Esther Antolín’s Post

One of the most important emails you'll ever send? Your welcome email. There's a lot you can do to make it great. Here are two fundamentals: 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐲𝐨𝐮 𝐦𝐚𝐝𝐞 𝐚𝐭 𝐨𝐩𝐭-𝐢𝐧 - If you promise exclusive content, send some exclusive content. - If you told them it'll only take a few minutes to read, keep your word. - If you said you'd send a discount - send the discount ffs. 𝐒𝐞𝐭 𝐭𝐡𝐞 𝐭𝐨𝐧𝐞 Your welcome email lays out the red carpet for your future campaigns. You want to build a reputation for sending great emails as soon as possible. So make you welcome email a good one #makewelcomeemailsgreatagain #emailmarketing

Keeping tabs on your email deliverability? Here's your cheat sheet: 📈 Monitor these key metrics: Open Rates: See who's engaging with your emails. Click Rates: Measure what grabs your audience's interest. Bounce Rates: Keep your list clean and up-to-date. Spam Complaint Rates: Protect your sender reputation. Unsubscribe Rates: Tailor your content effectively. 🎯 Aim for: High Unique Open Rates Solid Unique Click Rates Low Bounce Rates Minimal Spam Complaints Low Unsubscribe Rates Stay on top of these metrics to ensure your emails are hitting the mark! #MarketingTips

Struggling to boost your email open rates?  Here are 3 quick tips: Compelling Subject Lines: Keep them short, sweet, and intriguing. Personalisation: Use the recipient’s name and tailor content to their interests. Optimise for Mobile: Ensure your emails look great on any device. Implement these strategies and watch your engagement soar! Need more help? Our experts are just a DM away! #EmailMarketing #MarketingTips #DigitalMarketing #CustomerEngagement #Brandties

Want your emails to get opened? Master the art of the subject line. It's the first impression we make. Here's a checklist that I use: 1) Being specific 2) Using numbers 3) Asking questions 4) Injecting urgency 5) Using personalization 6) Making it intriguing For example: - 7 ways to improve open rates - How to get 50% more leads from Google ads - Have you tried this email trick yet? - Last chance to grab your spot - Here's a chance to meet your target audience The one thing they all have in common? They all offer value upfront. So, when crafting your next subject line, ask yourself: “Would I open this email?” "Does this subject line promise value?” If the answer is no, back to the drawing board.

💌 Are your emails feeling more like a one-way ticket to the spam folder? Here's why: 1️⃣ Content Overload: Quality over quantity, folks! 🌟 2️⃣ Bad Design: Let's give your emails a makeover, shall we? 💄 3️⃣ Boring Subject Lines: Time to ditch the snooze fest! 🚫 4️⃣ Not Personalized: Generic just isn't cutting it anymore! 🙅 5️⃣ Landing in Junk: Don't let your emails become digital ghosts! 👻 6️⃣ Unclear CTAs: Make it crystal clear what you want your readers to do next! 🎯 Ready for a refresh? DM us with 'EMAIL' and let's turn those open rates around! 💥 #ecommerce #qeretail #ecommercetips #emailmarketing #ecommercewebsite #ecommercesuccess #ecommercebusiness #emailmarketingtips #abandonedemail #emailmarketingstrategy

When growing your email list, remember that quality beats quantity every time. A list full of engaged subscribers will outperform a massive list with little interaction. Focus on attracting people genuinely interested in your content – they’ll be the ones who open, click, and share. 🔹 Start with a clear value proposition. 🔹 Only ask for necessary info at sign-up (name, email). 🔹 Use double opt-in to ensure they're truly interested. #EmailMarketing #ListBuilding #QualityOverQuantity #DigitalMarketing #MarketingTips

✨If people *want* to hear from you, something #Magical happens with your marketing emails. ❇ Way higher open rates, conversions, even without very strong subject lines or copy. ❇ Brand, value, relationship and previous impressions influence open rates, it all goes on in the subcontious mind. 👉 So, don't forget: your goal is to make them open the next email. #emailmarketing #marketingatomation #conversionrateoptimization A picture of a magical "Access" to higher openrates. :)

It is very important to realize That once you get some cold email copy/offer that works You can make much, much, much bigger gains by optimizing your website/Google search results Than by A/B testing copy (VSL + testimonials + case studies + PR + 3rd party reviews, etc)

Ever spent hours crafting the perfect email, only to watch your open rates sit there like… 💤? Yeah, me too. The problem? Most people stick to the basics – subject line, copy, call-to-action – and hope for the best. But relying on the usual tricks is like sending a hand-written letter in the digital age. Most marketers don’t even know about advanced features like dynamic content and automated segmentation, let alone how to use them. Here’s why that’s a missed opportunity: Your audience isn’t one-size-fits-all, and your emails shouldn’t be either. So, here’s how you can fix it: 1️⃣ Use dynamic content to change the message based on who’s opening it. Sending a product promo? Show recommendations tailored to each subscriber’s past behaviour. It’s like Netflix, but for emails. 2️⃣ Automate your segmentation. Instead of manually sorting through lists, use behaviour triggers. If someone clicks on one link, they get follow-up content that’s actually relevant. 🙌 3️⃣ A/B test everything. Subject lines, imagery, button colour – get obsessive. The more you test, the smarter your emails get. Step away from the basics and level up your game. Your open rates will thank you later. #EmailMarketing #GrowthHacks

Do you want people to open your email? For that, you need a clear and compelling subject line. Here are a few tips: ✅ Keep your subject lines accurate (clickbait will irritate your recipient and might get your message marked as junk ✅ Use around 45 characters—or less—to avoid truncation on mobile (this happens when the subject line is shortened due to space limitations) ✅ Make it personal by adding a name or referring to the industry your recipient works in 🛑 Avoid spammy tactics like capitalized words or excessive exclamation points Did you find these tips useful? #EmailMarketing #SubjectLine #Email Semrush