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Could you imagine any parallels between coffee and connectivity? 🤔 In the first of our Beyond the Buzzword video series, Hans Hammar , Head of Business Strategy at Business Area Networks, draws an intriguing comparison. In the world of mobile broadband, we used to have one-size-fits-all solutions, much like the early days of only filtered coffee. However, just as the coffee landscape has evolved to offer a wide array of options, Hans envisions a similar trajectory for 5G standalone with differentiated connectivity. 📈 Discover how 5G is poised to meet diverse needs and revolutionize mobile broadband. Curious about monetizing 5G? Stay tuned for practical insights, and valuable perspectives from our experts, as we go beyond the buzzwords and delve into the real value of 5G. 📡 #5G #MobileBroadband #Connectivity

The analogy between coffee and connectivity is quite thought-provoking! Just as coffee has evolved from a single, simple option to a diverse array of flavors and brewing methods, mobile broadband technology is also moving towards more specialized and adaptable solutions.

That’s a fantastic analogy! The evolution from simple coffee options to a diverse range of choices mirrors the way 5G is advancing. 🌟

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What a compelling analogy! 

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Hendry Tong

Wireless Communication Expert | Technologist and Futurist | Business Strategist | Product Management |

1mo

Great analogy, Hans. I do spend more coffees than 10 years ago :-). I can see myself spending more on mobile experience for different occasions and applications too. The question is then how much and how often. This is where the whole ecosystem players need to work on to push forward to create more innovative ways to realize these potentials. Hans Hammar

Bairbre Murray (Mac Mahon)

Lead People Business Partner Ericsson Ireland

1mo

Thanks for sharing. I love the comparison to the coffee landscape of 20 years ago and the evolution of the coffee market. It really brings mobile broadband and 5G to life.

Wenjiang Z.

NPI project manager/Product Package developer at Ericsson AB sweden

1mo

Thanks for sharing! it is great analogy:-) ☕

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Yiannis Kokkinis

Head of People - Networks & Managed Services, Ericsson, Market Area Europe & Latin America

1mo

Very well articulated and easy to follow! 5G monetization has been, is and will continue to be a key topic on the agenda of our industry. Thank you Hans for the clear message.

Jeroen Buijs

CTO Ericsson Netherlands

1mo

time for coffeetivity!

Well said Hans!

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