Eric Henderson’s Post

🏇Yesterday’s Cheltenham Trials Day served as the perfect appetiser for what’s shaping up to be an electrifying Festival in March. 😨Despite a heart-stopping blunder at the last, the brilliant Constitution Hill showed once again why he's the undisputed star of the jumping scene. 🛣️ As we enter the final stretch towards the Festival, it's clear: all roads now lead back to Prestbury Park. 🤝Whether you're a punter, or a fan of the sport, the anticipation is palpable. For the sports betting world, the Festival marks a major opportunity for engagement, with opportunities for brands to leverage the excitement, build community, and create standout campaigns. ⭐️With racing legends being born and records being rewritten, this is the moment to dial in, strategise, and engage with your audience. 🔦The spotlight is on Cheltenham, and the betting landscape is primed for a thrilling March. 📅 Mark your calendars, the Festival is just around the corner. Let’s get ready for what could be the most competitive and exciting one yet. #DigitalMarketing #HorseRacing #SportsBetting #CheltenhamFestival #SportsMarketing #iGaming

Gather round my friends, for a fan analysis, as I fanalyze the AFL’s latest Gather Round. They called it a “Festival of Footy.” As a Carlton coach once put it, there were green shoots of potential. But if the feisty Bomber’s coach Brad Scott had been to the festivities, he’d have been screaming into two phones at once demanding more. Don’t get me wrong. I loved the family road trip to Adelaide for the footy. Especially because Carlton won. But as a festival, it never quite reached those same lofty heights as the time Angry Anderson drove out onto the ground in a Batmobile singing ‘Bound for Glory.’ There were plenty of queues for fans of all ages. You could queue up for half an hour to get your photo taken with the words, Oh What A Feeling. And it seemed like Maccas blew its budget on a food stand in the shape of fries. But like the scent of frying oil, a question lingered in the air – why couldn’t the sponsors get involved in a more meaningful way? If it is to become a festival of footy, why not be a celebration of our great game – its Indigenous roots, the legends, and historic nail-biting finishes? Why was there no representation from AFLW? And why not include the fans and reward them in a way that makes those that gathered want to gather again, and those that didn’t, wish they had? I guess it’s something to kick around for next time. PS: Go Blues. #flaggers #afl #gatherround #marketing #advertising AFL - Australian Football League Toyota Motor Corporation McDonald's

5 Compelling Reasons to Choose SKIDATA’s sMove Gate for Stadiums When SKIDATA first introduced its sMove access solution, it took mountain destinations by storm, improving visitor flow and convenience. Now, this innovative solution is set to improve stadiums worldwide, offering key advantages for venue managers. Why sMove is a game-changer for stadiums: 1. Seamless Entry: sMove allows quick and smooth entry for all visitors, eliminating bottlenecks and ensuring everyone, including those with wheelchairs and strollers, can enter easily. 2. User-Friendly Design: Designed for simplicity, sMove ensures every fan feels welcome and valued from the moment they arrive. 3. Enhanced Efficiency: Streamline the flow of people entering and exiting your venue, reducing wait times and boosting overall satisfaction. 4. Adaptability: Versatile enough for any event, whether a sports game, concert, or community gathering. 5. Security: With its large passage width, sMove enhances safety during evacuations, providing peace of mind for both visitors and staff. By focusing on these key areas, sMove ensures you deliver an exceptional visitor experience at every event. ✨ Ready to elevate your stadium's access control? Contact us today to learn how sMove can improve your venue management and enhance visitor satisfaction: https://kdlski.co/3z2dN3k #SKIDATA #sMoveItOrLoseIt #sMove #Stadium

🚀 From Local to Industry Leader: Arion Herbert, SDLT shares his incredible journey from organizing local activities to becoming a prominent sports tourism event organizer. 🌎 In this clip, hear how Arion and his team expanded beyond Charlotte, learned the ropes of the industry (thanks to Richmond Region Tourism!), and grew into the thriving organization they are today. 🎧 Tune in to the full episode to get inspired by their story! Main Attraction Recreational Sports LLC Jerrine Lee, CDME, STS #Playeasy #sportstourism #theplayeasywarmup #kickball

A market correction in golf is coming soon. The 'sportainment' trend will start to regress as consumers seek more affordable options that actually provide value. High-end entertainment venues are increasingly catering to corporate events, pricing out the everyday golfer. With places like The Bays Golf Lab & Suites opening, the gap between entertainment and accessible practice is growing. The question is, who will step up to fill this void and make golf more affordable and valuable for everyone? Don't forget about the common golfer! #golfindustry #golf #indoorgolf #marketcorrection

