Enmasse World’s Post

An 87-year-old woman Usha Gupta started making pickles called 'Pickled With Love' after her husband died from COVID-19 in May 2021. She wanted to honor him and help families struggling because of the pandemic. Another entrepreneur Yachika Chopra from Goa made her own pickles, called Circa, to tribute her mom who died in 2020. She uses old family recipes and only women make the pickles without any preservatives. Kalpana and Uma Jha, who are sisters-in-law, teamed up to start an online pickle delivery service called 'Jha Ji'. They buy ingredients from local farmers in Mithila and make 400 to 500 kg of pickles every day. They are not just securing their own future but also creating jobs for women and young people. So, these are the stories of women entrepreneurs who made their pickle business a great success. Here are the biggest reasons behind their success in our country India:- 1. In India, people have been eating pickles for a long time. Families have special recipes they pass down, so there is always a demand for pickles. 2. Pickles come in many flavors and types, so there is something for everyone. 3. Some pickles are thought to be healthy because they are made with natural ingredients and go through a fermentation process. 4. Making pickles doesn't need a lot of money; so many people start small businesses or make them at home. 5. As cities grow and people try new foods, there is a bigger market for fancy pickles. Don't forget to share your valuable opinions in the comment box. End of fifth series. #entrepreneurship #womenentrepreneur #business #success #motivation #marketing #startup #money #inspiration #smallbusiness #bizaccenknnect #shivanisaxena  

A common thread across our Mythbusters series is the perception that households in India’s smaller towns and cities lack agency. Two decades of Elevar Equity's experience shows us that such Entrepreneurial Households are full of entrepreneurial spirit. They constantly balance multiple incomes and leverage their assets and carefully curated borrowings to grow and meet their aspirations. Many have an aspiration to contribute positively to their communities and leave behind a legacy. This entrepreneurial spirit is evident in Amit’s story. After serving in the army, Amit was all set to receive a regular pension income; but he wanted to prosper and catalyse growth for his family and community. Having had to travel 12 km to the nearest gym, he identified a gap in the market, and opened his own gym in the village, creating a successful business from scratch. He now has two sources of income, as well as supplementary revenue from agricultural activities. Amit also saw the social pitfalls of the youth being unengaged. Wanting to make a positive change in their lives, he started training young people in his gym to keep them on the right track. He currently trains dozens of people in his gym. Amit’s journey highlights his vision, aspiration and risk-taking ability; all the marks of an entrepreneur. There are many more Entrepreneurial Households like Amit's, and therein lies the EPIC Opportunity for businesses and investors to meet their demands. This is the Economic Power of Industrious Communities (EPIC), a multi-trillion dollar opportunity for deploying commercial capital at scale. Build for EHs and grow with them. Read more about the EPIC Opportunity here: https://lnkd.in/gXce-JSX. #EPICbyEnmasse #EPICopportunity #EntrepreneurialHouseholds #MythbustersByEnmasse Jyotsna Krishnan | Sandeep Farias | Johanna Gil Posada | Vipul Rawal | Kartik Parija 🤓 | Windy Wilkins | Aneesh Patnaik

Nothing can be more satisfying than getting the opportunity to collaborate with people from your birth state and making a significant impact on its socio-economic landscape. Now today, I am thrilled to share some exciting news. We are joining hands with Mr. Ajit Tiwary , a highly visionary leader dedicated to the cause of uplifting Biharis worldwide through his multifaceted training firm, store, and numerous other initiatives. VATS CREATIONS is beyond excited to announce our partnership with his dream project, the BNJ community, as the Branding and Community partner. For those who know Mr. Ajit, you understand he needs little to no help in building any brand or community. Yet, through shared vision and relentless passion, we have managed to form this collaboration. Our mutual commitment to positively impacting Biharis everywhere has brought us together. His trust and respect for our team have fueled an even greater drive to excel in our efforts. We are ecstatic to announce the upcoming launch of our website and the entrepreneur's group under the B&J समाज banner today at 4pm chaired by our own Nitish Anand . This initiative aims to cultivate entrepreneurship within our state, offering unwavering support to Bihari, Jharkhandi, and UP entrepreneurs, not just by birth but by heart. Mr. Ajit is not just a leader but an expert in networking, renowned for his exceptional ability to connect people and create opportunities. His deep-seated passion for Bihar and Biharis has led him to go above and beyond, often helping people selflessly and making a substantial difference in their lives. His unwavering dedication and expertise have inspired countless individuals, and we are honored to join forces with such a dynamic and impactful leader. If you identify as a Bihari, Jharkhandi, or UP native, by birth or by heart, we invite you to connect with us. Reach out to me or Ajit sir, and we promise you an incredible journey filled with transformative experiences and changed perceptions. Stay tuned for more updates, and join us in this exciting venture. Let's make a difference together! #BiharEntrepreneurs #BNJCommunity #NetworkingExperts #ProudBihari #Entrepreneurship #VatsCreations #AjitT #CommunityImpact #StartupIndia #InnovateBihar #EmpowerEntrepreneurs

