Enthusiast Gaming’s Post

Web3 is revolutionizing the gaming industry, offering players and streamers new ways to earn and engage, unblocking the path to monetization that is currently impossible for 99% of users. At Soulbound, we’re leading this transformation, empowering gamers to unlock real value across platforms. Learn more about how Soulbound is reshaping gaming in this CoinDesk article: https://lnkd.in/gXvQ-Rpf

Beyond the insights in this gaming article, audio-in-gaming is also a great place to insert your brand into the minds and hearts of consumers. Context is important, as are placement, and timing. In-game audio presents your message in an unobstructed way while you have the undivided attention of consumers. Now is a great time to start to incorporate audio in gaming into your media mix.

In-game advertising. Where to start? Shoutout to Activision Blizzard and Greg Carroll for their recent blog post which summarises superbly the mobile gaming opportunity. ⭐️ Mobile gaming serves as an excellent entry point to engaging within game environments because it's the platform where most people play games. Of all gamers (3.3 billion by the most recent count (Newzoo, July 2023)), 84% are playing on mobile at least once per week. The majority of smartphone owners are gamers, making it an ideal platform for brands to initiate their journey into gaming. 🕺🏾Despite how easy it is to game wherever, whenever, there are still common misconceptions that brands have about gaming and in the definition of a 'gamer.' Today, a 'gamer' can be anyone who enjoys playing games, whether casually at home on their phone or on a console. Brands need to recognize that gaming is a platform for enjoyment and should not be seen as a defining characteristic of their audience. To truly thrive, a brand must understand its audience, maintain its truth, and leverage the power of mobile gaming. Here here. #mobilegaming #ingameadvertising #Odeeo

Delighted to announce our collaboration with National Research Group on a cutting-edge #mobilegaming whitepaper. 📱🚀 This report uncover strategies for boosting player loyalty and market engagement, offering insights to turbocharge mobile game launches. Dive in for actionable insights and please reach out if there are any questions. #gaming #marketing #TikTok #gamingontiktok

Let's be honest... nobody understands Gen Z better than Gen Z'ers themselves. Tomorrow, Parker B. from Gamefam's Brand Partnerships team will be joining an Ad Age roundtable to discuss how brands can effectively reach #GenZ on #gaming platforms. Curious about the different ways for #brands to show up on these platforms? Trying to figure out whether #Roblox or #Fortnite is better for your brand? Wondering what #ecommerce solutions are available in these virtual worlds? 💡 Submit your questions for Parker here ➡ https://lnkd.in/e_VCZ47Z 🗓 And don't forget to mark the event on your cal! See you there! #Marketing #Advertising #Media #Metaverse #Digital #Entertainment

We asked all of our gaming experts at CrazyLabs to share their top predictions and trends for 2024 in the mobile gaming industry. 🚀 This is an article you don’t want to miss, read it in the link below:  https://lnkd.in/dhkUzaGF

🕹️ In today’s mobile gaming space, multiple monetization strategies exist—ads, in-app purchases, and subscriptions being key drivers of revenue. But player experience remains essential for success. That is why simplified payment methods like carrier billing are rising in popularity, allowing gamers to pay directly via their mobile plan with a single tap, no credit card needed. This frictionless experience not only enhances conversions but also makes reaching a broader audience easier. #monetization #carrierbilling #gaming

The Secret to Gaming Longevity: Players First In the world of gaming, success isn’t just about flashy marketing campaigns. It’s about creating experiences that resonate with players and keep them coming back for more. Too often, game publishers invest heavily in marketing without prioritizing the player experience. But a shift is underway. Companies are now realizing that by focusing on designing games that attract and retain the right audience, they can improve both player satisfaction and bottom-line success. Want to learn more about this trend? Check out my latest newsletter article. #experiencedesign #gaming #marketing

Entertainment Fans Make the Switch to Gaming: Key Findings from Fandom Study. A recent study reveals that fans of traditional entertainment forms, such as movies and television, are increasingly turning to gaming. Here are some key findings: # 60% of entertainment fans say they play games to continue their engagement with favorite franchises. # 40% of fans prefer playing games over watching movies or series from the same franchise. # 20% of fans have stopped watching movies or series because they found a more engaging gaming experience. This suggests that: 1. Games are becoming an increasingly important part of the entertainment landscape. 2. Gaming companies should focus on creating quality games based on popular shows. 3. Traditional entertainment companies need to find ways to compete with games for fans' attention. #games, #gametech, #entertainmenttech, #research, #future https://lnkd.in/eeGbg4du

Ways to Successfully Monetize Your Gaming Stream on Twitch