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From a strategic marketing perspective, the fluctuations in the estimated value of leading private fintech startups reflect the dynamic nature of the industry. While it's concerning to see declines as high as 79%, it's important to recognize that this sector is inherently volatile, influenced by various factors such as market trends, regulatory changes, and investor sentiment. As marketers, it's crucial to stay agile and adaptable in response to these shifts. Rather than viewing the declines solely as setbacks, we can see them as opportunities to reassess strategies, innovate, and pivot where necessary. This might involve refining product offerings, enhancing customer experiences, or exploring new market segments. Moreover, the fact that some fintech startups have begun to recover signals resilience within the industry. This presents a chance for marketers to capitalize on positive momentum, leveraging success stories to instill confidence in stakeholders and differentiate their brands in a competitive landscape. Ultimately, strategic marketing in fintech requires a forward-thinking approach that embraces change and uncertainty, while also capitalizing on opportunities for growth and recovery.

Meet European fintech’s most active investors 🌟 💼 H1 saw fintech startups land €8.8bn in funding across equity and debt compared to the €21.3bn that went to climate tech startups in Europe. While relegated to second place, that’s not to say that investors aren’t interested. Headline-grabbing funding rounds included neobank Monzo Bank’s $610m fundraise and card reader maker SumUp’s €1.5bn debt round led by Goldman Sachs. Find out which funds are getting involved in the most fintech deals right now 👉 https://lnkd.in/eYJWZw-R #fintech #startupfunding #investors 

Empowering Startups with the Visa Africa Fintech Accelerator: In Conversation With Eversend: Exploring Africa's blossoming fintech ecosystem, The Fintech Times delves into the success of Visa's Accelerator Program through the lens of its ...

New from me: It’s Business Insider’s annual fintechs to watch list. Every year I speak to a wide range of Europe’s top VC investors and get their take on the companies set to dominate the fintech field in future. This year’s list comes after a tricky few years for the industry but there are clearly many green shoots emerging in interesting sectors. Thanks to all the investors who contributed their thoughtful comments for this year’s list which is our largest to-date. You can check out the full list of fintechs to watch from across the continent here: https://lnkd.in/eCYUbg8Y #startups #vc #fintech #europe

As we bid farewell to a transformative year for Africa fintech tech startups, Efayomi Carr, Principal at Flourish Ventures, shares his invaluable insights on 2023 lessons and what to expect in the New Year. Check out his wide-ranging interview with WeeTracker's Henry Nzekwe, that discusses how: 🌱 Climate-related businesses will continue to garner investor interest and present opportunities to shape the business landscape. 💼 Increased IPO activity is on the horizon due to nascent markets and a need for companies to find alternative funding. 💸 There’s a rise in B2B cross-border remittance companies due to macro uncertainty and challenges in the Forex market. Read more from Efayomi on market shifts in Africa and strategies for startups seeking funding: 

Newcomers To The Fintech 50 2024 - The 13 fintech startups making their debut on our ninth annual Fintech 50 list prove that innovation is alive and well despite a challenging funding environment. #fintech #financialservices https://lnkd.in/eEMHR5TY

Egypt’s 🇪🇬 Connect Money raises $8m seed funding to launch embedded finance platform 🚀 💥 Connect Money, a banking-as-a-service fintech startup, has secured $8 million in seed funding to launch five new business verticals. This funding round was led by Disruptech Ventures and Algebra Ventures. 💳 Connect Money offers a white-label card issuing platform, enabling businesses to provide debit and credit cards without needing to develop fintech infrastructure or obtain regulatory licensing. Their solutions include digital payments, instant financing, and access to over 20,000 marketplace partners. 💬 Co-founder and CEO Ayman Essawy expressed his excitement: “We are immensely proud to announce the closure of our seed funding round, a testament to the confidence and support extended by our investors. This significant seed investment underscores our hyper-growth potential as we strive to eliminate existing pain points for businesses aiming to become financially enabled.” Read more: https://lnkd.in/dvH7x3_P #Africa #Startup #Egypt #Fintech #Growth #Innovation #Funding

Here are the fintech startups that could go public in 2024

Supporting Fintech Startups Is The Key To Africa's Success - iAfrica: The fintech landscape in Africa has been evolving at lightning speed, and the market is expected to reach $65bn by 2030*. This equates to a 13-fold ...

Scaling new heights: top 10 FinTech expansion tactics for European startups in 2024. In a rapidly evolving digital landscape, European FinTechs are leveraging cutting-edge strategies to thrive and make their mark. With an ever-changing macroeconomic environment and regulatory diversity, it's crucial for these companies to adopt the right tactics to scale and grow. In our latest blog, we'll dive into the fascinating world of European FinTechs, uncovering the innovative strategies they employ to stay ahead of the curve. From embracing tech advancements to riding consumer trends, we'll explore what sets these startups apart. Read the full blog here: https://lnkd.in/eNi3NePX #scaling #startups #fintech