What if there was an app store for your products? EON Exchange enables brands to install data, services and new capabilities into their products through integrations with +60 leading marketplace partners. See them all here: https://hubs.li/Q02zDjsp0
Alex Pesjak
4mo
Great to see aggregation and integration - channels: ChannelEngine ChannelAdvisor EMEA Tradebyte - marketplace vendors - Mirakl connect - R strategy tech: EON Interoperability is core to provide access to ecosystem transactions
While AI has captured the limelight, there are other important trends to also watch. One is the rise of tracing technology companies and the establishment of exchange platforms like the one announced here by EON. The rise of digital marketplaces has created powerful channels to market but also made it difficult for brands to maintain control over product data and customer relationships. Enter product tracing technology. These technologies present an opportunity for brands to regain this control, leverage valuable data, and establish a new source of competitive advantage. By embedding these technologies, brands can establish direct digital connections with customers even when selling through external platforms. This is true not only for customer #1 but subsequent customers of a given product-- i.e. customer #2, #3, etc. As such, tracing data empowers circular economy practices and more efficient circular logistics. Tracking post-sale enables streamlining returns, refurbishing, recycling - creating new revenue opportunities while reducing waste. In short, tracing technology providers will become important partners as brands evolve their ecosystems to address growing compliance challenges and growth opportunities.