You won't believe it, but I initiated a journey that turned a modest $100 into a staggering $4 million revenue within five years.
This extraordinary adventure began just before the outbreak of COVID-19, shortly after I had left my position at the InterContinental resort in Phu Quoc. Fueled by a strong conviction that I could make a difference in helping travelers navigate more easily from one place to another, I embarked on this venture with nothing but my wife's support and that initial $100.
Many might find it hard to believe, but achieving such success is indeed possible, and I'm living proof that you can do it too. Initially, I contemplated naming the company something that spoke solely to Vietnam, such as transfervietnam.com or airporttransfervietnam.com. However, a conversation with a friend would change my perspective entirely. He challenged me to envision serving not just a region, but potentially the entirety of Asia or even the world. His questions opened my eyes to the broader possibilities, and though it was hard to imagine reaching such heights at the time, I agreed with his broadened vision.
Following his advice that the name of the company should endure and not limit future expansion, I settled on the name TravelThru. There was just one obstacle: the domain TravelThru.com was priced at $3,200—a sum far beyond my budget. Refusing to be deterred, I brainstormed alternatives and decided to add "My" to the beginning, resulting in MyTravelThru.com, which was available for a modest $12 per year. This decision not only fit my budget but also kept the dream alive.
Fast forward five years, and it feels almost surreal to reflect on how that dream has flourished. Our Gross Merchandise Value (GMV) last year hit $4 million. In a move that felt like coming full circle, we were able to rebrand the company to TravelThru.com, the original domain name I had wanted—and, by a stroke of luck, it was still available.
This journey highlights a powerful lesson: You don't have to be great to start, but you have to start to be great.
Founder and CEO of Moonfare | Former Managing Director and Head of Germany at KKR | Serial entrepreneur | Ex-BCG
3moCongratulations to EQT, Andreas Aschenbrenner and the entire EQT future team for this exiting investment on behalf of the Moonfare team! All the best to the future of Flix as well. Best, Steffen