Eric Harper’s Post

These small numbers are a big reason why Fanfare matters to creators👇 We don't just host projects, we do performance marketing as well. In this case, a creator is doing a lead-gen campaign on Fanfare for their upcoming game. 01. In the first ad set you see a lookalike audience provided by the creator, lifetime cost per lead: $2.83 02. In the second ad set you see Fanfare's Advanced Discovery audience in action. Directly targeting people through our own social channels whom we believe to be relevant, lifetime cost per lead: $1.58 03. We benchmarked both against Meta's AI-driven settings, lifetime cost per lead: $5.44 😂 This means that creators using Fanfare get a ton more bang for their buck 🤓 These incremental gains make a huge difference in the financial success of Fanfare creators.

🎥✨ Explore the Evolving World of Entertainment Marketing with Ascend Adwerks! Dive into our latest blog where we unravel the art of marketing in the entertainment sector. From the allure of blockbuster movies to the digital buzz of the gaming world, learn how innovative strategies are reshaping the way we engage with media. Whether it's leveraging social media for viral success, utilizing influencer partnerships, or crafting interactive experiences, we cover it all! Discover key insights into how digital innovation and creative storytelling are driving the future of film, music, gaming, and more. Perfect for marketers, creatives, and entertainment enthusiasts looking to stay ahead in this dynamic industry. Read our blog for cutting-edge strategies and tips: Navigating The World Of Entertainment Marketing https://hubs.li/Q02fc21m0 #EntertainmentMarketing #DigitalInnovation #CreativeStorytelling #AscendAdwerks

It's wild that agencies are still buying media like it's 2019. The game has changed: - Trust Meta, let it make decisions for you - Consolidate your spend as much as possible - Don't "force the funnel" with TOF, MOF, and BOF campaigns - Stop trying to "season" the pixel - Stop using audiences - Double your Creative Testing

🚀 Latest news from YouTube! 📺✨ Advertisers can now target audiences based on specific interests with the new ad options for Shorts. Whether it's sports, gaming, food, or fashion, reaching your target audience has never been more precise. This update not only boosts ad customization but also puts more power in the hands of advertisers to fine-tune their campaigns. 💡🔝 #YouTubeAds #TargetedMarketing #AdCampaignsSuccess 🎯🌟

Now, this is interesting. As social media influencers complain about the algorithms and the restrictive terms on numerous platforms, they’re also grappling with challenges from market saturation to short attention span of their audiences so much that many are quitting while others are beginning to segue into other fields and exploring new sources of income. Product development emerges as one of such paths for an influencer like #MKBHD. Capitalizing on existing follower base, real-time insights, and expertise in feedback data analyses and a whole lot more makes a good case for a nimble company good at fast iterations. Kudos to #MKBHD and #Ridge for taking this direction and forging this type of design dev fusion! 🚀👏

Hello everyone! This year is going to be my first ever Gamescom 😎 😁 I'll be there with some of my Media Bodies colleagues, Edward Fuller 🔜 Gamescom & Fiona Ingram 🔜 Gamescom discussing our influencer marketing services that help you look beyond vanity metrics and leverage deeper data insights. Work within 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐁𝐫𝐚𝐧𝐝 𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? Let's chat! If you're interested in making your content stand out. Here’s why you might want to chat with me: We craft 𝐞𝐩𝐢𝐜 𝐯𝐢𝐝𝐞𝐨𝐬 Think anniversary celebrations, community event highlights, and seasonal specials that pop! We create 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 🤩 : From conventions and conferences to engaging online immersive productions, we can help turn your events into something special. We capture 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 👀 : Struggling with content overload? We'll help cut through the noise with fresh, engaging material that keeps your community coming back for more We focus on 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 🎯 : High-quality content without breaking the bank. We focus on optimising every piece for maximum impact. Facing 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 or just looking for 𝐧𝐞𝐰 𝐢𝐝𝐞𝐚𝐬? Let’s brainstorm and find solutions that work for you. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐫𝐨𝐮𝐧𝐝 𝐚𝐭 𝐆𝐚𝐦𝐞𝐬𝐜𝐨𝐦, 𝐥𝐞𝐭’𝐬 𝐬𝐞𝐭 𝐮𝐩 𝐚 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐭𝐚𝐥𝐤! #Gamescom #ContentCreation #EventPlanning #CreativeSolutions #IndustryNetworking #MeetMeAtGamescom

The Streamers Connected team collaborated with Samobee Games on a small scale influencer-driven marketing campaign, for their title, Elemental Survivors. Rather than a standard review video, we decided to be more creative… We instead partnered with an influencer to create their own, playable, in-game character! Check out the results below! 👇 #InfluencerMarketing #InfluencerStrategy #VideoGameMarketing

Pro Tips for Creator Payments! 💰 Did you know our industry was doing “influencer marketing” before it was cool? 😎 We just called it “sponsorships” or “editorials.” With 75% of Gen X–Gen Z saying social media creators heavily impact their buying decisions, it’s time to get SERIOUS about smart partnerships! So, how does a brand decide what to pay creators? ✅ When to Pay Creators? Creators should be paid for their time, content, and audience access—whether in cash, products, experiences or sometimes, all of the above! For ongoing projects or complex content, expect to pay more and of course, receive so much more value! ✅ What Impacts Payment? 1. Social Platform 📱 2. Content Type 🎬 (Static images, short form video or long form video) 3. Reach/Engagement 👥 (How big is the audience and how engaged are they?) 4. Demand 🎯 (Busy show or race season? There’ll be a premium) 5. Exclusivity 🔒 (No competitor promotion = higher price) 6. Usage Rights 💼 (Re-purposing content costs extra!) Want more pro tips? See link in comments for the full article! 👀 #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #Motorsports #MotorsportSponsorships #CreatorEconomy #Partnerships #Sponsorships #Influencers #InfluencerMarketing #InfluencerPayments #HowToPayContentCreators #CreatorPayments

You know, there are so many incredible creators out there with insane engagement and conversion rates. They integrate organic brand placements so seamlessly and they never feel like an ad. They have refreshing, ORIGINAL, entertaining concepts. But why don’t we see more sponsored partnerships on their platforms? I’ve noticed that these creators don’t fit the typical influencer aesthetic. They’re unique, bold, and their content is unusual in the best way. They’re the kind of creators I’d grab for my influencer campaigns in a heartbeat. It’s time for agencies and brands to step out of the box. Take more risks. Work with the atypical creators who can bring fresh, interesting concepts to the table. Enough with the same old GRWMs and starting each sponsored content with “Let’s do ‘this’ together” lol. Let’s get creative. I beg‼️ #influencermarketing #creators #creatorcommunity #influencercampaigns

Star-studded commercials remain a Super Bowl staple, but creators are playing a larger role in advertisers’ digital marketing strategies for the Big Game. 🏈 Brands are increasingly tapping creators to drive their social media content, resulting in a 55% year-over-year surge in mentions of the Super Bowl across social media in the weeks leading up to the game, roughly 18% of which we attribute to sponsored posts, according to our research. “Digital creators are a far more accessible and affordable route where you can have comparative impact. Traditional celebrities, because of their recognizability on a national level across all age groups, are still dominating on TV, but I think we’ll only see a rise of creators on digital.” said Edward East, group CEO and co-founder of BDB. Read Gillian Follett’s article on Ad Age about how creators are involved in marketing around the Big Game. Will you be tuning in to watch the brand work this Sunday? #SuperBowlAds #SuperBowlMarketing