Epsilon’s Post

View organization page for Epsilon, graphic

453,087 followers

For most #retailers, back-to-school is a critical time to strengthen relationships with customers and drive revenue. To help marketers understand how parents are buying for their kids, what is influencing them to spend and why, we went straight to the source. https://bit.ly/3AzBTD7 Download the trends report to explore: 📲 How marketing messages and advertisements impact what parents buy for their kids. 💰 The dollar amount parents intend to spend this year and on what items, compared to 2023. 🎒 Any shifts in the types of retailers (e.g., online versus brick and mortar) parents expect to shop at for back-to-school supplies. 📈 If rising costs and inflation are influencing what (and how much) parents are planning to buy.

The 2024 back-to-school report

The 2024 back-to-school report

epsilon.com

To view or add a comment, sign in

Explore topics