ESB Networks’ Post

𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒘𝒊𝒕𝒉 𝒊𝒏𝒔𝒊𝒈𝒉𝒕. Hey, y'all. I want to dive into something crucial today: deeply understanding your product/website. It’s not just about keeping up with trends; it’s about strategically optimizing your product to meet and exceed market expectations. Consider how social media giants like Facebook and Instagram rapidly adapt by introducing features such as “stories.” Relate? As a seasoned QA and a BA I specialize in refining a client's product with meticulously crafted optimizations. Here’s how I made a difference: 1. Targeted Optimizations: I create a comprehensive list of optimizations focusing on: - Current Feature Improvements: Improve existing functionalities to improve user experience. - Market-Demanded Features: Integrate features your target audience actively seeks. - Innovative Market Trends: Adopt successful strategies from other markets to position you ahead of the curve. 2. Detailed Optimization Planning: - Functionality Placement: Where each feature fits within your platform. - Optimization Details: A thorough description of each proposed improvement. - Priority Levels: Distinguishing ‘must-have’ features from ‘nice-to-haves’ to streamline focus and resources. - Impact Analysis: Identifying how these optimizations will improve specific business areas or standards. Hope this helps!

Meaningful metrics will always be unique to your product. But meaningless metrics are extremely portable: NPS, CSAT, views, clicks - all can be seamlessly lifted from the "best practices" Medium post you googled, and dropped straight into your strategy document. And when that happens, you've gone from solving real problems (user problems and/or business problems, at the intersection of which lies viability) to solving product problems (which have no overlap with viability). If solipsism sounds like a fun thing to try, stick to the carbon copy metrics. If not - start by taking a look at your users' behaviors. There's no magic trick to it. Just forget about your *product* for a second and ask: 1️⃣ What do they want? 2️⃣ What are they doing to get what they want?¹ 3️⃣ How well it working? And that's your metric. If it's not working, look at how you can make it more effective. If it *is* working, look at why users aren't doing that behavior *more* and eliminate those obstacles. And then look at the impact on the success rate. --- ¹: If users are not currently demonstrating behaviors linked to their goal, it either means that the goal doesn't exist or that you have a huge marketing problem on your hands. Either way, pick another goal.

Minimum Viable Product (MVP) and (MMP) Minimum Marketable Product - What's the difference? MVP stands for Minimum Viable Product. It is a version of the product that the company can release to obtain initial customers and get instant feedback from them. MVP is not the same as the prototype. A prototype is a sample of some basic business idea that was created to represent a concept. The Minimum Viable Product, on the other hand, is launched to check how it will be received by the target group for which it was created. At this point, it is also worth mentioning the MMP, i.e. Minimum Marketable Product. Many people do not see the difference between the two, but it is very easy to understand. MMP is a product that will bring profits to the company with the least effort put into its production. On the other hand, companies build an MVP to gain customer reviews in the early stages of operation and thus develop the product as much as possible to make it attractive to the target audience.

The Product Lifecycle: From Concept to Launch and Beyond The product lifecycle consists of 6 stages: Concept: Define the product's purpose, target audience, and unique value proposition. Development: Coding, testing, and refinement bring the idea to life. Launch: Execute marketing strategy, engage with customers, and gather feedback. Growth: Iterate and improve, adding new features and functionality. Maturity: Achieve a stable market presence and customer satisfaction. Decline: Assess performance, determine future viability, and make strategic decisions. What's your experience with the product lifecycle? Share your thoughts in the comments below! 😉

Do you know the cause of significant declines in product use? 🤔 A SaaS provider's product manager, let's call them Alex, reviews a quarterly report revealing a 22% drop in product usage by the third month of new subscriptions. This situation creates enormous pressure from the leadership team, threatening Alex’s job security 👩🏽🏫 and the company’s revenue goals. 📈 The stress of seeing customers disengage drives Alex to find a solution that can identify and address usability and user satisfaction challenges. Alex shares what they think are the product and operational challenges that exist. Why do they still exist if they knew what they were? And how to address them? Sometimes we’re too close to a problem to see it. 👀 Either way, Alex's initial assumptions are important. They are a good starting point. We partnered with Alex by performing a 6-week baseline assessment. In that time, we evaluated the product (and the competition) and got customers’ perspectives. We met with the core team to discuss operations and outputs. We were especially interested in where aspects of human-centered design and systems thinking existed in the team’s operations. And how this all lined up with the product experience. Issues with a primary feature of the product were revealed. The problems with this feature were not on Alex’s radar. Now they are. And the work to identify how and what to address begins. Do you have a challenge with your product or service that you know exists, but can’t figure out where? Or what’s causing the challenge? 👉🏿 Book a FREE exploratory call today to discuss how we can help. 👈🏿

Most founders make this simple mistake. Building without their users. Product development is about solving problems for your users. So if you want to build the best product, with the best user experience, you need to keep your users as close as possible. Building with your users helps: - Solve what customers truly need - Deliver features without bloat - Adjust product roadmap - Refine marketing communications One company that does this super well is Airtable

A product isn't just a list of features. It's an experience. When you fixate on adding new features, you risk overlooking the user journey. A truly great product delivers value seamlessly, solving problems users didn't even know they had. Next time you're in a meeting discussing the next big update, ask yourself: How does this enhance the overall experience? It's not about stacking features; it's about delivering better solutions. How does your product embody this? 🔔 Follow Tamar Stolz for more insights and feel free to share with your network!

A product isn't just a list of features. It's an experience. When you fixate on adding new features, you risk overlooking the user journey. A truly great product delivers value seamlessly, solving problems users didn't even know they had. Next time you're in a meeting discussing the next big update, ask yourself: How does this enhance the overall experience? It's not about stacking features; it's about delivering better solutions. How does your product embody this? 🔔 Follow Tamar Stolz for more insights and feel free to share with your network!

SMART External Touchpoints: It’s a given for product people to work with a really diverse set of teams & people. And that often leads to PMs having to take the extra initiative, run the extra mile so as to be able to communicate, influence & collaborate with all of them towards reducing the time it takes to understand each other. But if one analyzes, the time factor as for the interaction with the user groups could really feel like a drag owing to those large gaps in communication, which is why it’s believed that “empathy” could make a whole lot of difference. So, what if a PM could progressively work towards making each of those user touch-points smarter And come to think of it, that could as well apply equally to all the other touch-points inc. of partners, vendors, third-parties… Here’s this week’s piece of wisdom targeting that very topic:

Ever wonder why #Product gets so much buzz? 🐝 Watch below to find out! A sneak peak of video content here: ⬛ #ProductManagement ensures that you’re delivering sustainable customer value, focusing on an aligned vision, and driving strategic solutions 0-1 ⬛ Your customer is key - understanding “why” is more important than “what” ⬛ Product work is never done - always monitor and iterate [on your strategy and your Products] To my fellow Product people: I see you - let’s go! 💪 As always, please repost / comment / tag others if you enjoyed and we’ll see you next time. 👋 #strategy #business #consumerbehavior