Looking forward to the Rugby World Cup this weekend. The Springboks (South Africa) and All Blacks (New Zealand) are long time rivals who represent the spirit of sportsmanship and competition.
Both teams are vying for a historic fourth World Cup title, with South Africa the defending champions. Both nations also share rugby as the de facto national sport, both nations have a deeply passionate fan base that stretches across boundaries as a source of national pride.
In South Africa Bok Friday is a thing, many people wear various Bokke regalia and/or supporter shirts. Green and Gold runs deep here.
In this spirit with a client (Trailwolf Cycles) we ran a light hearted post parodying Springbok prop and scrum legend Ox Nché posting a picture on social media. “Salads don’t win scrums”
We did our own take on this with portraits of retail head, Vusi, who also comes from a rugby background. We used this to blend into a broader caption offering tips for riders while still tying into the shop’s various lifestyle options.
It works because sport and outdoor recreation is heavily intertwined, plus there are a number of ex/current rugby players who use cycling to stay active and fit.
Ultimately it comes down to, bikes are for everyone.
~
Salads don’t win bike rides. - @vuyisilefeleza Trailwolf Retailogist
Sorry Ox, we’re huge #bokke fans!
Our Connected Coffee Co serve up some divine treats to go with your pre or post ride coffee.
With Trailwolf being a popular ride and servicing destination for road and MTB alike, centrally located within Modderfontein and the reserve.
By dealing with such an inclusive grouping of rider we’re always able and willing to assist.
Vusi has two tips which are most often applicable.
1) For newbies, ditch the underwear. Trust us on this, it will save you a lifetime of chafing drama. A decent quality pair of tights with padding will keep your derrière happy, allowing to focus on your riding.
2) This is for everyone and is a basic rule for any outdoor activity. Plan and share your ride. Have an idea of how long it will take you, how far and within your limits. Make sure you have enough water, at least 500ml for an hour and a small snack. If not in a group or with a partner. Let someone know your route and timing.
Don’t ever be afraid to ask questions in store, Vusi and the team are always happy to guide you. Grab some cake for the vibes!
~
https://lnkd.in/dWqGc_vG
Legal Secretary
5moLove it! EōS continuing to be great! 🩵This is another beautiful gym/location!