ENDVR’s Post

Apple Vision Pro, the spatial computer that's like stepping into your wildest sci-fi dreams! Think about it: Holographic product demos? Interactive AR campaigns that literally leap off the screen? Forget banner ads, we're talking about experiential marketing on steroids. But wait, there's more! Vision Pro unlocks a treasure trove of data insights straight from another dimension. The challenge? Navigating this uncharted territory and creating experiences that are truly groundbreaking, not just gimmicky. #AppleVisionPro #MarketingInnovation #ARMarketing #TheFutureIsNow #ProductDemo #Future #Data #KarkaoStudios

Turn your vision into reality with our offerings, where creativity meets strategy, and innovation knows no bounds.✨ . . . . #KoretechxDigital #DigitalMarketing #MarketingAgency #OnlineMarketing #InternetMarketing #DigitalAgency #MarketingServices #MarketingExperts #DigitalStrategy #SocialMediaMarketing #SEOAgency #digitalmarketingusa #bostonmarketing #LiveStreaming #AudienceEngagement #ExpandYourReach #CreativityMeetsStrategy #InnovateWithUs #DigitalSolutions #YourSuccessOurPriority

As we prepare for the post-cookie future, a new option has presented itself: the 'doughnut'. Appropriately named for its "centerless structure", it allows the user the option on whether or not they are willing to share their information. Opt-In data collection may be the next step in the near future. #ATDPartners #advertising #ces2024

Around 2015, researchers and vendors, faced with the near-complete gaming of viewability, began working on technology to measure attention paid to advertising and the resulting impact. Unsurprisingly, campaigns that captured more attention also drove better business outcomes. Subsequent studies found consistent results – longer durations of attention on individual impressions – were strongly correlated to increased impact throughout the marketing lifecycle, from awareness to sales. So, when it came time to create measures, many vendors and agencies gravitated towards duration-based attention metrics. DBAMs, for short, measure or predict attention in seconds. https://lnkd.in/dCmVc-H8 #attentionmetrics #digitaladvertising #DBAMs #attention #attentioneconomy #marketinglife #lifecycle #awareness #sales #advertising #businessoutcomes

Do you think new developments in VR, like the release of the Apple Vision Pro, could change the future of digital marketing? Personally, I think it could open up the possibilities for much more immersive and experiential marketing campaigns. I'm excited to see how digital marketing can become more interactive. #VR #DigitalMarketing #AppleVisionPro

#Advertising standards for #web3 and #metaverse drive trust and foster the adoption of #virtualworlds. If you in #marketing or #advertising, you should definitely check this out.

Around 2015, researchers and vendors, faced with the near-complete gaming of viewability, began working on technology to measure attention paid to advertising and the resulting impact. Unsurprisingly, campaigns that captured more attention also drove better business outcomes. Subsequent studies found consistent results – longer durations of attention on individual impressions – were strongly correlated to increased impact throughout the marketing lifecycle, from awareness to sales. So, when it came time to create measures, many vendors and agencies gravitated towards duration-based attention metrics. DBAMs, for short, measure or predict attention in seconds. https://lnkd.in/dNmFCfPY #attentionmetrics #digitaladvertising #DBAMs #attention #attentioneconomy #marketinglife #lifecycle #awareness #sales #advertising #businessoutcomes

It may seem like a small layout change, but it can add plenty of daily firepower to your offer conversions, collecting 1P data, or journey-shaping to drive traffic to your pages with the highest CPMs.

The gaming industry, now mainstream with 3.32 billion players globally in 2024, offers invaluable lessons for marketers. From creating immersive experiences and building loyal communities to ensuring long-term engagement, the strategies employed by video game companies can revolutionize marketing approaches. Dive deep into how you can transform customer engagement by adopting these innovative techniques. Read the full article on MarTech Series and discover the future of marketing and in-game ads:  https://lnkd.in/gQ5CZ6bB #Marketing #GamingIndustry #CustomerEngagement #MarTech 

What did Apple get right that the Metaverse hype didn’t? 🤔 Personalisation and ease of use. 💻 A lot of metaverse experiences started like a new game, disorienting, and had to do a lot of work to customise. ⏪ Whereas the Apple Vision Pro is more like an extension if your phone, access to messages, apps and with the option of using it for VR. 👓 💡 This is why I believe this tech is here to stay and in the next few years will become more widely used and something that brands need to plan for. The vision pro is a big advance in tech, but I’ve no doubt in 2 years it’ll be a relic as this will kick off new innovations. Would you use the apple vision pro? Leave a comment below! #marketing #vr #applevisionpro https://lnkd.in/eiU4MmXN