ESCA Legal’s Post

Can Hollywood Reveal Your Brand Voice? Is your brand like a celebrity? Just like a star’s wardrobe, your brand voice defines its essence. You don't believe it? Let's see then:    1. The Iconic Outfit     Beyoncé’s stage presence is her signature; it turns heads.      Similarly, your brand’s voice should be instantly recognizable.      Evoke emotion. Leave a lasting impression.    2. Red Carpet Versatility      Celebrities adapt their style to different occasions.      Your brand should do the same.      Tailor your voice to fit various platforms.     Think of Meryl Streep's transitions from drama to comedy.     A brand voice should flex without losing authenticity.    3. Behind-the-scenes Authenticity      Fans love glimpses of a celebrity’s life.      So, share authentic stories of your brand.      Maybe your founder’s journey mirrors Oprah’s resilience.      Vulnerability is the new black.    4. Paparazzi-Proof Consistency     Celebrities maintain their image even when paparazzi strike.      Even an annoying "enemy" can turn into your most liable ally.      Withstand scrutiny.      Every tweet, every product description, every communication channel you use must align with your core values.       Keanu Reeves remains true to his humble persona.      Your brand’s voice should stay grounded. And I prefer Keanu. #brandidentity #copywritingtips #bussinessdevelopment #businessadvertising #keanureeves #holywood #marketing101 #behavior

ICYMI: Here's how to watch the VogueWorld Paris!

This ain’t Texas… but it’s sure starting to look like it. With the release of Beyonce’s new country album, “Cowboy Carter,” and her hit single, “Texas Holdem,” has come an onslaught of music, culture, and fashion trends that many are referring to as the Western Revival. Cowboy hats are anticipated to be THE accessory of the summer — which influencers will undoubtedly roll out this week in the desert at the Coachella Music Festival — and brands are catching on. From the Louis Vuitton runway to UGG’s social media, cowboy core is making an appearance and lassoing up the sales. Over the past year alone, interest in cowboy hats has increased over 400% online, with searches for “cowboy hat” increasing 212% worldwide during the Super Bowl when Queen Bey announced her album. Cowboy boots? Up 163%. Bolo ties? 566%. And we haven’t even started talking about TikTok… It’s very interesting to see how music, television shows like Yellowstone, and even mass migrations to places like Texas post-pandemic have led to a resurgence of Western culture. Is this another fleeting trend, or is frontier fashion here to stay? Would love to hear your thoughts 💭 Yee-haw. #trends #trending #westerntrend #branding #brandstrategy #cowboycore https://lnkd.in/eihDJBgd

New Post: Take the Stress Out of Getting Dressed: Here Are 9 Matching Sets to Shop for Summer & Fall - https://lnkd.in/gw736wKx - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. It’s hot out there — so hot that you might not feel like getting dressed. This is why matching sets are so convenient. Besides eliminating the stress of finding the right top to go with your bottoms, they’re versatile and incredibly cute. Because summer has already proven to be a scorcher, and with Labor Day coming up soon and back-to-school season heating up, we searched online to find a collection of stylish and comfortable two-piece sets that you can throw on to keep cool when the temperature rises. From sporty and casual to chic and sophisticated, see below for a collection of two-piece sets that you can wear for summer and into fall. SAMPEEL Two Piece Sets for Women Summer Tshirt High Waist Shorts Matching Outfits $17.99 $19.99 10% off Buy Now at Amazon Biker shorts and crop tops have been a staple in summer style for a few years now, and if you’re looking for a new set to add to your collection – this one is on sale at Amazon. It’s available in 18 different colors and sizes XS-XL. For more options, take a look at Target’s coordinating sets. Nike Sports Women's Oversized French Terry Shrug + Oversized Open-Hem Pants $75 (top) Buy Now at nike $85 (pants) Buy Now at nike A sporty set from Nike with style and functionality. You can mix and match Nike’s Oversized French Terry Low-Rise Open Hem Pants ($85) with different shirts from the brand, including the French Terry Shrug ($75). The pants are available in grey, brown and black, while the top comes in black and grey (sizes XS-XXL). Fantaslook 2 Piece Lounge Set $27.99 $49.99 44% off Buy Now at walmart Easy, breezy and affordable. This casual lounge set is on sale for less than $30 at Walmart. It’s available in sizes S-2XL and seven colors including black, blue, brown, pink, mint green and purple. Free People Ellie Set $78 Buy Now at free people Coordinate in style with Free People’s stylish Ellie Set. The sleeveless top and skirt pairs with flats or heels — and if you’re into earth tones, the Ellie Set comes in seaweed (pictured), chocolate fondant and tangerine tango along with black and blue/grey. PRETTYGARDEN Women's 2 Piece Summer Matching Sets Button Front V Neck Vest $48.99