🔥 Small gestures, big impact 🔥 Last week, I visited my neighbour's new chai stall in our neighborhood. The aroma of masala chai was inviting, but his story truly inspired me. A young graduate who started this venture to support his family after his elderly father lost his job a few months ago, he now employs 2 local helpers. I realized then: my wallet wasn't the only way to support his dream. I shared his story on #WhatsApp groups, followed his business page on #Instagram, and engaged with his posts. Within days, I noticed more customers at his stall. A week later, he messaged me, thrilled about a bulk order from a nearby office that saw my post. This experience reminded me of the power we all hold: • A shoutout costs nothing but can reach hundreds in our community • Following and engaging with posts boosts visibility on social media • Word-of-mouth remains the most trusted form of #marketing in India Why does this matter? Small businesses are the lifeline of our local economies. They contribute to 29% of India's #GDP and create millions of jobs. By supporting them, we're not just helping individual entrepreneurs—we're strengthening our neighborhoods, preserving local flavors, and building a more resilient #India. The impact goes beyond #economics. It fuels aspirations, creates opportunities, and strengthens our social fabric. Challenge: This week, choose one small business in your locality. Give them a #shoutout, engage with their content, or tell a friend about them. Then, watch the ripple effect of your actions. Together, we can create waves of positive change, one gesture at a time. #VocalForLocal #SupportSmallBusiness #AtmanirbharBharat #Business #Entrepreneurship #Entrepreneur #SmallBusiness #Help #Kindness #Growth #Development #Community #Engagement

Investment landscape in India and other developing markets seems very competitive. Popular opinion across sectors points to potential saturation of opportunities in top cities and high income households/enterprises. Popular media and corporations try to look at rural vs urban growth which we believe is a stunted way of looking at the revenue and growth metrics. However, a different lens to where the hyper growth is, and what is truly driving growth is a massive segment of population which is truly driving economic output, and creation of productive assets. #PraxisIsPractical We feel privileged to have partnered with Enmasse World and Elevar Equity who sponsored this seminal management thinking. Interestingly, we have validated this massive US$ 8-9 Trillion opportunity from publicly available secondary information and validated with an extensive PAN-India research #buildtogetherwintogether Would love to get your comments, especially we deepen this thinking. We are the market leaders in helping organizations define their Go-to-market and our underlying DeepData gave us an unique advantage to make this happen! Aryaman Tandon Jatin Arora Garima Malhotra

Trying to calculate TAM all through my life, I tried to find the Total Income per person, and then find out the amount that is left after Core Spends. My TAM resided with a small section of the population, trying to find room in a smaller section of non-core Spends. I am sure most of us have been doing this all our lives. If I do this, then of course, I am leaving out the majority of India's population focusing on Core Spends. Big Mistake. I made this mistake because, in my mind, Core equals food and shelter (stuck in the pre-90s image of Indian households) Working at Enmasse World has flipped the narrative for me completely. Why look at non-Core when you can look at Core? You are suddenly serving 10X more customers! How - Read the linked report to find out more about it! Vipul Rawal made me look at the enterprising nature of India's households, Sandeep Farias showed us the kind of insights to look for when we go into the field. 20+ years of experience along with Kartik Parija 🤓Jyotsna Krishnan Windy Wilkins Aneesh Patnaik Ravi Menon Johanna Gil Posada to witness India's story of Bees Saal Baad. 😎 So, I urge you - Look at households as your economic units, Look at transactions, Look at the TAM presented by what is Core to most Indian households. And you will see this EPIC Opportunity™ waiting to be seized. Find your TAM in the Core of India. #meetEPIC #EPICbyEnmasse #EPICopportunity #EntrepreneurialHouseholds

