Want to increase your email open rates? Crafting a clear and captivating subject line is key. Here are some pointers to get you started: 1️⃣ Accuracy is essential; avoid clickbait to keep your recipients engaged and avoid being marked as spam. 2️⃣ Opt for brevity; aim for around 45 characters or less to ensure your subject line isn't truncated on mobile devices. 3️⃣ Personalize when possible; including a recipient's name or referencing their industry can grab attention. 4️⃣ Stay away from spammy tactics like excessive capitalization or exclamation points. Anyone else you miss? #EmailMarketing #SubjectLine #Email Semrush
Esther Antolín’s Post
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Keeping tabs on your email deliverability? Here's your cheat sheet: 📈 Monitor these key metrics: Open Rates: See who's engaging with your emails. Click Rates: Measure what grabs your audience's interest. Bounce Rates: Keep your list clean and up-to-date. Spam Complaint Rates: Protect your sender reputation. Unsubscribe Rates: Tailor your content effectively. 🎯 Aim for: High Unique Open Rates Solid Unique Click Rates Low Bounce Rates Minimal Spam Complaints Low Unsubscribe Rates Stay on top of these metrics to ensure your emails are hitting the mark! #MarketingTips
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Lifecycle Marketing Specialist | Driving SaaS & FinTech Growth Through Strategic Email Campaigns
"Just fix the copy" they said. "It'll solve everything" they said. 🙄 Let me share something I saw just last week: A client came to me for new email copy. Their open rates were good, but conversions were flat. Plot twist: The real issue? Their email platform couldn't even segment their list properly. 🤦♀️ The best copy in the world won't fix a broken system. More funnel secrets coming tomorrow... #MarketingReality #TruthBomb
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💌 Are your emails feeling more like a one-way ticket to the spam folder? Here's why: 1️⃣ Content Overload: Quality over quantity, folks! 🌟 2️⃣ Bad Design: Let's give your emails a makeover, shall we? 💄 3️⃣ Boring Subject Lines: Time to ditch the snooze fest! 🚫 4️⃣ Not Personalized: Generic just isn't cutting it anymore! 🙅 5️⃣ Landing in Junk: Don't let your emails become digital ghosts! 👻 6️⃣ Unclear CTAs: Make it crystal clear what you want your readers to do next! 🎯 Ready for a refresh? DM us with 'EMAIL' and let's turn those open rates around! 💥 #ecommerce #qeretail #ecommercetips #emailmarketing #ecommercewebsite #ecommercesuccess #ecommercebusiness #emailmarketingtips #abandonedemail #emailmarketingstrategy
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Struggling to boost your email open rates? Here are 3 quick tips: Compelling Subject Lines: Keep them short, sweet, and intriguing. Personalisation: Use the recipient’s name and tailor content to their interests. Optimise for Mobile: Ensure your emails look great on any device. Implement these strategies and watch your engagement soar! Need more help? Our experts are just a DM away! #EmailMarketing #MarketingTips #DigitalMarketing #CustomerEngagement #Brandties
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Want your emails to get opened? Master the art of the subject line. It's the first impression we make. Here's a checklist that I use: 1) Being specific 2) Using numbers 3) Asking questions 4) Injecting urgency 5) Using personalization 6) Making it intriguing For example: - 7 ways to improve open rates - How to get 50% more leads from Google ads - Have you tried this email trick yet? - Last chance to grab your spot - Here's a chance to meet your target audience The one thing they all have in common? They all offer value upfront. So, when crafting your next subject line, ask yourself: “Would I open this email?” "Does this subject line promise value?” If the answer is no, back to the drawing board.
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Branding & Social Media Marketing Specialist | High-Converting Meta Ads Expert | Lead Generation & UI/UX Solutions for Business Growth
𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹𝘀 𝗠𝗶𝗴𝗵𝘁 𝗕𝗲 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 𝗦𝗽𝗮𝗺 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁 𝗙𝗮𝘀𝘁)? If your emails are hitting spam folders, here are three quick fixes that take under 5 minutes and can make a real difference. 1. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗣𝗹𝗮𝗶𝗻 𝗧𝗲𝘅𝘁 Avoid HTML; keep it simple. Skip adding: - Links - Images - Videos - Custom fonts These can all hurt deliverability. Plain text feels more personal and often gets through more easily. 2. 𝗪𝗮𝘁𝗰𝗵 𝗳𝗼𝗿 𝗦𝗽𝗮𝗺 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗪𝗼𝗿𝗱𝘀 Some words are red flags for spam filters: - Free - Earn $ - Make money - Profit It’s all about balance. If your email feels authentic and valuable, a few keywords won’t hurt. Overdo it, though, and you risk getting flagged. 3. 𝗥𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗢𝗽𝗲𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 Tracking opens and clicks may sound useful, but it can raise spam filter alarms. ESPs (Email Service Providers) are wary of tracking, as it’s often a tactic used in heavy sales or marketing emails. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Avoiding spam is about making a great first impression with the spam filters. Keep it clean, genuine, and straightforward, and you’re more likely to land in the inbox where you belong! #EmailMarketing #InboxTips #DigitalMarketing #MarketingStrategy #Deliverability #ContentMarketing #CustomerEngagement #EmailTips
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Let’s be real for a sec: Half of the emails your inbox screams "New Year New Me". No worries, I'm also guilty as charged. However fellow marketers, let’s do better. Let’s focus on sending emails, even with the same theme or copy angle with something that people actually want to read (and not immediately delete). Got a clever campaign idea this month? Share it below, I promise I won’t steal it… maybe. 😉 #newyearnewme #emailmarketing #jemdigital #emailmarketingstrategy
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Discover simple yet effective ways to elevate your email game and boost engagement 📌
4 quick ways to improve your emails ✉️✅ 1. Boost your subject line 1.1. Be clear: Vague titles like "Update" won’t grab attention, but “Our call on September 20 at noon” is much more effective. 1.2. Add numbers: Phrases like “4 ways to double conversions” pique curiosity and stand out. 1.3. Avoid spammy words: Terms like “offer” or “best” and too many links may trigger spam filters. 2. Hook readers from the start 2.2. Lead with value: Start with something impactful, like “I’ve noticed growing competition in your field. Here’s a solution.” 2.3. Personalize beyond the name: Mention specific insights, industry trends, or challenges that matter to them. #digitalmarketing #BizzOffers #emailmarketing #affiliatemarketing
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Boost your email performance and engagement with these expert-backed improvement methods 🔝
4 quick ways to improve your emails ✉️✅ 1. Boost your subject line 1.1. Be clear: Vague titles like "Update" won’t grab attention, but “Our call on September 20 at noon” is much more effective. 1.2. Add numbers: Phrases like “4 ways to double conversions” pique curiosity and stand out. 1.3. Avoid spammy words: Terms like “offer” or “best” and too many links may trigger spam filters. 2. Hook readers from the start 2.2. Lead with value: Start with something impactful, like “I’ve noticed growing competition in your field. Here’s a solution.” 2.3. Personalize beyond the name: Mention specific insights, industry trends, or challenges that matter to them. #digitalmarketing #BizzOffers #emailmarketing #affiliatemarketing
Marketing and CRM Automation Manager | Enhancing users lifecycle for Continuous Growth
10moVery insightful post Esther Antolín. I’d add: - Have a clean email list making sure to remove the inactive users frequently. - Segment the audience you send the email for more accuracy and personalization.