Here at Baker, we are focused on building better lives.
It’s part of our calling and our purpose. We care deeply about putting people first, and we understand the hard work our dedicated co-workers put in every day to do jobs that make them proud.
To help bring this purpose to life, we have an ideal we refer to as 10,000 Keys.
10,000 Keys is a metaphor for the dreams our co-workers achieve by working at Baker.
That dream may be purchasing their first home. But it could also be paying for their kids to attend college, buying a car, or reaching any other milestone they never thought possible.
Co-workers who achieve that lifelong dream while working at Baker sign a golden key and add it to the 10,000 Keys wall in their local office.
10,000 Keys was actually inspired by an experience I had with a co-worker here.
A few years ago, I was sitting in my office when one of our foremen knocked on my door and asked, “Hey, Kerri, do you have a minute?”
When I invited him in, he walked over and told me he wanted to give me a hug.
I stood up, still unsure of what was going on, and he gave me this great big hug. I noticed that he was overwhelmed with emotion.
With tears in his eyes, he told me, “I just want to say thank you.”
Then, he pulled out a set of keys.
He said, “If it wasn’t for you and for this company, I wouldn’t be able to achieve my dream, which has been to buy a house for my family.”
Those words struck me.
I was raised in a small town, where owning a home wasn’t a reality for a lot of people.
I understand the importance of being able to buy that first home. The fact that my co-worker was able to achieve his dream carried weight.
That moment stayed with me long after he left my office.
Fast forward to about three or four years later, when I was talking with leaders from other companies, and the question came up: Why are you at Baker?
Suddenly, my co-worker’s story popped into my head.
And I said, “I know why I’m here.”
I’m here for 10,000 Keys.
Under my leadership, I want to make it possible for 10,000 Baker co-workers to buy their own homes or achieve any of their dreams.
Today, 10,000 Keys celebrates co-workers who achieve their lifelong dreams.
When I walk through our local offices, it makes me smile to see those walls grow, key by key.
It gives me a great sense of pride to see that we are, in fact, building better lives.
We couldn’t be prouder! Welcome to MAXX Properties, Liliana! #BeEPICatMAXX