Multi-Location Sportainment Landscape Sportainment is having its moment. From bowling to axe throwing to golf to shuffle board, there are multiple innovative concepts across sports and venues. Unsurprisingly, one of the oldest sportainment concepts, bowling, has the greatest number of brands with multiple locations. However, and a bit surprising, axe throwing is the second largest category in terms of brands with multiple sites. Exciting new concepts continue to emerge, and we believe the category as a whole still has significant white space and room for growth with consumers and investors in the space.

🎳 ATRAX EXPO 2025 – Day #2 Update! 🚀 We’re halfway through ATRAX Expo 2025, and it’s been another productive day at the Bowlution booth. More great conversations,is—- 🔹 Strike Van – Seeing the Potential Firsthand Day 1 was about introducing Strike Van, but today, we had deeper discussions about real-world applications. The idea of a fully mobile, revenue-generating bowling experience is clicking with event organizers, resorts, and corporate venues. 🔹 Duckpin Bowling – More Than Just a Fun Add-On What started as curiosity has turned into serious business conversations. Today, we spoke with bar and restaurant owners who see Duckpin as a smart way to drive customer engagement and increase time spent in their venues. The mix of compact size and high replay value makes it a great return-on-investment 🔹 Bowlution I-ON Scoring – The Cost Problem is Real We’ve had even more center owners stop by today to talk about the rising costs of scoring system maintenance and replacements. The moment they realize Bowlution I-ON runs on off-the-shelf hardware, with no expensive proprietary components, no forced upgrades, and no high-maintenance costs—the interest level skyrockets. It’s clear: centers want control over their own operations. Beyond the products, the best part of today was the conversations about where bowling is headed. Operators aren’t just thinking about maintaining their current business—they’re looking for ways to modernize, reach new audiences, and create better experiences. Seeing how our solutions fit into those conversations has been incredibly motivating. 📍 If you’re at Istanbul Expo Center, there’s still time to stop by! Hall 6, Booth B-342—come try Strike Van, check out Duckpin, see how Bowlution I-ON works, and let’s talk about what’s next for bowling. One more day to go! #ATRAX2025 #Bowlution #StrikeVan #DuckpinBowling #BowlutionION #BowlingEverywhere #EntertainmentIndustry #FutureOfBowling #GameChanger #bowling

As the demand for flexible sports facilities continues to rise, it becomes essential to implement effective management techniques to ensure these venues prosper. https://loom.ly/fEaUjJ0 #effectivemanagement #sportsfacility #sportfacility #venues

Shout out to Topgolf who provide an accessibility guideline download on their website. So easy to understand the venue, how our guest can participate, and what we need to give them a heads up on, before showing up.

Wrangler National Finals Rodeo: The Largest Cowboy Gathering in the World The Wrangler National Finals Rodeo (NFR) has been a cornerstone event in Las Vegas since 1985, drawing thousands of rodeo enthusiasts from around the world. This annual 10-day extravaganza not only showcases the best cowboys and cowgirls competing for world championships but also generates significant economic benefits for the city. Visitor Numbers and Economic Impact The economic impact of the NFR on Las Vegas is substantial. A 2019 study by the Las Vegas Convention and Visitors Authority (LVCVA) estimated that the event generates over $100 million in direct visitor spending annually. This figure includes hotel stays, dining, shopping, entertainment, and transportation. Beyond Direct Spending The economic benefits of the NFR extend beyond direct visitor spending. The event also: Boosts Local Businesses: Local businesses, from restaurants and bars to retail shops and transportation services, experience increased revenue during the NFR. Creates Jobs: The NFR creates temporary jobs in hospitality, security, and event production. Generates Tax Revenue: Increased tourism and spending lead to higher tax revenue for the city and state. The Future of NFR in Las Vegas The enduring partnership between the Professional Rodeo Cowboys Association (PRCA) and Las Vegas ensures that the NFR will continue to be a major economic driver for the city. With the event attracting a growing number of fans each year, its positive impact on the local economy is likely to grow in the years to come. As the NFR continues to evolve, it remains a vital part of Las Vegas's cultural and economic landscape, attracting visitors from all over the world and solidifying its position as a must-attend event. Keith Ferguson