Essence’s Post

Discover what happens when creative powerhouses unite! VMLY&R and Wunderman Thompson have merged to form VML Netherlands! Ubbo Maagdenberg, VML Netherlands CEO, explains how these award-winning agencies are joining forces to create true synergy between BX, CX, and commerce. 💡 You can read the interview below! #vml #wearevml #brandexperience #commerce #customerexperience #strategicpartnership

CEOs of legendary businesses take positioning seriously. They make a choice to be different. Purposely positioning their companies to create or disrupt a very big market category. They know the real power of marketing is to catapult the company into a dominant, defendable position in a hot category. That’s how they achieve higher growth rates, margins, and market caps (valuations) than their competitors. We share 6 tips to consider when crafting your Point of View Statement >> https://hubs.la/Q02Dth-v0 #playbigger #method #process #poisitioning #earlystagestartup #categorydesign #gotomarket #pov #playbigger #hypergrowth

Weekends are meant for reflection and when we look back at how far we've come as The Mavericks when thinking of how we won our first ever mandate in the VC/PE landscape, to where we are now. Our journey with Oister Global is truly reflective of that. The Indian VC/PE landscape has been one of resilience, driven by innovation, supportive policies, and a growing appetite for entrepreneurship. As it continues to mature, we foresee PR and communications to continue playing a crucial role to get the story right. However, this power comes with a lot of responsibility of reading till you drop, asking the right questions and therefore putting two and two together. Because, it is ALL about context, context, context. We are only as good as the information we get and the research we do but if we don't have the a guiding light to tell us if we've gotten it right, you'd only be able to go the required distance. When you want to truly be a Maverick, you got to work towards building a relationship where you work it alongside them. Sneha and her team have been exactly that throughout this partnership! Now that you have all of the information, what do you really do with it? A plan is a plan is a plan until it takes off from the excel sheet and results in what you see below :) this is where a fantastic team that has the vision of what they want those desirable headlines to be and how they can bring it to life comes into play. #MakeCommitmentsMeetCommitments #VCPE #Communications #teamwork

Do a job you love, and you’ll never work a day in your life. This is so very, very true, and I absolutely love my job… But, we all get tired 🥱 Time to take a little break and switch off. The last few weeks have been crazy with so many new clients, new challenges and new opportunities… and our own full rebrand, relaunch and merger. It’s no wonder I slept for 11 hours yesterday, that haven’t done that for years. Check out the new brand SUMMIT, I’ll see you at the top “after the weekend” How do you switch off? Or sleep? #ToTheSummit #BusinessGrowth #Succession #Clarity

Is it WinsDay yet? We have... Hot guests 🔥 Adam Posner, Founder of NHP Talent Group Stephynie Malik, President & CEO of SMALIK Enterprises Stephynie established a 25-year world-class career in which she both led and founded multiple global companies and compiled over 20 years of experience in the C-suite. In addition, She has successfully spearheaded multiple acquisition efforts, founded 11 start-ups and her thought leadership has been utilized by executives with Fortune 100-500 companies, start-ups and pre-IPO companies, entrepreneurs and the likes of Accenture, Nike, Disney, American Express, Boeing, LinkedIn and many more. Prior to pivoting into recruiting, Adam spent 15 years in the ad/marketing industry, leading account management & digital/social strategy at American Express, SIRIUS XM & digital ad agencies in NYC, including VaynerMedia and EP+Co. Topics: 1. Podcasting Trends: Growth & Monetization 2. Get Comfortable Being Uncomfortable During Crisis 3. Innovative Branding Strategies: Stand Out 4. Have Something to Learn – Not Something to Prove #revenue #revenue #marketing #sales

Elevating standards and setting new trends! Thrilled to announce our recent collaborations, marking a transformative journey. Together, we're redefining excellence and pioneering innovation in our industry. Grateful for the shared vision and collective efforts that have propelled us to new heights. Here's to a future filled with groundbreaking achievements and continued success! #influencermarketing #SaeedGhani1888 #collaboration #digitalmarketing

Celebrate the trailblazers in Value Stream Management (VSM) with us. The annual ValueOps Wavemaker Award is here to honor their remarkable efforts. These individuals and organizations are leveraging VSM to empower others, advance missions, and protect our planet. Their initiatives create global ripples, embodying the spirit of social responsibility that Broadcom champions. Nominate those whose stories inspire and motivate us to make a lasting impact. 🚀💫 https://lnkd.in/ekUnxJYk #ValueStreamManagement #ValueOpsVSM #DigitalTransformation

Enveil a new chapter in your brand’s journey! A rebrand with Areanna International isn't just a change—it's a transformation led by a team of experts operating at the pinnacle of their craft. Prepare for a high-level metamorphosis, where innovation meets excellence. Trusting in our experts to elevate your experience to extraordinary heights will bring you an indescribable ROI. We’ve had clients generate almost 6 figures after a brand launch with our team. We’ve had clients sign on 8 figure CEOs after a brand relaunch with our team. It’s not lonely at the top. It’s exclusive with the CEOs who are waiting to be served by you and your team. - Refer a high level CEO and receive a referral reward! #Transformaiton #ExpertiseRedefined

I am honored to be recognized among the top 10 Chief Creative Officers of 2023 by CEO Insights Magazine!🌟 Last year, this time, I was heading the social media team and thought I would continue to do so, but a year later, I stand here, which shows changes are the only constant ones. These achievements push you to hustle more and motivate you to do better in society. This would've never been possible if it weren't for the members at Rook, who have always been a backbone of support through all of my changes and transitions inside the company. As Rook's Chief Creative Officer, I'm privileged to lead a team that thrives on innovation, pushing boundaries, and shaping the future of tech conglomerates. Being among the industry's top creative minds inspires me to continue fostering an environment where innovation knows no bounds and where every idea finds its wings. To my incredible team at Rook, this recognition is as much yours as it is mine—thank you for your unwavering commitment and brilliance. 🙌 Let's keep pushing the boundaries, redefining possibilities, and creating a future that astonishes the world! All you need to do is believe in yourself, keep moving forward, and the rest will fall into place! To read the entire article 👇, https://lnkd.in/gQAhrmNn #Top10CCO #Innovation #CreativeLeadership #TechInnovators #RookJourney #CEOInsightsMagazine

Celebrate the trailblazers in Value Stream Management (VSM) with us. The annual ValueOps Wavemaker Award is here to honor their remarkable efforts. These individuals and organizations are leveraging VSM to empower others, advance missions, and protect our planet. Their initiatives create global ripples, embodying the spirit of social responsibility that Broadcom champions. Nominate those whose stories inspire and motivate us to make a lasting impact. 🚀💫 https://lnkd.in/gdqv5Nwf #ValueStreamManagement #ValueOpsVSM #DigitalTransformation