Epstein Creative Group’s Post

𝗦𝗰𝗶𝗲𝗻𝗰𝗲 + 𝗔𝗿𝘁: The Secret Weapon of B2B Marketing This #MotivationMonday quote by Karin Timpone, CMO at Marriott, perfectly captures the essence of successful B2B marketing. At Marketeery, we understand the power of this synergy. Our team of experienced marketers blends creative storytelling with data-driven insights to deliver impactful campaigns. ➡️ We craft 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆-𝗰𝗵𝗮𝗿𝗴𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 that resonates with your target audience. ➡️ We leverage 𝗦𝗘𝗢 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 to ensure your brand is seen by the right buyers. ➡️ We have 𝗱𝗲𝗲𝗽 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 in the tech sector, eliminating your need to educate us. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Memorable marketing that drives results. Ready to unlock the power of science and art in your B2B marketing? Let's chat! #B2BMarketing #MarketingQuotes #Marketeery

🔍 Rethinking B2B Marketing: The Emotional Connection Recent research by Google and CEB's Marketing Leadership Council, in collaboration with Motista, reveals a surprising truth: emotional connections in B2B marketing are crucial. Here's what they discovered: 1. Emotional connections with B2B brands are significantly higher than with B2C brands, with seven out of nine B2B brands surpassing the 50% mark in emotional connection. 2. B2B customers are more likely to purchase when they see personal value, such as career advancement or pride in their choice. 3. They are also 8x more likely to pay a premium for products and services when personal value is present. Decision-making in a professional context can come with greater risks meaning B2B customers often stick with the brands they know. By having a deeper understanding of the buyer, such as through buyer persona work, B2B brands can build a stronger connection through more effective campaigns that resonate.

Silicon Insights: Integrated B2B Marketing Strategies that Succeed: Part 1 This series of interviews with the CEOs of leading businesses thought leaders, and individuals shaping their market sectors and industries is your opportunity to hear the latest key industry topics impacting your enterprise today. In the latest edition of Silicon Insights, discover how a detailed marketing strategy that is based upon high quality data, deliver impact and brand recall. How can your marketing messages cut through the noise? How has B2B marketing evolved in a post-pandemic business landscape? And learn why your company must use marketing technology to create opportunities: https://lnkd.in/e-ERXTCT #marketing #insights #strategy #b2b #biz

While B2B companies have increasingly recognized the importance of brand building, many have struggled to effectively execute this strategy. One common pitfall is a focus on short-term gains over long-term brand equity. B2B marketers often prioritize immediate sales and lead generation, neglecting the consistent messaging and storytelling required to build a strong and enduring brand. Additionally, some companies fail to align their brand identity with their internal culture and values, leading to inauthentic and disjointed messaging. These factors, combined with a lack of investment in brand research and measurement, have contributed to the challenges many B2B companies face in building successful brands. Do you agree? Or disagree? #b2bsales #b2bmarketing #contentmarketing #influencermarketing

There has been a transformational shift in power from seller to buyer, which requires a reimagined and modern approach to marketing That’s why B2B marketing requires a shift towards practices emphasizing a sustained, long-term focus on authentic customer education, demand creation, brand development, competitive differentiation, transparency and customer-centric selling processes. B2B companies must overhaul their go-to-market strategies to remain competitive. Instead of relying on outdated lead generation tactics like cold-calling, heavy digital advertising, gated content and hidden pricing, organizations must engage potential customers through genuine educational content, transparency and strategic nurturing that aligns with the buyers’ journey and creates a better experience. #JournalisticStorytelling #ThoughtLeadership #ContentMarketingIsSustainable

The Power of Authenticity in B2B Marketing In today’s increasingly digital and automated world, it’s easy to lose sight of the most valuable element in any marketing strategy: the human connection. Now, more than ever, companies are realizing that building authentic relationships based on real emotions is key. Whether through personal stories, humor, or moments of vulnerability, brands that humanize themselves build trust and loyalty with their audience. 🎯 📊 Recent studies reveal that businesses investing in genuine, human-centered campaigns see outstanding results in engagement—and yes, in sales, too. ✨ My advice? Put a face to your brand. Invest in campaigns that highlight not just your products or services, but the people behind the operation. Be honest, transparent, and most importantly, authentic. 💡 After all, behind every great company, there are great stories waiting to be told. Let’s share yours! #HumanMarketing #Authenticity #B2BMarketing #Sales #CustomerConnection #Trust

Amid increased competition and growing complexity driven by B2B marketing technology firms, a challenging economic climate, and consumer skepticism about brands, changing the business marketing game with ABM is a necessary strategy. I'm happy to have completed the “Account-Based Marketing Foundations” course by Sangram Vajre!  ABM involves engaging, educating, and activating high-value individuals within a viable organization at the right time. Tailoring all communications, content, and campaigns to suit their specific needs could potentially enhance engagement, drive conversions, and ultimately maximize return on investment (ROI).  https://lnkd.in/eMzBTRUZ #b2bmarketing.

Unlock the secrets to building a B2B brand with insights from 50 top CMOs. Learn proven strategies and key lessons for B2B branding success. https://buff.ly/4cXNyt7 #brands #B2Bmarketing #strategy #marketing

Unlock the secrets to building a B2B brand with insights from 50 top CMOs. Learn proven strategies and key lessons for B2B branding success. https://buff.ly/4cXNyt7 #brands #B2Bmarketing #strategy #marketing

What if the biggest untapped marketing asset in your B2B company was... your face? More than just a pretty face, Eli Rubel proves that in a world of nameless corporations, the human touch isn't just nice—it's necessary for growth. As Founder & CEO of Matter Made and NoBoringDesign, Eli has been the secret weapon behind the growth of industry giants like Dropbox, Loom, and Calm. At our upcoming B2B Growth Pulse webinar, Eli will reveal: - Why your personal brand is your company’s most valuable asset and how to leverage it for exponential growth - The counterintuitive "Founder-as-influencer" strategies that are reshaping B2B marketing - Actionable strategies for integrating personal branding into your overall marketing strategy—even if you’re starting from scratch Eli isn't just preaching from the sidelines—he's walking the talk, building a massive following on LinkedIn, and turning his insights into tangible results for B2B companies. Join us on September 4th to learn how to leverage your personal brand for unprecedented B2B growth. Registration link in the comments below 👇 #FounderBranding #B2BGrowth #PersonalBranding #InfluencerMarketing