Eric Larson’s Post

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Co-founder of rule5 | Generative AI for Strategic GTM | Qualtrics Alum | Oracle Alum | Investor | Advisor

We've been putting the finishing touches on something big for rule5 and for GTM, and the reactions from early adopters has been phenomenal. You know us and love us for all of those deep insights about your customers and buyers. The next phase is to turn all of that insight into real-time #signals that are relevant, specific to you, and actionable. Signals include M&A, leadership changes, earnings releases, new growth strategies and initiatives, new product announcements, awards and recognitions, and more. Anything that signals major changes can mean an opportunity to engage, or a bigger opportunity - or risk - for your business. Let's take M&A. We all saw the news that Home Depot is buying SRS Distribution. But did you also see that Optum is buying Steward's Physician Group, Cadence bought BETA CAE, and Prosperity Bancshares bought Lone Star Bancshares? If you work with any of those companies that's an insight you want to get immediately. And M&A is not a one time event. There's the initial announcement followed by shareholder approvals, regulatory approvals (see Figma/Adobe/EU), and the final close. Case in point: Old National Bank completed its merger with CapStar just yesterday. If you work with them, you might want to send them some champagne! If you've gotten this far into the post, you're the kind of person we want to be among the first to try this, so here's the link. https://lnkd.in/gKKehatr DM me with questions and thoughts.

SignalIQ

SignalIQ

rule5.io

Prashanth Shetty

Senior executive - GTM, Customer Success, C-Suite for enterprise infrastructure & applications software

7mo

As an early SignalIQ user, I'll say this is an intuitive, high-value solution that enables customer-facing roles - whether AE/AD or Customer Success leaders - to stay on top of key accounts and convert change events into opportunity. Great innovation!

Greg W.

Digital Transformation Advisor | Enterprise Account Executive | GenAI | Venture Capital | Angel investor

7mo

Great product.

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