The EPIC Stories Contest is a celebration of the aspiration, resilience and success of Entrepreneurial Households (EHs). It brought to light the inspiring stories of economic growth that is happening all across smaller towns and villages in India. Geetha Saleesh considers determination and perseverance to be the two most important qualities needed to overcome obstacles in her life. These two qualities were integral to her starting ‘Geetha’s Home to Home’, a successful small business, which supplies organic turmeric-based products across India. Once rejected by numerous prospective employers, Geetha and her husband now run ‘Geetha’s Home to Home’ in Thrissur, providing employment to many local women. They manage cultivation, spread across over 2 acres of land, as well as the manufacturing process. Geetha’s products are already available on leading e-commerce platforms such as Amazon and Flipkart, and she aspires to start exporting globally. This is just one example of the many small businesses run by enterprising Entrepreneurial Households in India today. It signals a huge, untapped market opportunity to build formal institutions which can address the business needs of Entrepreneurial Households, at scale. This is the Economic Power of Industrious Communities (EPIC), a multi-trillion dollar opportunity for deploying commercial capital at scale. Build for EHs and grow with them. Read more about the EPIC Opportunity here: https://lnkd.in/gXce-JSX. Learn more about Geetha here: https://lnkd.in/gt7B_uzX #EPICopportunity #EPICbyEnmasse #EntrepreneurialHouseholds #EPICStoriesContest Jyotsna Krishnan | Sandeep Farias | Johanna Gil Posada | Vipul Rawal | Kartik Parija 🤓 | Windy Wilkins | Aneesh Patnaik

We're thrilled to unveil our groundbreaking collaboration with Enmasse World on a pioneering project that explores the vast economic potential of Entrepreneurial Households (EHs). Together, we're redefining #investment opportunities for the future! With Enmasse's innovative framework on EHs and their Core Transaction Value (CTV)™, we've embarked on a journey to uncover the untapped potential within EHs. This fresh perspective led us to estimate a staggering US$ 8.8T CTV for EHs in India in FY23, projected to soar to US$ 95.2T by FY43. We would like to thank Elevar Equity for their invaluable insights, stemming from years of experience with this dynamic customer segment. Leveraging their expertise, we've identified EHs as pivotal economic units, driving transactions and commercial vibrancy across India today and in the years to come. The innovative asset ownership model was pivotal in estimating 247 million EHs in India as of FY23, each with high CTV potential and multiple income streams. This is an EPIC Opportunity. Explore the 'Entrepreneurial Households: A Multi-Trillion Dollar EPIC Opportunity' report here ➡ https://lnkd.in/ducwP-SM. #EPICopportunity #EntrepreneurialHouseholds #SuperiorOutcomes

When we started CureBay, we were constantly asked if we could solve the last mile challenge in medically underserved markets profitably. We were also asked if rural households would spend money on healthcare, and how much. From day one, we were clear that the notion of rural India not spending is an “urban myth”! Our experience has shown that if one can build a model that wins their trust, delivers value, and addresses core issues, rural households are absolutely willing to spend. Having served over a hundred thousand paying patients across 7,000 plus villages, our belief and resolve are both stronger. The EPIC opportunity report by Praxis and Enmasse vindicates our belief and clearly shows the massive opportunity that we have in front of us! I highly recommend this as a must-read for all those who believe in the idea that the India opportunity is significantly bigger than a few million households in the urban market. There is a trillion-dollar economy waiting to be tapped in the enterprising households living in Bharat! #meetEPIC #EPICbyEnmasse #EPICopportunity #EntrepreneurialHouseholds

Enmasse have started to put figures and narrative around something that has been in swirling in my mind during my work and personal travels around India, SEA and Africa... How can we better explain to the corporate / investing world the vibrant economic activity at household level that is not done justice by conventional measures of the formal economy? Then I met a bunch of people who were doing just that. Download the full report from the link, have a read, tell me what you think!