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In my latest Streaming Ratings Report, I introduced a new concept: the Argylle Treatment. In short, films that go to theaters and flop get tons of bad publicity. Films that go straight-to-streaming and flop, don’t. (And I decided to name this phenomenon.) I think some execs would rather avoid negative headlines than make the right strategic decision, which is to put films in theaters (even if you’ll get negative headlines!) https://lnkd.in/gJPPgwpU

Introducing the 'Argylle" Treatment...And Prime Video's Biggest Show of All Time

Introducing the 'Argylle" Treatment...And Prime Video's Biggest Show of All Time

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