EssenceMediacomX’s Post

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Our brilliant Media Planning Lead, Anna Martorana represented EMX at the IPA (Institute of Practitioners in Advertising) Touchpoints data launch last week, sharing some best practices from the EE for planning in the new communications economy. 🎇Visit the IPA Touchpoints site for more info and helpful planning insights from across the UK. https://lnkd.in/eUBYTBTn

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Media Planning Lead

Thanks to the IPA (Institute of Practitioners in Advertising) for inviting me to present at their TouchPoints 2024 data launch yesterday. It was an honour to share some of the breakthroughs from EssenceMediacomX, showing how we use this data to stay on the pulse of consumer trends to drive growth for brands. Our case studies showed how insights like this build an audience-centric approach to planning, from understanding consumer sentiment, behavioural changes over time to how we can keep up with a fragmented media landscape. As always, it was great to hear from a group of inspiring speakers and get a look at the IPA’s latest research!

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Clare Chapman

2x Agency CEO | Trustee | Advisory Board Member | DEI Champion

3mo

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