Eric Hantala’s Post

📚 New Ipsos Views White Paper Alert!  Discover how Artificial and Human Intelligence expertise can work together to revolutionize curation. Our latest white paper delves into the synergy between AI's speed and human intelligence, delivering insights that are both fast and reliable. Learn how AI can enhance the curation process, while human expertise ensures accuracy and depth. Understand the future of knowledge libraries and how they can transform your business. Read the Full White Paper: <https://lnkd.in/esdch5qF #ArtificialIntelligence #AI #HumanIntelligence

Exciting news to share! Ipsos UK and Haleon have been named as finalists for a prestigious BHBIA BOBI Award for their outstanding work on a Patient-Centric Approach. Their in-depth ethnographic research delved into the lives of caregivers dealing with chronic pain, shedding light on how to promote movement and happiness among a wider audience. At Ipsos, patient centricity is a core value in our healthcare research. Our innovative use of film and immersive research methods have enabled us to truly understand and connect with our subjects, leading to meaningful change in a brand with a strong social mission. A big congratulations to our talented Ipsos team members: Angus Smith, Eleanor Tait, Anna Geatrell, and Lucy Neiland! Take a look here: https://lnkd.in/e7dNPgzA #BOBIAwards #Healthcare #MarketResearch

Ipsos UK has been recognised as a finalist in four different categories at the 2024 Market Research Society (MRS) 'Oppies' Awards. Our Telephone Operations Onboarding and Panel Management teams have been shortlisted for the Best Training & Development category. Their exceptional efforts with the 'Interviewer Academy' and various interviewer well-being initiatives earned them this nomination. Cassandra Rankin, our Data Collection Resource Manager, is a finalist in the Future Leader category. Cassandra's extensive experience and innovative thinking from various industries have had a significant impact, and we're thrilled that she's been recognized as a finalist. Our Face-to-Face Field team has also been named a finalist for Best Data Collection - Interviewer administered. They worked on the Early Lives feasibility study, a challenging project that demonstrated their ability to collect highly technical data beyond their usual scope. The Market Strategy & Understanding Data Science team is a finalist for Best Data Solution. They developed the PersonaBot tool, an AI-driven solution that allows users to interact with personas representing target segments as if they were real people, powered by Ipsos Facto, our proprietary Generative AI platform. Additionally, the Ipsos Jarmany team has been recognized as a finalist for Best Data Solution. Their submission focused on a statistical model developed to improve the sales forecasting process for one of our major clients by utilizing Python and automation capabilities. I wish all finalists the best of luck at the awards ceremony on 26 September. #Oppies #Operations #MarketResearch #DataCollection #ProudToBeIpsos

How can you make belonging joyful in advertising? #Ipsos caught up with Annabelle Cordelli from @VirginAtlantic and Alice McGinn from @LuckyGenerals to talk about the ad "See the world differently" which did everything right based on what we've observed in our ad testing. Virgin Atlantic's campaign is a brilliant example of how to do the 'S' in ESG. ✔️ Ipsos has found that for #ESG ads to succeed, it's important stay true to three principles: 1. The facts, 2. The people, 3. The brand. With the use of entertainment, joy, and brand consistency, it’s no wonder it was awarded Ipsos UK’s 2022 ad of the year. Take a look at our three-part conversation, uncovering the lessons learned from the brand that has made belonging joyful... and impactful. Check out the full conversation at https://lnkd.in/eX7D2nDZ #Bringbackthemagic, #IpsosESG, #Advertising #Advertisingeffectiveness

🌍 Exploring the geographies of #Success in the #UK: residents in the south, particularly the south-east, feel more optimistic about local success opportunities, while those in the north express greater pessimism. Findings from the #SignsOfSuccess report highlight the significance of local environments beyond just geographical locations, influencing feelings of success. Delve into the nuances of success perceptions across different regions and locales: https://lnkd.in/eUD6qNX5

On August 1 in 1991, the World Wide Web became available to the general public. It’s fitting to use World Wide Web day as a moment to reflect on the progress made with our Ipsos iris solution. Since the start of 2021, we’ve tracked more than 285 billion hours of internet activity. That’s equivalent to 12 billion days, or 32 million years worth of online time. Imagine if one person had spent all that time on the internet—they would have started in the Eocene epoch, alongside ancient horses, elephants, bats, and primates. That’s an incredible amount of time! Today, Ipsos iris helps in understanding online audiences across the UK, capturing what they engage with online. Our measurements include everything from news sites to mobile games, and from TikTok to Tesco. With Ipsos iris, you can analyse every minute of online behavior by device, demographic information, lifestyle choices, or brand preferences. #Ipsosiris #UKOM #WorldWideWebDay #Insights #Online #Digital #AudienceMeasurement

One of the great joys of working for Ipsos UK is the Summer Party! Come and re-live the best moments from the 2024 Ipsos Summer Party at City Central. This party was our biggest ever and was certainly worth the wait. Our competitive spirit was alive and well on the fairground games and dodgems while we enjoyed delicious food and an epic performance by our very own house band, the Polling Stones! Give it a watch! It was a gas, gas, gas! #Ipsos #SummerVibes #ProudToBeIpsos

🌍🚗 Electric vehicles (EVs) offer a promising solution for a greener future. 🔎 When analyzing conversations about Chinese-manufactured EVs, concerns about quality, safety, and environmental practices dominate, leading to negative feedback. 💡 However, the narrative takes a significant turn when we focus on the EV models themselves. The feedback on Chinese-built EV models has been overwhelmingly positive, with users praising their competitive pricing, impressive quality, and innovative features. The positive feedback speaks volumes as Chinese brands are preparing to launch in Europe. While the skepticism about the country of origin may persist, it is crucial to approach this with an open mind. Please get in touch to learn more about the New Energy Vehicle pulse -> https://lnkd.in/e5PhVqHH Lena Gilchrist / Gareth Deere #MakeADifference #energy #automotive #electricvehicles #IpsosESG

Find out how we used hybrid communities to decode shopper behaviour and unlock fresh perspectives. By blending online communities with additional offline interactions, we can add an extra dimension to our understanding of the human experience. Check out the rest of our video series on the power of hybrid communities here 👉 https://lnkd.in/gUicx9GT

I’m proud to work for Ipsos UK so I’m proud to share our new company video where my colleagues tell you “I love Ipsos because … “ Take a look to see how passionate Ipsos people are and why Ipsos is the best place in research to work and your best partner! Come and work for us! Contact me to learn more about Ipsos – our capabilities, our expertise and our people! https://lnkd.in/e6yubSCf ❤️ #ILoveIpsos #ProudToBeIpsos #Ipsos #MarketResearch