Equativ ’s Post

With the U.S. presidential race in the final eight-week stretch, we can expect campaigns to begin spending big bucks in battleground states to reach those in the electorate with critical sway: swing voters. What’s more, this election is shaping up to be the first one with a significant number of swing voters who can be reached through streaming. #digitaladvertising #streaming #advertising

This election year, CTV is worth investing in. Intended voters were more often found watching content on streaming services instead of broadcasting leading up to the 2022 midterm election, with "62% of voting adults reported being most active on CTV".  CTV is projected to be an efficient spend this election season, because it not commonly used by most political advertisers yet, making it an advertising hidden gem. Data gathered from the @thetradedesk 2024 Political Report Need help establishing an effective CTV strategy? Reach out to us and unlock your digital power today.  #powermarketing #marketing #ctv

Political advertising is undergoing a transformative journey, and streaming television is at the forefront of this paradigm shift. From personalized messaging to data-driven campaigns, the intersection of technology and politics has ushered in a new era of engagement with voters. Whether you're a political strategist, marketing enthusiast, or simply curious about the changing dynamics of political campaigns, this topic is a fascinating one to explore. Dive into the intriguing world of streaming TV's role in shaping political advertising strategies below: https://lnkd.in/dZupqg8C #PoliticalAdvertising #StreamingTV #DigitalCampaigns #Election2023

73% of swing voters are reachable with streaming TV ads, according to new data from Cross Screen Media. In battleground states, where every vote matters, leveraging #CTV effectively could make all the difference in swaying the outcome. Catch up on the insights from our Al Behmoiras & Todd Novick. #political https://lnkd.in/ejTZCCVW

In case you haven’t had a chance to check out this article from Al Behmoiras and myself, please do! Lots of relevant info for buying battleground states, competitive districts and more! #CTV #political

Exciting times lie ahead in the realm of political advertising for 2024! Projections indicate sustained growth in the U.S. market, driven by the upcoming elections and the significant shift toward connected TV. Ad spending is set to exceed $10 billion, with a strong focus on personalized, digital platforms. Connected TV is taking center stage, with a projected 33% increase in ad spending, although linear and cable TV will still maintain their prominence. Notably, voters are embracing streaming, and political ads on CTV are gaining acceptance. As we step into the fourth election cycle with data-rich Connected TV, it's evident that this platform is well on its way to becoming the primary medium for political campaigns. https://lnkd.in/eJnKbxPd #Election2024 #CTV #PoliticalAds

How audiences consume TV content has changed A LOT since the last presidential election cycle. Leading up to the 2020 election 67% of WiFi enabled homes were consuming CTV. Today that number has soared to 82%. That's more than 4-in-5 homes reachable with CTV. Check out latest blog post for more insights on how consumer behavior has changed since the last presidential election and how political advertisers can win with CTV this year ⬇ https://lnkd.in/eJafCmek #ctv #programmaticadvertising #politicaladvertising

Cable and linear TV are still the most effective ways to reach voters. The 30-second linear TV ad is still the best way to persuade voters. However, it’s crucial to understand the ecosystem’s strengths and limitations. Great read for understanding our fragmented options. #effectvemp

Join us at MediaPost's Marketing Politics Conference on January 18 in Washington D.C. and discover how Proximic by Comscore can elevate your political advertising strategy in this monumental election year 🗳. Don't miss our live session, "The CTV Generation: How combining linear and streaming strategies leads to a winning campaign", with our very own Angela Bianco Rodriguez and The Trade Desk's Brian Presher at 12:35 pm ET. Together, we'll dive into how to leverage both linear and streaming strategies to reach incremental voters and dominate key battleground races. Learn more: https://lnkd.in/d2M38ATV #politicaladvertising #politicalads #ctvadvertising

When you look at how consumers and voters are spending time, it’s pretty much like a 50-50 split in terms of In App ads versus streaming CTV time spent. Political Ad spend in 23 and 24 will reach a record $11 billion spent during the 2024 election cycle. Do you think different about it ? Just for the record, 2020 was the most expensive Spending that have ever record (10.9 billion US dollars).