Centralized PR? No thanks. I often, in the course of new business activities, come into contact with foreign companies who, to my proposal to activate a content marketing & media relations activity in Italy, reply that they manage PR directly from their headquarters, without the support of any local agency. The myth of centralization of PR activities is based on two pillars: control and efficiency. That of control is a craze that is frankly unjustified. It is not clear why entrusting a professional with the task of localizing and distributing centrally created content to the media should introduce any distortions and errors. A professional does not willingly introduce unapproved content of his own accord. Nothing goes out of control, just choose a true communications professional. Control is a false problem. Let's turn to efficiency. According to those who embrace centralization, the fact of being able to send content to media around the world through, say, a single automated service, would represent a significant savings by avoiding paying local agencies for the rest of the world. It would seem logical, except that the whole argument lacks a rather significant pillar: effectiveness. That is, results, coverage. Because the services on which centralization relies give absolutely disappointing results compared to professional local media relations management. And I can support this based on two facts. The first is direct experience with a number of clients who have switched precisely from centralization to local consulting. The second is that the criterion by which I choose companies to approach as potential clients is precisely a media presence that seems to me unsatisfactory compared to the potential, and in many cases the response I receive is what you imagine: “Communication is centralized...” In summary: spending little to get almost nothing is frankly not a cost-effective operation, because the business value constituted by a continuous and effective presence of a brand and its solutions in the target media is surely 100 times the so-called “savings” achieved. A professional local agency offers companies a wealth of specific knowledge about the media, journalists, their specific needs, how to deal with various issues and topics, languages, and all this brings valuable visibility, which is what business actually needs. #PR #TechPR #mediarelations #centralization #ICT #IT #visibility #businesscommunications #globalcommunication
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Centralized PR? No thanks. I often, in the course of new business activities, come into contact with foreign companies who, to my proposal to activate a content marketing & media relations activity in Italy, reply that they manage PR directly from their headquarters, without the support of any local agency. The myth of centralization of PR activities is based on two pillars: control and efficiency. That of control is a craze that is frankly unjustified. It is not clear why entrusting a professional with the task of localizing and distributing centrally created content to the media should introduce any distortions and errors. A professional does not willingly introduce unapproved content of his own accord. Nothing goes out of control, just choose a true communications professional. Control is a false problem. Let's turn to efficiency. According to those who embrace centralization, the fact of being able to send content to media around the world through, say, a single automated service, would represent a significant savings by avoiding paying local agencies for the rest of the world. It would seem logical, except that the whole argument lacks a rather significant pillar: effectiveness. That is, results, coverage. Because the services on which centralization relies give absolutely disappointing results compared to professional local media relations management. And I can support this based on two facts. The first is direct experience with a number of clients who have switched precisely from centralization to local consulting. The second is that the criterion by which I choose companies to approach as potential clients is precisely a media presence that seems to me unsatisfactory compared to the potential, and in many cases the response I receive is what you imagine: “Communication is centralized...” In summary: spending little to get almost nothing is frankly not a cost-effective operation, because the business value constituted by a continuous and effective presence of a brand and its solutions in the target media is surely 100 times the so-called “savings” achieved. A professional local agency offers companies a wealth of specific knowledge about the media, journalists, their specific needs, how to deal with various issues and topics, languages, and all this brings valuable visibility, which is what business actually needs. #PR #TechPR #mediarelations #centralization #ICT #IT #visibility #businesscommunications #globalcommunication
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What’s true on the Polish PR market is valid on the Romanian one as well. And everywhere else in the free world where PR works. Any country where CEOs or political leaders write the press releases themselves is a realm of propaganda, a place lacking free speech and economic freedom. If you don’t have a newsworthy story, the media won’t publish it! Thus, let PR professionals craft the story! #PR #newsworthiness
POLISH PR agency director helping world brands run campaigns in POLAND 🇵🇱🌷 Call me on +48 (0) 788 252 651 or email matylda@all4comms.com
THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, I have been active in PR for global brands in Poland. Sharing raw stories and insights from my experience as a POLISH PR agency director. --- Any needs or challenges with your PR in Poland? • DM me and I will reply within 48 hours. • Call me on 0048 788 252 651 • Or email me on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, I have been active in PR for global brands in Poland. Sharing raw stories and insights from my experience as a POLISH PR agency director. --- Any needs or challenges with your PR in Poland? • DM me and I will reply within 48 hours. • Call me on 0048 788 252 651 • Or email me on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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THE TEXT YOUR CEO OR EVEN CMO WOULD LIKE TO SEE IN THE MEDIA IS NOT THE TEXT THE MEDIA WILL PUBLISH. FULL STOP. IF CEOS OR CMOS WOULD DRAFT PR TEXTS, NO ONE WOULD PUBLISH THEM. 🤭 DID THAT SOUND LOUD AND CLEAR? 👀 If you are in the middle of the brand world, in a senior position, let's be honest you may have lost the perspective of the reader of your ideal media, or even the perspective of the customer. If the CEO or CMO were editing PR texts, no one would publish them. 💯 The media does not care how great, the best, and ‘innovative’ and ‘disruptive’ your brand is in your perception. Frankly, they do not care about you at all. THE MEDIA ARE ONLY INTERESTED IN HOW YOUR PRODUCT OR SERVICE CHANGES PEOPLE'S LIVES, WHAT PROBLEMS IT SOLVES, AND WHAT IT DOES TO THE MARKET IN THE WIDER SOCIAL, CONSUMER, OR ANY OTHER CONTEXT. That requires less abstract ‘blah blah blah’ and corpo speech and more concrete, empathetic, and relevant content. 📰 Journalists and readers of the media do not use jargon like you do either. They read by scanning texts, quickly, asking themselves ‘What am I going to get out of this❓’ 🧐 If the message you send to the media answers this question, you are better than your competitors, and 80% of the PR texts reaching the in-boxes of journalists. 📧 SO HIRE THAT PR AGENCY, YOU NEED A COOL, EMPATHETIC EYE AND AN OUTSIDE PERSPECTIVE. ESPECIALLY IF YOU NEED PR ACTIVITIES ON A FOREIGN MARKET SO THAT IT DOES NOT TURN OUT THAT YOU ARE ORGANIZING PROMOTIONS FOR THANKSGIVING, WHICH THE POLES DO NOT CELEBRATE AT ALL. 🌏 The real story, BTW. --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • Call us on 0048 788 252 651 • Or email us on matylda@all4comms.com --- #PolishPRAgency #GlobalPR #InternationalPR
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PR Tip of the Day 🚀 Sometimes company "news" is not actually news. 😬 Hear us out... A company is always excited about what they are developing (or at least they should be!) and that's a great perspective to have when building a company BUT sometimes the desire to share their developments with the world, while understandable, isn't the correct way to go about it from a PR perspective. Pitching media on company updates that aren't "newsworthy" - a minor feature update, for example - can have the opposite effect. It can annoy journalists for wasting their time with pitches that they don't see as relevant. It can put the PR person in a lose-lose situation when they aren't able to secure the results a client expects, take time away from other activities that could produce better results and run the risk of harming their relationships with media contacts. That's why it's critical that as PR pros, we communicate clearly with our clients and set realistic expectations. At the same time, clients need to respect their PR team's expertise and be receptive when told something won't work, or could actually harm media efforts. The key to successful client relationships is building trust and the best way to do that is by having open and ongoing communication.
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🔍 Reactive PR: The Art of Seizing Opportunities In the fast-paced world of PR, staying ahead means not just crafting compelling stories, but also being responsive to the media's needs. This is where reactive PR comes into play, a crucial strategy! Reactive PR is all about agility and responsiveness. It involves keeping an ear to the ground for journalists' calls for stories, case studies, or expert opinions. These calls are your gateway to getting your brand or client into the spotlight. 🌟 But where do you find these golden opportunities? One invaluable resource is #journorequest on X (formerly known as Twitter). Journalists use this hashtag to reach out for specific information or sources for their upcoming pieces. Engaging with #journorequest isn't just about pitching your story; it's about building relationships. When you respond to a request, you're opening a dialogue with a journalist. This can lead to more opportunities in the future, turning a single interaction into a beautiful relationship. To make the most of these opportunities, keep these tips in mind: Be Quick: Journalists often work on tight deadlines. Timely responses are key. Be Relevant: Only respond to requests that truly align with your expertise or your brand's story. Be Concise: Journalists are busy. Get straight to the point with clear, compelling information. Be Prepared: Have your media kit, including high-resolution images and detailed information, ready to send at a moment's notice (check out my Masterclass to help with this here - Power Up Your PR: Your Media Bio Masterclass https://lnkd.in/eqWcVUZw). Remember, reactive PR is a two-way street. It's not just about what you can get, but also what you can offer. By providing valuable information and being a reliable source, you position yourself or your brand as an authority in your field. 🚀 So, keep your eyes on #journorequest and be ready to jump on the right opportunities. With a proactive mindset in a reactive PR strategy, the possibilities are endless. 📈
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