Even those of us who may not label ourselves #Swifties are impressed by the impact of Taylor Swift's #Eras tour. Reports from The Wall Street Journal to local city officials highlight the filled-up flights, hotels, and packed restaurants pumping billions of dollars into the U.S. #economy. AND – true to the Taylor Swift brand and her philanthropic history – there was no way the economic spike would be focused solely on profit. Swift awarded six-figure bonuses to 50+ workers on the tour and made surprise donations to food banks in multiple tour cities, and some of the most sought-after tickets for her shows were sold to benefit charity. My favorite example is our unbelievable Charitybuzz Suite experience at SoFi Stadium in Los Angeles, which provides dozens of generous customers with the most seamless, luxurious, and exclusive version of the show. By creating the Charitybuzz Suite experience at SoFi, we join the give-back-and-be-kind trend woven through the fabric of Eras and move some of that economic benefit over to charity. Although it's hard to imagine a movement as sweeping as this year's Eras tour, the time WILL come again for a different artist (or sport, film, etc.). When that time comes, we need to remember the scale of this power and opportunity and ensure the charitable impact is built in like it was for Eras. Or, I might challenge us even more so. #SoFiStadium #TaylorSwift #Erastour #giveback
Baruch Klahr
1y
Refreshing to hear, thanks for sharing!
Haven’t seen anything like this since the Beatles !
Integrity is Currency.
1yWe had your suite last night. What an incredible experience! Keep doing your thing! You're amazing!