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In an era where generative AI is redefining digital experiences, understanding its impact on network traffic is more important than ever. A featured article in the latest Ericsson Mobility Report delves into how GenAI-driven video assistants and immersive interactions could lead to increases in both uplink and downlink traffic. Article highlights include: - As GenAI revolutionizes the creation and consumption of digital content, it is likely to alter traffic volumes and characteristics. - AI-based assistants and agents, such as chatbots, are expected to drive upward traffic growth, with increased flows from semantic compression and new use cases. - Advancements in on-device AI and semantic compression may reduce the size of each traffic flow, applying downward pressure on overall traffic growth. Dive into the article and learn more: https://lnkd.in/e_ujud23 #MobilityReport #GenAI #AI

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