Equativ ’s Post

Great read by James Grant from Equativ! Dynamic Creative Optimization (DCO) is a topic that deserves much more attention in the #adtech industry. The rapid growth of #CTV advertising means that CTV publishers must ensure their first-party audience and contextual data to truly set their inventory apart from the increasing competition. This data cannot only be used to efficiently target their audience but also has enormous potential to generate and optimize ad creatives. By doing so, publishers can: a) Match their audience in a more effective manner b) Deliver the most appropriate messaging at the right moment Although this topic is not new, it still holds significant potential for growth. Real-time DCO use cases could further enhance this potential by adjusting ad creatives on the fly. And Server-Side Ad Insertion (SSAI) combined with AI-driven integrations can certainly make this a reality.

Crack the code that unlocks the true potential of CTV advertising! Take a deep dive into the evolving landscape with our latest article featured on ANA. Discover the crucial criteria to avoid disappointing advertisers and master the nuances in datasets, match rates, and processes. Don't miss out on these #CTVInsights for your data-driven advertising strategies. Read now: https://lnkd.in/etJKXw-p #CTVInsights #DataDrivenAdvertising 

A study unveiled at the 2024 IAB NewFronts conference has put the spotlight on GSTV and its unparalleled ability to capture viewer attention. 💡 The study, conducted in collaboration with Lumen Research, showcases GSTV's dominance over digital, CTV, and linear TV platforms, reaffirming its value to advertisers. As the industry shifts towards a cookieless environment, attention metrics have emerged as an essential metric for publishers and brands. ⏱️ But it's not just about ad viewability; true engagement is what sets GSTV apart, offering a unique opportunity to connect with audiences during natural breaks in their daily routines. #GSTV #AttentionMetrics #Engagement https://bit.ly/4aoKZyM

DISH Media Adopts Unified Id 2.0, Enhancing First-Party Data Audiences For Advertisers Across Dish Tv And Sling Tv https://lnkd.in/dpAM3UKr #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #marketingautomation #programmaticads

Thank you NewDigitalAge for asking me about my views on the CTV advertiser outlook for the year, still early to call out but with cookie deprecation well under way we are already seeing change.. #cookielessfuture #cookieless #attribution #contextualadvertising #contextmatters Connatix #ctv #ctvadvertising #deepcontextual

In this #article, Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This #growth presents challenges such as maintaining viewer #attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions like dynamic ad formats and social media-inspired freshness address these issues by engaging viewers and driving performance. These advancements allow brands to not only build awareness but also achieve measurable outcomes, such as increased sales and foot traffic. https://lnkd.in/eKUVVHQX

Explore the world of programmatic CTV advertising with our latest blog! Discover what it is, how it works, and why it’s a game-changer for brands and advertisers in the AdTech landscape. https://lnkd.in/dmutQfge #ProgrammaticAdvertising #AdTech #ProgrammaticAds #CTVAdvertising

"In today’s complex and fast-moving media landscape, buyers want (and deserve to know) that the ad inventory they’re purchasing is high-quality and brand-safe. Holding premium video to a higher standard is a win-win for the industry, as such efforts will help drive a more enhanced viewer experience.” As CTV continues to grow as a channel for advertisers, the need for accountable data is paramount, with the continuing shift to automation. #AIDigital #programmaticadvertising #ctv

"Programmatic CTV advertising: Where algorithms make the ads, and viewers make the popcorn!" Cracking the Code: Unleashing the Power of Programmatic CTV Advertising🚀 In a media landscape shaped by evolving consumer habits, Programmatic CTV Advertising emerges as a powerhouse for advertisers. Unlike traditional TV methods, it leverages real-time data and audience insights to precisely target viewers. Explore the advantages, the future landscape, and the question of whether it's the right fit for you in this insightful blog. https://lnkd.in/dfczuVSB 🤖💬 In the world of Programmatic CTV, ads meet algorithms for a blockbuster performance. Precision targeting, real-time bidding, and measurable results – it's not just advertising; it's a tech-driven audience symphony. Dive into the future of reaching your audience efficiently. 🔍📖 "Curious to unravel the mysteries behind Programmatic CTV Advertising? Discover how it enhances targeting, boosts efficiency, and shapes the future of advertising. Read the full blog for an in-depth exploration of this dynamic tool. Don't miss out on the tech evolution – click here: https://lnkd.in/dfczuVSB #advertisingtechnology #techinnovation #audiencetargeting #marketingstrategy #techevolution #digitaladvertising #adtech #adtechnology

#Adtech faces some existential threats as the foundational tools used to mix and match audiences face extinction. However, having conquered the #desktop and #mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of #connectedTV advertising, a sector of the ad industry that’s tipped to grow 22.4% this year, topping $30 billion in spend, according to EMARKETER. Attendees at last week’s #CTV Connect conference, hosted in New York City, debated some of the burning issues of the day, primarily how best to leapfrog the teething problems that ad tech experienced on desktop and mobile. Here, the frustrations over frequency capping tempered the otherwise exuberant mood on stage, albeit this still doesn’t prevent the vast majority (87% of CTV ad spend) from happening through #programmatic transactions. Story by Ronan Shields