Enova International’s Post

One Size Fits None! Global Marketing: Europe isn't a single entity; it’s a mosaic of countries, just as the U.S. is made up of 50 states across four time zones. Yet, when we organize our marketing teams— APeJ, EMEA, Americas, and so on—we often overlook this complexity. As a result, we frequently treat Southeast Asian nations like the Philippines and Indonesia as interchangeable, just as we simplify countries like France, Poland, Sweden, and Italy (and even the UK!) into a one-size-fits-all marketing approach. Consider the logistics of hosting an event in the U.S. It’s a massive country where time zones, weather, and travel all play critical roles. Yet, we often lack the manpower to dive into the nuances of each market. Should we hire a marketer for every single country? Probably not. But we must start acknowledging the complexities at hand. The journey begins by recognizing that we’re not just dealing with markets; we’re engaging with diverse cultures. To truly resonate, we need to equip our teams with local insights, especially when they aren’t from those countries—because understanding local languages, cultural differences, and effective channels is essential for success. 

Hello friends and colleagues, I’m excited to share something personal with you—Everything Now. After years of leading marketing for an incredible portfolio of hotels, I’ve launched my own strategy studio to do what I love most: helping businesses find their voice, cut through the noise, and make a real impact. Everything Now isn’t just a name, it’s a statement of ambition. We bring together creativity, strategy, and execution with urgency and impact. We believe in abundance—choosing both quality and speed, innovation and practicality, vision and action. At my core, I’m obsessed with strategy, the kind that doesn’t just look good on paper but actually moves the needle. I love finding the right mix of insight, creativity, and execution to turn ideas into results. I’ve always been drawn to marketing that feels real, that inspires, challenges, and makes a difference. If that sounds like something you or someone you know needs, let’s connect. Check us out at https://lnkd.in/dNzscazg Cheers! Yamil

Marketing management is a strange and beautiful job. You’re involved in shaping brands, planning social media, drafting creative briefs, organizing events, brainstorming ideas, analyzing performance, managing PR, and pulling off activations. Yet, it’s hard to point to something and say, “That’s mine.” You’re not the one designing the visuals. You’re not the one writing the copy. You’re not the one running the ads. Your work is everywhere, yet it’s rarely in the spotlight. But here’s the thing – your impact isn’t in what you create. It’s in what you make possible for others. And that matters more than you realize. So, to all the marketing managers out there – the glue holding everything together, the quiet force behind the results, the ones who keep the magic happening – your work matters, more than you know.

Timing is critical for hiring a head of marketing. If your company is brand new, you may be small enough to delegate an internal role. If you've already found your footing, it may be time to expand towards a #MarketingHead. Here's what you need to know: https://lnkd.in/gpdNpey3

Being a first-time Head of Marketing has taught me a few things - and it’s not all about strategy. Here’s what I’ve learned so far: ✅ Even if YOU have the context on an initiative, it’s your responsibility to communicate the WHY. Having a clear understanding of company goals or projects is one thing, but making sure your team understands the bigger picture is what drives real engagement and results. ✅ Sometimes, you have to be the catalyst. Projects can easily get bogged down, taking longer than expected. But when you’re the one pushing, encouraging, and removing roadblocks, you create the momentum that keeps things moving forward. ✅ You set the tone - both good and bad. Energy is contagious. When you bring energy and positivity, your team feels it. But the same goes for low energy. Being aware of this has been a gamechanger for me. At ZenMaid, we’ve seen +14% growth in MRR this year, and we’re gearing up to take a few big swings on marketing to push our growth and pipeline even further. It’s an exciting time, and these lessons have been instrumental in helping us get here. What advice would you give to a first time Head of Marketing? 👇🏻

Marketing management is a strange job. You’re involved in everything – branding, social media planning, creative briefs, events, brainstorming sessions, performance analysis, public relations, on-ground activations – but at the end of the day, it’s hard to say, “I made this.” You’re not designing the visuals. You’re not writing the copy. You’re not running the ads. Your work is everywhere, yet it’s often invisible. Your impact isn’t in what you directly create – it’s in what you make possible. And that matters more than you think. So, to all the marketing managers out there: the glue holding the chaos together, the invisible force driving results, and the ones making it all happen – your work matters. Don’t stop the hustle!

Marketing management is a funny kind of job, isn’t it? You’re part of everything: shaping the brand, planning social media, writing creative briefs, pulling off events, brainstorming ideas, analyzing performance, managing PR, and organizing on-ground activations. But at the end of the day, you can’t always point to something and say, “I made this.” You’re not the one designing the visuals. You’re not writing the clever copy. You’re not the one clicking “launch” on the ad campaign. And yet, your fingerprints are on all of it. Your work doesn’t show up in the final product—it shows up in the possibilities you create. And that impact? It’s bigger than it gets credit for. So, here’s to all the marketing managers out there: the ones keeping the chaos in check, the quiet force behind the magic, and the reason the pieces come together at all.

3 high maintenance things I try to do to stay low maintenance as a remote Marketing Specialist! - Stay nosy👀. Knowing our competition means being able to identify opportunities to differentiate. - Embrace change. Adapting to new media (RedNote?!) and staying on top of marketing trends by following the likes of Jo Bird and Sophie Miller🌟 - Calendar blocking, aka the secret sauce to staying on top of priorities and actually doing what I say I'm going to do. Inspired by Joy Rushton (and TikTok). I'm full of great habit intentions for 2025 - what else should I add to my list?

Landing my first 𝘱𝘳𝘰𝘱𝘦𝘳 marketing role as a one-person team? It was a bit of a whirlwind (honestly, still not sure how I managed it!). 😬 But being the entire marketing department taught me so much. First off, 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 became second nature. There was no handing things off – every project was fully mine to see through from start to finish. It made me realise just how much can get done when you’re the one making it happen. 𝗨𝗽𝘀𝗸𝗶𝗹𝗹𝗶𝗻𝗴 was also non-negotiable. I had to constantly learn new skills on the go, covering everything from analytics to content and strategy. The variety kept me on my toes, but it also made every day interesting. Then, there was 𝗯𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 – the ultimate exercise in making every penny count. I learned quickly how to get creative with tight budgets, figuring out what was essential and what I could make work with a little extra effort. My 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 skills got a workout, too. Between the endless calls and emails with job boards, I discovered the value of standing my ground and getting the best deals, even if it meant a bit of back-and-forth. Finally, 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻t. Working with nearly every team in the business meant I learned how to communicate, manage expectations, and understand different priorities. There’s no better way to understand a company than by collaborating with everyone in it! Was it intimidating? 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆. But the confidence and perspective I gained from being a one-person marketing show? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁. And typically, I only have one photo of myself from that time that I actually like, which is from our relaunch party! Now, in a bigger team, I’m still bringing along those solo experiences, but this time, with a few more hands on deck. 𝗜𝗳 𝘆𝗼𝘂'𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝘀 𝗮 𝗼𝗻𝗲-𝗽𝗲𝗿𝘀𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺, 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗹𝗶𝗸𝗲? Keep moving and grooving 💕