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View profile for Shelby Livingston, graphic

Senior health tech reporter at Endpoints News

Good morning! In today's Endpoints News Health Tech dispatch: - Pfizer launches a D2C website for migraine, COVID and flu treatments - Cigna's PBM is dropping Humira for biosimilars in 2025 - Dexcom's now selling an over-the-counter glucose monitor - Data on startup shutdowns + more. Subscribe here (https://lnkd.in/eKkWMGuw) and read the latest below. https://lnkd.in/eqjPmmNk

Endpoints News — Industry fad, drug ad or business strategy — is pharma's new DTC push good for patients?

Endpoints News — Industry fad, drug ad or business strategy — is pharma's new DTC push good for patients?

reports.endpts.com

Katie Chlada

Global Communications Leader | Fractional Executive & Consultant | Health Tech Advisor | Brand & Reputation Strategist | Ex-Pfizer, Estée Lauder, Ro, Calibrate

2w

Appreciated your take (and questions) on the Pfizer/pharma D2C trend.

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