Engagebud reposted this
In light of the recent scrutiny by SEBI on #finfluencers, a stark reminder unfurls on the role of influencers in shaping consumer choices. The underbelly of influencer marketing reveals a potential misdirection, especially when blind faith supersedes informed decisions. #eCommerce brands, take note. This scrutiny opens up a broader dialogue about influencer marketing's place in eCommerce. It nudges us to question - are brands overshadowing the real goldmine of trust and influence? Their loyal customers. A whopping 90% of your customers are already sharing their lives on Instagram, so why not have them share your products too? The opportunity for authentic endorsements is ripe, yet many brands are overlooking this goldmine of macro-nano influencers already loving their products. Your future customers are more likely to be swayed when they see someone they know endorsing your product. Especially a macro or nano influencer whose narrative doesn’t scream 'paid promotion!' Now is a prime time for brands to reassess their influencer strategy, especially with all the buzz around #finfluencers. People are becoming savvy about what's real and what’s paid promotion. How is your brand making strides toward authentic community building? #InfluencerMarketing #SEBIScrutiny #CustomerAdvocacy #CustomerCentricMarketing
