Purpose-driven medical sales professional. coaching med reps to improve performance, develop skills, and build remarkable careers.
The greatest misconception about medical knowledge: If you believe that you build deep and thorough medical knowledge so that you you can talk to doctors and explain the features and benefits of your product, You are mistaken! Medical knowledge is what helps you understand the challenges and needs that your doctors face. Robust medical knowledge will help you gain valuable insights from what your customers say and enable you to ask meaningful and thought-provoking questions. When employed effectively, your medical knowledge will set you apart, it'll give you clarity on the value of your product, and it'll help you move HCPs and other decision-makers towardsa favourable outcome for you and for the patients. Medical knowledge is not a show off; It's a tool for influence! Use it wisely.