Cowboy fits and everything it entails are seeing a resurgence in the media at the moment, no thanks to Hollywood. Top celebrities like Harry Styles, Miley Cyrus, Taylor Swift, Lana Del Rey, and yes, you guessed it, Beyoncé, all have a part to play in this. Find out more about what cowboy core means and how your favorite celebrities are wearing it in this article. Just tap the link below:👇🏿

We need your help! 👛 Should we kick off our #BossBagLevelUp giveaway with the Gucci or Chanel bag? You decide! Vote now and stay tuned to see which one YOU could win! #bossbaglevelup #bosslady #bossup #bbopacademy

𝐖𝐇𝐘 𝐀𝐑𝐄 𝐒𝐎𝐌𝐄 𝐏𝐄𝐑𝐅𝐔𝐌𝐄𝐒 𝐌𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐍𝐒𝐈𝐕𝐄 𝐓𝐇𝐀𝐍 𝐎𝐓𝐇𝐄𝐑𝐒? (𝐏𝐚𝐫𝐭 𝟓) "𝐓𝐇𝐄 𝐌𝐈𝐋𝐋𝐈𝐎𝐍 𝐃𝐎𝐋𝐋𝐀𝐑 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐎𝐅 𝐏𝐄𝐑𝐅𝐔𝐌𝐄𝐒" As I promised in my last post, read here https://lnkd.in/dENEmXZY Let's explore the fascinating sphere of million-dollar marketing that shapes the fragrance industry. Besides rare ingredients driving up the cost of perfume, the manufacturers also spend a considerable amount of money on marketing. Perfumers know that there’s a lot of competition in the industry, so they employ strategies to create attraction and exclusivity. Celebrities are regarded as trendsetters and influencers capable of influencing consumer behavior. Therefore, their association with a specific fragrance brand lends credibility and adds a touch of glamour. This is why perfumers often partner with them for endorsements. One of the costliest advertisements ever created was for a high-end fragrance—the 2004 Chanel No 5 ad featuring Nicole Kidman, which incurred a production cost exceeding 30 million dollars! (Check out video below). Surprised? Well, there's more. Usually, celebrities receive around 10% in paid commissions for lending their name to a fragrance, alongside upfront payments reaching into the millions. These expenses are incurred even before any fragrance hits the market, so to ensure they are able to recoup their investment, perfumers put an expensive price tag on their perfumes. This not only offsets the expenses of production and marketing but also ensures ongoing marketing efforts to sustain brand visibility in the future. Additionally, retail markups can be significant, department stores and specialty perfume shops must cover expenses such as employee salaries and commissions, in-store marketing and displays, overhead, and of course, profit. According to a Bloomberg report, roughly $800 million is spent on fragrance marketing per annum. And the result? Buyers with discerning tastes eagerly splurge for the bragging rights of owning something truly special. Stay tuned for my conclusive insights in my next post. In the meantime, let's keep the discussion going! Share your thoughts, questions, and fragrance favorites in the comments below. #XavierLaurent #PerfumeDeodorant #Perfume #JosienHoldingsLimited #FragranceFacts

Chanel’s ad for their iconic perfume No. 5 is just as instantly recognizable as the product itself 😊 The ad depicts the legendary Chanel No. 5 bottle - as drawn by a child’s hand. The simple drawing is accompanied by a message of “Happy Mother’s Day”. The clever design of this ad suggests - to mothers of the world - that they should treat themselves for all the hard work they’ve done parenting.  And what better way to convince them than through a delightfully messy child’s drawing? #socialmediamarketing #socialmediacampaign #socialmediamanagement #business #branding

If i was a social media manager for a small fashion boutique here are 3 content ideas you can incorporate this week: Idea 1 - recreate a celebrity outfit with clothes you sell in your boutique. . 2. Pick a pop culture event that is happening, aka Grammys, the met gala, and create outfits for this event. . 3. New arrivals, show us everything new that you are getting, dont gatekeep anything, or dont think that because is a small boutique you have no place to post your new arrivals #socialmediamanager #smallbusinesscontentideas #smallbusinessgrowth

Miu Miu just sent one of their top customers - 70 year old Dr. Qin Huilan -down the runway and THIS is how you truly turn your followers into family. Having someone in your team that can actively keep their eye out for Creators, big or small, that are already genuine fans of the brand to engage with versus choosing a huge 'influencer' based on their following alone - can mean the crucial difference between a Creator collaboration that will either convert to sales or a very expensive learning curve. It's also an important lesson in keeping an eye out for your hidden, unexpected community members and remaining open to growing with your customer base even if they don't, at first glance, appear to be your typical target market. Communities are living, breathing groups of people and they are always shifting, expanding and transforming - your target audience doesn't usually end up being 100% who you initially set out to market to. If you feel like outsourcing eyes to look out for your true brand fans - we'll be waiting for your DM. https://lnkd.in/gcEHhcMu