ESB Advertising’s Post

🔔 What is White-Label #Advertising? ❗ White-label advertising is an integral part of white-label digital marketing services and may include many things — from ad campaigns and reports to ad products or even advertising #platforms. It allows your agency to provide high-end digital advertising services to local businesses, helping them strategize, create, and implement their #campaigns. 💹 Due to rising Internet penetration rates (as of January 2024, there were over 5.3 billion Internet users worldwide) and the fast-growing popularity of digital platforms, more and more businesses around the world invest in digital advertising. Thus, in 2022, global digital advertising spending reached almost $550 billion. By 2027, this figure is projected to exceed $870 billion. Since businesses are increasing their investments, it’s the right time for your agency to offer additional services and help them acquire new customers, drive more sales and conversions, increase traffic, etc. Want to offer top-notch digital advertising services without the hassle? 💥 White-label advertising is your answer! 1️⃣ It requires no extra effort from your company; 2️⃣ Your clients get high-quality products; 3️⃣ It expands your company’s expertise; 4️⃣ It boosts your company’s revenue; 5️⃣ It strengthens your position in the market Ready to take your business to the next level? Let's talk white-label advertising! 💡 #whitelabeladvertising #adnetwork #valueimpression #adtech #digitalmarketing #

Top 10 Reasons You Might Be Hesitant to Dive into Advertising on Different Platforms 1. Feeling Overwhelmed: The unique features and complexities of each advertising platform can be intimidating for newcomers. 2. Budget Concerns: The upfront costs of advertising can be a barrier, especially if you're unsure about the returns. 3. Navigating the Maze: The multitude of settings and options in advertising systems can be perplexing. 4. Design Dilemma: Creating high-quality visuals for ads can come with additional expenses. 5. Disappointing Results: Past experiences of advertising not meeting expectations can erode confidence in its effectiveness. 6. Time Crunch: Managing ad campaigns demands time and effort that may be in short supply. 7. Fear of Failure: The fear of making costly mistakes in campaign settings can hold you back. 8. Analytical Challenges: Effective advertising requires constant analysis and optimization, which can be daunting without expertise. 9. Choosing a Platform: Selecting the right platform for your business can be a tough decision. 10. Lack of Strategy: Without a clear advertising plan, your efforts may fall flat. Remember, it's normal to feel hesitant about diving into advertising on different platforms. Take your time to research, seek advice from experts, and start small to build confidence. With the right strategy and mindset, you can overcome these challenges and unlock the full potential of advertising for your business. Don't let fear hold you back from reaching your goals – embrace the opportunities that advertising on various platforms can offer and watch your business grow. Need my advice? Let's talk, its for free - https://lnkd.in/dMRUKqWk

Reinventing Advertising Agencies: Meeting Client Needs in a Changing World #advertisingagencies #challengesfacedbyadvertisingagencies #clientdissatisfactionwithadvertisingagencies #comprehensiveservicesforadvertisingagencies #reinventingadvertisingagencies

Reinventing Advertising Agencies: Meeting Client Needs in a Changing World #advertisingagencies #challengesfacedbyadvertisingagencies #clientdissatisfactionwithadvertisingagencies #comprehensiveservicesforadvertisingagencies #reinventingadvertisingagencies

What's the optimal number of ads per month for your account? Let’s say you allocate 20% of your budget into testing; you can calculate how much spend you need per ad in order to effectively manage this. For example, If you need to spend $250 per ad before calling it a loser/winner and have a $50k/month budget, you have $10k allocated to testing, which allows for testing 40 ads. How do you know how much to spend on an ad? This would vary based on your acquisition cost. I’ll usually do anywhere between 3x acquisition cost or 2x Average order value. Regardless of how much you spend, creative and content creation should be seen as an item in your P&L relative to the growth of your business. How do you project the number of ads needed in your advertising account? Let me know 👇👇

Maximizing Revenue with Owned Digital Assets: A Strategic Approach for Advertising Agencies #DigitalAssetRevenue #AdAgencyGrowth #DirectAdSales #PartnershipProfits #DataMonetization #SubscriptionSuccess #PremiumContentStrategy #LicensingOpportunities #SyndicationStrategy #AgencySuccessBlueprint #DigitalAssetInvestment #RevenueStreams #AdTechInnovation #ContentLicensing #DataDrivenMarketing https://lnkd.in/g_yHhQnA

🚀 **Stand Out in a Crowded Market: The Ultimate Guide to Advertising Your Agency!** 🚀 Is your advertising agency struggling to stand out? 📈 In today's competitive landscape, positioning your agency for success requires more than traditional marketing strategies. This ultimate guide covers everything you need to know—from defining your brand voice to leveraging cutting-edge platforms like **Firm Pavilion**. ✨ **Why Firm Pavilion?** - Build a high-impact profile 🏆 - Rank higher than your competitors based on performance 📊 - Bid on live advertising projects 📝 - Use client reviews to boost credibility 🌟 Whether you're just starting out or aiming to scale, this guide will help you navigate and thrive in the advertising world. Don’t miss out—discover actionable insights to elevate your agency today! 💼 #Advertising #AgencyGrowth #FirmPavilion #B2BMarketing #AgencySuccess #DigitalMarketing #BusinessDevelopment

I'm glad to share that our research, "Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes," has been published in the Journal of Creative Advertising last year in 2023. Our study explored how customized ads and self-esteem influence consumer behavior, separated into consumer's attitude toward brand and ad itself, and also their purchase intention. If you're interested in digital marketing, here is the link https://lnkd.in/gGT5hdma #DigitalAdvertising #MarketingResearch #CustomizedAds #ConsumerBehavior #AdvertisingEffectiveness #MarketingInsights #PublishedResearch

By what metrics should advertising campaigns be evaluated? CPM: cost per mile - cost per 1000 impressions Having a low CPM is too low and requires attention To reduce CPM, you need to understand FB distribution and auctions To win impressions, you need to meet: Budget + Estimated Action Rate + Ad Quality Budget: The amount the house is willing to pay Estimated action rate: User interactions of the ad like, share, comment Ad quality: Relates to whether the ad violates the platform's policies. You will see that it is not always good to have a high budget or to have attractive ads. If you violate the policy, the CPM will be high. It is a combination of all three elements. In addition, I often evaluate by campaign percentage, advertising percentage, and frequency and conversions. If the campaign has a high CPM, optimize or review the content before launching the campaign.

Most companies do advertising wrong. There's a lot to know, but here are the most common pitfalls I see daily: 1. Lack of ROAS tracking (return on adspend). You need to actually track ROAS to see how you are performing, stop guessing even if you think you know... you don't. 2. Poor/No notes on bad leads. If a lead was bad, why? Was it because the ad is poorly targeted or something else? What optimization can you make to the ad so it doesn't happen again? 3. Not understanding optimization time and cost per acquisition/lifetime value. It takes time for your campaigns to optimize. Additionally, it costs A LOT to acquire a customer and it may seem like you are losing money to start. But, the real ROAS is in the customer lifetime value. 4. Giving up. Give your campaigns time. If it doesn't work, try coming from another angle or even another platform. At the end of the day, your advertising strategy is a pivotal leg your business needs to diversify it's leads.