Esha Rafaqat’s Post

Has luxury lost its luster? 💎 Looking to luxury is not always about extracting what works well. The dangerous games some companies are currently playing holds lessons for any brand. Chanel, for instance, raised the price of its classic handbags from $6,000 to over $10,000 in just a few years. Without any notable improvement in quality, leaving customers wondering: Is luxury still worth it? And demand is dropping. Bargain hunters are flocking to luxury stores, hoping to capitalize on deals as prices fluctuate. In short, it’s poison for luxury.   What is happening? At its core, the luxury market is shifting. Consumers increasingly want more than just status symbols. They want brands that stand for something real. Meaning, ethics, transparency, and authenticity are not optional; they're essential. A case in point is Hermès, which continues to thrive by delivering on its DNA of quality and craftsmanship, while others falter by cutting corners.   Here’s what we can take from this:   ⭐️ Don’t stretch – clients can tell when they’re being overcharged ⭐️ Be genuine – real value comes from honesty and staying true to your DNA ⭐️ Purpose matters – people want brands that align with their values   Stay tuned for the final and concluding edition of my Elegant Insights LinkedIn Newsletter - and what we can learn from luxury: 👉🏻 Subscribe here: https://lnkd.in/dZ6jyPXE This will be edition #12 of #12. The title? Beauty for Absolute Value. Releasing next week.   #branding #luxury #authenticity #brandvalue

💼 Embrace the smart side of luxury with Luxury with Discounts! Ever considered that buying a Hermès accessory from us means you can wear it now and later sell it in the pre-loved market for the same price? That's the reality! We've revolutionized the luxury fashion game by providing new Hermès accessories at second-hand prices. Enjoy luxury today and recoup your investment tomorrow, without missing a beat. Experience the savvy way to explore luxury with Luxury with Discounts 🛍️💎 #SmartLuxury #FashionInvestments #luxuryfashion #LuxuryResellers #authenticluxury #discountedluxuries #discountedprices #luxuryshopping #exclusiveoffers #luxurydeals #discountedluxuries #luxurygoods #discountedprices #luxuryforless #hermes #affordableluxury #luxurytrends #luxuryaccessories #luxurybargains #exclusiveoffer #exclusiveoffers

Luxury and premium brands both aim for excellence, but their approaches differ significantly. Luxury whispers exclusivity. Think Hermès handbags or Rolls-Royce cars: limited availability and top-notch craftsmanship create a status symbol. Rich heritage and bespoke service solidify their timeless prestige. Premium shouts innovation for the achiever. Apple and Tesla exemplify this. They offer superior quality and cutting-edge features, making them a step above the ordinary. Their focus is accessibility, not exclusivity. At ADSTRAT BMC we understand the nuances of both luxury and premium branding. We craft targeted strategies that resonate with your audience, whether you aspire to embody the exclusivity of a luxury brand or the innovation and quality of a premium brand. Send us a DM today and discover how we can help elevate your brand to the next level. #ADSTRATBMC #BrandManagement #BrandMangementAgency #BrandMangementInNigeria #BrandIdentity #Premiumbranding #Luxurybranding #Premiumvsluxurybranding

Hermès is widely recognized for its luxury goods, operating under a distinctive business model canvas that emphasizes exclusivity, craftsmanship, and heritage. This strategic approach prioritizes using high-quality materials, limited production runs, and a strong brand identity, enabling the company to sustain premium pricing and foster customer loyalty. Moreover, this model enhances brand prestige while supporting sustainable practices by prioritizing artisanal skills and the creation of timeless designs. #BusinessModelCanvas #BusinessModel #Strategy #ProductStrategy #Prestige #LuxuryGoods #LuxuryBrands #Craftmanship #Authenticity #ValueProposition #Exclusivity

