Ericsson’s Post

Key takeaway from Sports Business Journal Tech Week: Connectivity isn’t just another amenity at stadiums and arenas. It’s critical infrastructure that drives revenue, makes venues safer and takes the fan experience to new heights.   Boingo CEO Mike Finley shared these insights and more in front of a packed house at the show. If you missed it, download our 5G playbook to see how the biggest names in sports are leveraging next generation connectivity to win on and off the field. https://lnkd.in/gpgYzG4J   #SportsConnectivity #SBJTechWeek

Olympics will start on next week. While sports and competition is on frontpage and main topic, there are also some interesting telco behind. Here is a short story on how Orange is making the wireless infra for the Games. Private networks for broadcasting, with Samsung handsets. Orange 5G network for public, and some WiFi also.

For many of us, heading to a big stadium event is thrilling and it's something we never want to forget. It's why we love to share our favorite moments by uploading videos, posting photos on social media or streaming live content.   However, this becomes difficult in congested areas, where everyone is trying to access the same network and do the same thing.   Swedish operator Tele2 is on a mission to change this. Leveraging 5G technologies, they are carrying out major upgrades across Swedish stadiums to revolutionize the fan experience that merge the physical and digital world and make their live experience truly memorable.   With arena venues seeing a 67% growth in data usage year over year, it's vital that the technology can not only keep up with demand but go above and beyond consumer expectations. Our Consumer Lab research suggests that some 5G smartphone users are willing to pay 11% more for an elevated service offering, showing the potential for growth.   This is the future of creating unforgettable, memorable moments for fans. Watch the Tele2 story here https://lnkd.in/dRHGAiRJ   #5G #5GFanExperience #MakeItMemorable

Is football coming home for England? Can Scotland spring a surprise? Anything is possible, but with the 2024 European Championships well underway, we are certain of a festival of football in Germany. I’m told there are 24 teams taking part and 51 games being played across 10 different cities. Lots of numbers, not to mention the 2.7million tickets sold and the tens of thousands of spectators. However, one number that stands out for me as the unsung hero of the tournament is 5G. 5G networks will represent the digital backbone of the event, where every pass, goal, and cheer is more than just a moment – it's a memory lived, captured and shared in real-time. From innovative 5G radio antennas disguised as advertising pillars, to 5G standalone broadcasting in fan zones and connected stadiums, the very best in mobile network technology will serve as the invisible thread that ties the entire experience together. Fans will arrive with luxurious expectations of seamless connectivity, completely unaware of the network challenges that come from the mass density of mobile devices. But our industry is prepared. The tactics have been decided, the key players are in the right position and the team is ready. This time, fans won’t just be watching the game – they will be a part of it and will be able to effortlessly experience, create, and share moments, embrace the 5G future of fan experiences and make every moment memorable. Discover how 5G is having a major impact at the Euros in our latest blog. ➡️ https://lnkd.in/etXKfKv7 #Ericsson #MakeItMemorable #5GRevolution #FanExperience #DigitalTransformation

📶 The Connected Venue: How 5G & WiFi Are Redefining Matchdays 👀 Peeks Inside European Arenas: FC Basel and PSG lead the way in digital enhancements that uplift fan journeys. This "connected stadium" trend underscores cutting-edge tech for optimal guest experiences. 📲 Case Studies That Electrify: Arsenal and Lyon showcase how WiFi/apps boost joy and smooth ops. Fans snap photos, watch replays, order food - all without losing signal. 🏟️ 5G: The Game Changer: Bayern and Wolfsburg roll out faster, steadier links. This paves the way for AR, real-time stats and smarter data. Connectivity powers custom services and insights. 😕 Overcome Obstacles: Adoption faces ease-of-use and ROI tests. Solutions must make tech transparent while maximizing value. 👉 The Shifting Tides: Connectivity is redefining engagement and venues. Leaps to 5G deliver immersive experiences for spectators through innovative digital opportunities. 💰 Monetization questions linger. But one thing's clear - tech-forward venues will own tomorrow's matchdays. Which clubs will ride this wave to reimagine fan journeys? 🤔 Saudi Pro League (SPL) Saudi Arabian Football Federation (SAFF)

