Essi Ahtola’s Post

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Insight Lead | Collaborator | Speaker

Customer Advocate can easily be misinterpreted to stand for any customer-facing role (sales, customer care, customer success manager) that works in a silo, without much influence inside their organization. In the future, a true Customer Advocate is a department-encompassing voice for the customer, trusted and listened by multitude of colleagues. Their job consists of: 🕵️♀️ 50% customer research 🗣️ 50% internal communication and decision-making facilitation. To become a trusted source of information and a sought-after collaborator, a Customer Advocate must hone 8 skills (at least). It's not an easy task, which is why this is a role for genuine commercial generalists: people who are proficient in many areas of business, and eager to create value. *** Did I miss a skill? Let me know ASAP 👇 #CustomerAdvocate #CustomerInsights #CustomerResearch #CustomerExperience

Essi Ahtola

Insight Lead | Collaborator | Speaker

5mo

Coming up in later posts: Customer Advocate's... ✔️ Contribution to Innovation ✔️ Contribution to Product & Service Development ✔️ Contribution to Marketing ✔️ Contribution to Sales & CRM + why Customer Advocacy should NOT be outsourced, but an in-house role.

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