Don't miss the new report from GroupM on making the Privacy Sandbox work for advertisers. The report identifies the challenges ahead, as well as pointing out three things we must do as an industry. 👉 https://lnkd.in/eeMFqF7Q #PrivacySandbox #Cookies #Advertising
In a world with fewer cookies, adopting a multi-signal approach will be critical for maintaining both addressability and attribution. Industry collaboration on emerging signals, such as the Privacy Sandbox, will be essential for navigating this new environment. Explore GroupM's latest findings, which highlight crucial areas of focus and the implications for advertisers in this evolving landscape: https://loom.ly/AyQVXZU