most out of. Take a look at some of the resources on the hub page and give us a shout if you recognise any of these issues and want to get them sorted in 2024! #revtech #martech #demandgeneration #integratedmarketing #salestech

Harnessing the Power of Social Proof for Business Success 🌟 Are you leveraging social proof to build trust and credibility for your brand? 🔍 Learn how to showcase customer testimonials, reviews, and user-generated content to boost conversions and drive growth! #SocialProof #BrandCredibility #Testimonials #CustomerReviews #SocialProofMarketing #UserTestimonials #TrustBuilding #BrandTrust #CredibilityBuilding #OnlineReviews

As a small business owner, your product or service is your expertise and that is how it should be! But building your brand, finding new customers, and creating excellent experiences for those customers is crucial to the success of your business. But...are you feeling lost in the marketing jungle? We've got the map 🗺 & machete ️ 🔪 to help you DOMINATE 2024! From AI content creation magic ✨ to building trust ❤️ with authenticity and embracing sustainability♻; our latest post unveils the 5️⃣ hottest marketing trends for small businesses to THRIVE this year. Plus, we uncover the difference in B2B vs. B2C marketing. Read the full blog & become a marketing maven: https://lnkd.in/evzF4pet P.S. Want to stay ahead of the curve? Follow InsightMetriks for expert tips & industry insights! #smallbusiness #marketingtrends #2024marketing #entrepreneurlife #digitalmarketing #branding #smallbiz