Hermès In A Market Of One For six years Hermès has outperformed the luxury market and continuously reported double digit growth. In the first half of this year the brand reported double digit growth in all regions in a declining market. #luxurymarket Hermès is not like any other luxury brand. For me it has no direct competitors. I don't think in our life time any luxury brand will or can replicate Hermes success. How do you replicate their heritage and that level of excellence? #heritage Hermès results suggest that there is increasingly a 'great luxury divide' of high performing luxury brands breaking away from the rest of the market. Scientia est Potentia - Knowledge is Power #hermes #luxuryheritagebrand #thefreshkid

This is how Hermès created the most wanted luxury item in the world—and how you can do it too. Each Birkin bag is handcrafted by a single artisan, which can take anywhere from 18 to 24 hours of work. This dedication to craftsmanship ensures that each piece is made to the highest standards. The meticulous process of creating each bag, along with the limited production, maintains the exclusivity of the Birkin. Want to know how these principles can elevate your brand? Embrace the formula: Exceptional Quality + High Exclusivity = Enormous Demand. It's more than just theory; it's a proven path to desirability. Contact us today to discover how we integrate luxury marketing strategies to boost sales for any company. #knmcompanies #hermesparis #hermes #hermesbirkin #luxurybranding #craftsmanship #exclusivity #highendfashion #marketingstrategy #brandelevation #luxurygoods #demandgeneration

When I tell people that I launched a fashion brand and operate in the luxury business, I often encounter a common misconception. 👎🏻 Many associate luxury solely with material possessions and extravagance. However, there is an extreme humility in the world of luxury, especially among those who work within it. They understand that true luxury is not about owning material things. It’s about cherishing what money can’t buy—health, family, friends, and the intangible moments that bring genuine happiness and fulfillment. Many are unable to understand this, and that’s why they might also miss the true value of luxury, which is to appreciate the extraordinary art of craftsmanship. The dedication, skill, and passion that go into creating high-quality items are what truly define luxury. Which side are you on? Do you recognize the true value of luxury, and where do you think it lies, or do you view it differently? #CapriceBespoke #LuxuryRedefined #TrueLuxury #FashionIndustry #Craftsmanship #MadeinItaly CAPRICE BESPOKE®

Top metric for #luxury is desirability. Few brands in the world dominate this scarcity strategy as well as Hermès and Ferrari, notable winners in an overall global luxury market downturn. 🔥 Focus on VVIP clients: “I think that high-end consumers have become an even greater focus for the industry as they have demonstrated a very high propensity to spend, provided you bring them something that they consider valuable and distinct” according to Luca Solca. Great video from CNBC: https://lnkd.in/dgUq7-BQ

Are luxury price hikes shaping perception more than reality? Luxury brands are playing a game of exclusivity and allure, but at what cost? Recent headlines reveal that Chanel and Hermès have once again raised their prices globally, solidifying their position as ultimate status symbols. This isn't just about inflation or rising costs—it's a strategic move rooted in psychological pricing tactics. By elevating their price points, these brands heighten scarcity and amplify their desirability among affluent buyers who value the prestige of exclusivity. Here's the kicker: don’t expect these prices to stabilize anytime soon. These increases are less about true costs and more about reinforcing an image of unattainable luxury—a world where only the elite few can partake. As these brands continuously “edit” themselves to stay relevant and coveted, the question arises: Are these price hikes enhancing the allure of luxury, or are they alienating loyal customers in the name of exclusivity? Let’s hear your thoughts—how do you see this shaping the future of luxury markets?

Luxury at a Crossroads The recent financial results from some of the world's most iconic luxury brands are sounding alarms in the industry. While a few standouts, like Hermès and Prada Group’s Miu Miu, continue to thrive, other major players face declining sales and profits. As brands become more dependent on price hikes and hyper-focused on Asia, they may be neglecting a need for innovation and differentiation in their approach. Is it time for a reset in the luxury industry’s strategy? 💬 How should luxury brands adapt to regain momentum in an evolving market? #LuxuryMarket #StrategicInnovation #ConsumerTrends #Hermès #LuxuryBrands #themoove