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Partner @ EQT Ventures | Tech Entrepreneur | Board Member | Aufsichtsrätin

𝗙𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 – 𝗶𝗳 𝗻𝗼 𝗼𝗻𝗲'𝘀 𝗯𝘂𝘆𝗶𝗻𝗴, 𝗶𝘁'𝘀 𝘂𝘀𝗲𝗹𝗲𝘀𝘀.  Too many founders waste time obsessing over their “perfect” product, but here's the harsh truth: No matter how revolutionary your idea is, it’s worthless if no one’s willing to pay for it. In my latest column for Gründerszene, I cut through the noise and break down the real path to startup success – sales. 𝘐𝘯 5 𝘚𝘵𝘦𝘱𝘴 𝘵𝘰 𝘚𝘢𝘭𝘦𝘴 𝘚𝘶𝘤𝘤𝘦𝘴𝘴, I reveal the key strategies that have helped countless startups scale, from building a killer sales team to leveraging data like a pro. This isn't about feel-good product development—it’s about getting customers, generating revenue, and turning ideas into businesses. You want to grow?  You need sales. Period. Think your product can sell itself? Think again. Click on the link in comments and learn what it really takes to succeed.

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Simon Kapell

Co-Founder & CTO at Hype1000. We simplify Corporate Audio.

3d

I totally agree! For many in the start-up scene, sales is seen as a necessary evil of the fancy entrepreneurship. Sometimes, it’s even completely ignored and not addressed at all, with the focus solely on building and building. Even for me as a CTO, sales is the first key to success!

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