Epica Awards’ Post

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"Creators on TikTok can be more authentic and innovative, which is why that platform is flying", explains Crystal Malachias, Global Head of Influencer at McCann. Being “creative” is considered both prestigious and potentially lucrative, if you get the right career breaks. But these days it may be an even smarter move to become “a creator”. We launched a new category – Influencer & Creator Marketing – to capture this altered reality. While we previously housed “influencers” in the broader Social Media category, this once niche corner of marketing has become professionalised enough to merit a prize of its own. #epicaawards #judgedbyjournalists #influencer #contentcreator #marketing Superette (DoorDash) Ogilvy Italia Ogilvy Paris Edelman We Are Social Australia Publicis Groupe

NEW CATEGORY FOCUS: INFLUENCER & CREATOR MARKETING

NEW CATEGORY FOCUS: INFLUENCER & CREATOR MARKETING

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