EssenceMediacom’s Post

In a world with fewer cookies, adopting a multi-signal approach will be critical for maintaining both addressability and attribution.   Industry collaboration on emerging signals, such as the Privacy Sandbox, will be essential for navigating this new environment.   Explore GroupM's latest findings, which highlight crucial areas of focus and the implications for advertisers in this evolving landscape: https://loom.ly/AyQVXZU

Heading to the Max Summit? Make sure you don't miss your opportunity to hear Sung Woong Choi discuss the latest advancements in cookieless technology and the Privacy Sandbox, and how it applies to your marketing strategy. See more: https://lnkd.in/dA7zd3xc #rtbhouse #maxsummit

Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/8uohK0

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/epAq2rE9 #BreakthroughForBrands #NewCommunicationsEconomy

Fascinating to see a non-Google company attempting to push forward with the Google Sandbox and sharing this kind of data. While I am not a fan of the Monopoly effect of Google Sandbox it feels more like an existential requirement that we begin to learn how to live with it (or compete with it). I think there are better choices than to just accept it, but NONE of the current in-market solutions are bold enough for what is needed. Unless the industry becomes brave enough to make bolder (and honestly, more costly) moves, we won't see those choices anytime soon. Whym is working one one such bold move. DM me privately if you want to discuss further. Regardless, thanks for sharing Gio! At the end of the day we are limited by what our browsers offer the users and it's very interesting to have hard data on adoption for the Google Sandbox.

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/dc59HHVf #BreakthroughForBrands #NewCommunicationsEconomy

Explore how upcoming changes, such as the phase-out of third-party cookies and Google's Privacy Sandbox, are transforming the marketing industry 🏖️ Navigate through the challenges marketers are facing and uncover the opportunities that await. Whether it's concerns about tracking accuracy or privacy issues, we provide actionable strategies for successful adaptation 💪 Stay ahead of the curve in a cookieless future. Adopt new technologies, emphasise privacy, and excel in the changing digital marketing environment. Read now: https://lnkd.in/ef47sYHn 👈 #cookielessfuture #digitalmarketing #dataprotection

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/e6k8dMGY #BreakthroughForBrands #NewCommunicationsEconomy

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/gvvHK4-Y #BreakthroughForBrands #NewCommunicationsEconomy

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