Football fans across Europe are at fever pitch for the semi finals tonight! German cities, fan zones and stadiums have been buzzing over the past 3 weeks with fans enjoying great live & connected sporting experiences on a global stage. Having connectivity that meets the expectations of fans in these moments is crucial to improve their overall experience and drive customer loyalty. With thousands of fans travelling through cities, meeting with friends, streaming & capturing vital moments, having connectivity that works seamlessly is essential. As such, Ericsson has been working with mobile operators in Germany to ensure the 5G network is resilient, fast and ready for high levels of mobile data consumption. So as we enter the crucial stages of the tournament, Ericsson took to the streets of Frankfurt to ask fans how they have been using their phones during their time in the city for the big match & what they thought of their 5G connectivity. You can feel the energy & passion of the fans in this video & get a real sense of the impact great connectivity has had on their overall experience! What would be the most impactful for you in terms of connectivity at large sporting events? 🔗 https://lnkd.in/dAAwq8ZK #MakeItMemorable #FanExperience #5G #Connectivity #TeamEricsson #ArtificialIntelligence

Wow, what a great sports summer is 2024!! First EURO2024, Tour the France and now the Summer Olympics 2024 in Paris!! Network connectivity and performance are key for people and society during these events at which millions of people will be using the network. For Telcos, the demand for superior network connectivity during such high-traffic events is the ultimate stress test, and a crucial opportunity to seize and cement customer loyalty. But precisely how big an opportunity is it? Read more about this in the blog from Marko Jovanovic called "Top three gold winning strategies to secure customer loyalty" at https://lnkd.in/evTVvVeF #MakeItMemorable #TeamEricsson #FanExperiences #5G Matthias Kleine-Doepke Ruslan Utegenov SYAMANTA RAJBANGSHI Jens Albers Bachir Tamer Aryo Mobarhan Daniel Leimbach Cordula Knüppel Jan Thünnesen Martin Ostermeier Preeti Nagarajan ♦️

Football fans across Europe are at fever pitch for the semi finals tonight! German cities, fan zones and stadiums have been buzzing over the past 3 weeks with fans enjoying great live and connected sporting experiences on a global stage. Having connectivity that meets the expectations of fans in these moments is crucial to improve their overall experience and drive customer loyalty. With thousands of fans travelling through cities, meeting with friends, streaming & capturing vital moments, having connectivity that works seamlessly is essential. As such, Ericsson has been working with mobile operators in Germany to ensure the 5G network is resilient, fast and ready for high levels of mobile data consumption. So as we enter the crucial stages of the tournament, Ericsson took to the streets of Frankfurt to ask fans how they have been using their phones during their time in the city for the big match & what they thought of their 5G connectivity. You can feel the energy & passion of the fans in this video & get a real sense of the impact great connectivity has had on their overall experience! What would be the most impactful for you in terms of connectivity at large sporting events? 🔗 https://lnkd.in/gTkpYc6n #MakeItMemorable #FanExperience #5G #Connectivity #TeamEricsson #Sustainability

This Is Not a Test: Prepping Broadcast and Digital Technologies for Paris 2024 - NAB Amplify (nabshow.com)   Transforming one event into a remote production is complex enough but the ambition of Olympics Broadcast Services cannot be underestimated. Already OBS has managed to deliver a successful remote operation for traditional processes like master control for half of the Youth Olympic Games. Only two events in Paris next month will be produced using a remote OB which seems small until you consider that OBS will showcase 3,800 hours of live action (plus 7000 recorded hours) across 329 gold medals in 32 sports over 18 days of competition across the capital and in other parts of France. The complexity is staggering, which is why test and trial is so important. That OBS is so heavily leaning into remote production to control cost, massively reduce CO2 and reduce the burden on the host city, is to be applauded because its operation truly is the gold standard by which we are all measured. Good luck to them and every athlete competing in Paris! #remoteproduction #olympicbroadcastingservices #ioc #remiproduction #athomeproduction #videotransport

Curious about how RTX intercom solutions ensure seamless communication, even in the most challenging RF environments, contributing to the success of major live sports events? Read more in our latest insight article here 👇