eos Products’ Post

How do you summarise 3 days of in-cosmetics Global in a few seconds? This is one of the many ways to highlight our time at the show. We may need another 3 days to tell you all about it so make sure to visit our stand at the #ascc conference in Queensland starting next week! Just enough time for us to check AICIS and TGA status of our suppliers new launches. You won’t be disappointed: 🤩 Stunning new actives for scalp and hair 🤩 Exquisite colours to create the most decadent skincare - think one of a kind face masks 🤩 New textures with no stability issues: natural mousse textures, blooming-free sticks 🤩 New mineral filters, SPF boosters and film formers And so much more! You couldn’t make it to In Cos and want to be first to know what’s new and exciting? Reach out to the Avenir team! If you’re coming to the conference, book a meeting with our suppliers or stop by our stand, we’ll post our program later this week. #aveniringredients #inspiredelivercelebrate #incosmetics #cosmeticindustry #australiandistributor

Temps are heating up, and so are sales of prestige sunscreen! 🧴☀️ Consumers continue to prioritize and spend on prestige sun protection. In fact, mass facial sunscreen grew +7% versus last year but declined -1% in units - a sign shoppers are indeed trading up to prestige in facial sunscreen. #NationalSunscreenDay #Skincare #BeautyTrends

[Healthcare Process] 💭 Mascara undoubtedly stands as a beauty brand staple and the key to captivating eyes. However, it can pose production challenges, requiring mastery of the process to handle the waxes and pigments it comprises, ensuring consistent and high-quality results. Are you looking to perfect your manufacturing process for mascara? 🚀✨ Several weeks ago now, we provided you with a "Process Expertise" sheet to help you perfect your skincare cream manufacturing process. Good news! Our experts have come up with a new one, this time on mascara. 📝 Process Expertise #2 covers all the steps, mixing tools, ingredients and good practices to follow for both laboratory trials and large-scale mascara production. 🧪 👉 Click on the link below to download our "Process Expertise - Mascara" sheet! https://lnkd.in/ePJN88cT #vmimixing #process #mixingprocess #mascara #parameters #healthcare #cosmetics #cosmeticsproducts #cosmeticsmanufacturing

HUGE shout out to our #CeraVe client! The Super Bowl is: - American football (yes, it is!) 🏈 #sportainement - ultra-pop, expertly choreographed half-time shows 🕺🏾 - commercials that rival each other in creativity✨ How could we ignore CeraVe's memorable stunt? For weeks, social networks lived to the rhythm of the tribulations of Michael Cera, Arrested Development's excellent George Michael Bluth! We saw him signing lotions in a pharmacy, distributing products in the street via paparazzi photos relayed in prestigious media, leaving doubt in (fake) interviews, raising questions among fans and unbridled excitement on the networks! Cera, CeraVe? Really? TikTok has been wondering for years! 👀 A moment of truth, a false rumor, a genius marketing stunt? After a final week punctuated by a delirious ad "signed Cera", totally crazy PR mailings and reaction videos from arch-renowned dermatologists, the culmination of this bold campaign was indeed the airing of this mid-Super Bowl ad! Let's be clear: CeraVe is and will remain developed with dermatologists, not Michael Cera! That's why we love it! Bravo CeraVe for this stroke of genius, we love it (and want more)! https://lnkd.in/e2TUKBh7 #marketingstunt #superbowl #marketingsuccess #ceravelove #developedwithderms L'Oréal #bicomclient bicom

What's trending with beauty consumers this week? Our latest #ConsumerPulse report reveals: Alicia Keys and Keys Soulcare, No Rules Makeup Stick, Pamela Anderson no makeup and Sonsie line, glycolipid cream cleanser and The Ordinary, and #bixyplastia. #consumerresearch #beautytrends

Thank you CosmeticsDesign for having me for this panel discussion about niche opportunities in beauty. Please tune in on June 12, at 5pm CET. I am sure you will find it helpful and informative. Use the link below to sign up: https://lnkd.in/e4Cqc9NK #beautybusiness #cosmeticsdesign #nichebeauty #cosmeticbusiness #skincareformen #indiebeauty #webinar

You heard it from the experts, why your messaging matters

Can you imagine stepping on the accelerator to scale your ad spend to amplify a brand message that was ‘not quite there yet’ in the first place? I’ve observed that most beauty brands with a messaging problem don't realize it until well past the point when they should have done something about it. These brands may still be growing, but their maximum potential is hindered by what some call a ‘Messaging Debt’. In my latest article, I unpack how I’ve seen ‘Messaging Debt’ play out, and most importantly – how to resolve it. Find it here: https://bit.ly/44Nh5TY #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Attention: Cosmetic Brands! Get on the List! Do you want to stay up to date with the latest news from Capsum? 🚀 Introducing #capsumcuriosities, our new newsletter! 🗞 Get the scoop on Capsum's news, beauty industry innovations, and inspirations--covering much more than news from the Capsum team. 💡 Check out the first edition in the comments or scan the QR code to subscribe! #cosmeticmanufacturing #cosmeticsinnovation #cleanskincare

Why Create Your Own Skincare Brand? In the ever-evolving world of beauty, standing out is key. Why create your own brand? Here's why: 🚀 Unlimited Earning Potential: You set the rules. Determine your margins and watch your business flourish. 🔒 Exclusivity: Command your market space. You decide where your products are sold, making your brand truly unique. 💖 Client Retention: Deliver results that keep your clients coming back. Your brand, your standards, your success. Investing in your own brand isn't just creating a product line; it's building a legacy. Trust in the brand that you've built from the ground up. Let's embark on this journey together with Universal Companies.  https://lnkd.in/grcZfYYz #UniversalCompanies #PrivateLabelSkincare #SpaBusiness