Great to see this global announcement go live, as Integral Ad Science launched our new expanded strategic collaboration with Microsoft Advertising to provide brand safety & suitability, viewability, and invalid traffic (IVT) measurement for the Microsoft Advertising Network and Microsoft Invest platforms. As Lisa Utzschneider, CEO, IAS says:
"With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers. Using IAS’s differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance."
You can read more here on MediaPost https://lnkd.in/emWg-t6r
IAS and Microsoft Advertising are partnering on a global integration to safeguard and scale your business across the Microsoft Advertising Network.
Through our Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement, validate your marketing campaigns using trusted third-party analysis.
Our latest collaboration empowers marketers to make data-driven decisions and level up campaign performance. Click the link to learn more: https://lnkd.in/dddPs5wY
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